Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Here's what brands and companies need to know about this next generation of consumers. That's because millennial parents are extremely conscious of the products they use. "As Who is Gen Alpha? What is Gen Alpha Like?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52

Lynton Web

MARCH 20, 2024

A target audience is a specific group most likely to be interested in your products or services. What problems does your product or service solve? Consider the benefits and value your products or services provide. Use customer data and insights to create tailored product recommendations and solutions.

Fashion 59

Fashion Health Millennials Education 59

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. From special-diet foods to raincoats for dogs, desirable pet products can be very specific. Millennials are the largest pet-owning demographic in the U.S.,

Millennials 129

Millennials Food Shoppers Health 129

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Brands that stay on top of the newest technology stand to see greater success with this burgeoning generation.

Millennials 128

Millennials Health Education Gen Z 128

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Millennials ranked Instagram as their favorite social media app in 2022. Source ) Brand Adoption 32.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. This last one is a biggie.

Gen Z 120

Gen Z Pharmaceutical Customer Acquisition Marketing 120

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. followers).

CMO 119

CMO Millennials Marketing Marketers 119

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Create for one person, not for many.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Moz

MARCH 30, 2020

As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives. Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. What can your brand provide? Virtual travel. Entertainment.

Health 95

Health Entertainment Finance Millennials 95

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month. households.

Millennials 111

Millennials Shoppers Food User-Generated 111

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. What brands does Generation X like right now? What is Unique About Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Gen Z 107

Gen Z Content Marketing Health Millennials 107

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 114

Customer Gen Z User-Generated Health 114

Many Chat

APRIL 20, 2022

So we figured, why not show you some cool ways brands use automation right now? It runs advertising campaigns for global brands across many industries, including real estate, eCommerce, coaching, and insurance. Roma by Rochi is a brand that enables women to express personal style. Hassle-free.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Beyond Silence.

Content Marketing 75

Content Marketing Health Millennials Entertainment 75

Duct Tape Marketing

MARCH 15, 2023

Her book Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies , is a practical guide to creating efficient future-focused marketing strategies powered by data-driven techniques that can develop stronger brands and products. Going to cost people to stamped and buy my product.

Millennials 81

Millennials Marketing Marketers Health 81

Neil Patel

APRIL 20, 2021

Whether you’re selling a digital product online or you run a brick-and-mortar business, these behavioral neuroscience principles will work for you. Influence Drives the Value of Your Product. You believe in your product (e.g., Influence increases the perceived value of your products. People trust their opinions.

Millennials 137

Millennials User-Generated Education Advertising 137

Sachs Marketing Group

JULY 11, 2023

Businesses of all sizes, across various industries, are leveraging the power of digital marketing to reach out to their target audience, promote their products and services, and ultimately drive growth and profitability. This involves defining the characteristics of the people most likely to be interested in your product or service.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 117

Advertising Advertisers Food Gen Z 117

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Marketing Insider Group

NOVEMBER 21, 2022

Brands must focus on highly personalized events and forging personal connections with attendees. As consumers demand brands to develop more sustainable practices, they will also expect events to be planned in a way that will have a minimal environmental impact. And remember – your event is a representation of your brand as a whole.

Event Marketing 111

Event Marketing Food Millennials Health 111

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Explore more on the topic: Learn how neuromarketing can improve the visual flair of your products and boost sales. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Neil Patel

DECEMBER 21, 2021

At the same time, it raises the profile of your brand with everyone. Millennials are even more loyal to inclusive brands. Seventy percent of them will choose a brand that demonstrates inclusion in its marketing efforts. Finally, creating inclusive content demonstrates your brand’s commitment to change.

Millennials 132

Millennials Health Advertising Advertisers 132

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Figure out how to position your brand. Fresh products.

Market Research 97

Market Research Gen Z Price B2C 97

DIY Marketers

MAY 15, 2022

MillennialTalk focuses on discussing the latest trends with millennials. WinnieSun helps people learn how to invest and build health and mental wellness. Hosted by @MordyOberstein , the head of branding @Wix. MTtalk is perfect for those seeking to learn more about time management, productivity, and stress management.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Health 52

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Another defining quality of Gen Z is their relationships with brands and brand loyalty, or lack thereof.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

DECEMBER 13, 2022

If you’re posting on behalf of a lifestyle brand, this list is for you. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. Many of them could also work for beauty or fashion brands. In sickness and in health. What are my brand’s values?

Gen Z 106

Gen Z Entertainment SEO Social Media Marketing 106

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals.

Transform 136

Transform Marketing Marketers Millennials 136

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

Millennials 109

Millennials Inbound Marketing PR Health 109

Hubspot Marketing

NOVEMBER 28, 2018

To improve your team's productivity, reduce turnover rates, and drive increased revenue for your company, it's critical you take the time to focus on your employees' job satisfaction. If you're wary about the tangible benefits of job satisfaction, consider this -- happiness has shown to increase employee productivity by at least 12%.

Millennials 129

Millennials Health Promotion Education 129