Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Transform 144

Transform Health Marketing Marketers 144

Buffer Marketing

NOVEMBER 1, 2023

In my 20s, I fell down a health and fitness rabbit hole.   It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  

Branding 92

Branding Health PR Transform 92

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Hootsuite

OCTOBER 21, 2020

After all, if social media serves primarily as a promotional and communications channel, who else would run it? Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Yes, social media can serve as a promotional and communications channel.

Transform 138

Transform Communications PR Promotion 138

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space.

Transform 59

Transform Health CMO Key Performance Indicator 59

Adobe Experience Cloud Blog

OCTOBER 21, 2015

Health insurance MVPs were also out and about attending AHIP’s Consumer Experience & Digital Experience conference. The show aimed to bring health plans practical ways that digital engagement can help transform how consumers interact with their health and the health system.

Transform 134

Transform Health Thought Leadership CRM 134

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Immersive Experience I like physical spaces because they give customers the opportunity to see, feel, and experience your brand. Sure, it's all about your brand, but your brand is for them.

COS 102

COS Food Transform Direct Mail 102

Rock Content

DECEMBER 20, 2023

” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.

Transform 52

Transform Pharmaceutical Branding Communications 52

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands. Influencer marketing has transformed how we shop.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 94

Branding Non-Profit Real Estate Transform 94

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. How is AI Changing Influencer Marketing Game AI has significantly transformed how marketers and brands used to do Influencer marketing.

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.

Communications 95

Communications Transform Health Management 95

Buffer Marketing

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.  This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. The health and fitness industry is hugely saturated.

Advertising 141

Advertising Advertisers Health User-Generated 141

Sprout Social

MAY 11, 2021

A few tweaks can completely transform a cumbersome process into an experience that positions your agency as a true creative partner. Approval workflows promote more active collaboration between you and your client’s teams. Promote collaboration in times of crisis. Here’s how: 1. Retain and grow your business.

Transform 125

Transform Communications Health Promotion 125

SocialPilot

FEBRUARY 26, 2024

AI has already started the transformation journey and has left its mark in marketing. Clinicians, therapists, and researchers are increasingly acknowledging the potential of artificial intelligence (AI) as a potent tool in providing mental health care. But how exactly are marketers using AI?

Transform 70

Transform User-Generated Marketing Marketers 70

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Spiralytics

NOVEMBER 14, 2023

Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age.

Gen Z 52

Gen Z Millennials Health Transform 52

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. The post should be informal and give followers a glimpse into our brand’s culture.” Lastly, add any other instructions to fine-tune the outcome.

Transform 76

Transform User-Generated Marketing Marketers 76

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversational Marketing 97

Conversational Marketing Health Transform Marketing 97

Marketing Insider Group

MAY 26, 2020

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. Lots of Successful Brands Have Strong Opinions. Here are two brand storytelling examples to illustrate the power of opinion. Look at Coca-Cola.

Content Marketing 120

Content Marketing Transform Manufacturing Thought Leadership 120

Duct Tape Marketing

JUNE 7, 2023

How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. 15:11] Where does employer branding fit into the conversation of employee experience? [17:18] John, who is that?

Branding 73

Branding Whitepaper Transform Place 73

The Next CMO

MAY 4, 2022

Their initial interactions are on-line and they may already have eliminated your brand from consideration without you ever knowing. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Differentiated and authentic brands.

CMO 52

CMO Transform Health Customer Journey 52

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. These influential figures can help your brand attract audiences with their engaging content and charismatic personalities. billion views.

Entertainment 52

Entertainment Health Energy Transform 52

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management? What is branding? What is a brand? Keep on reading!

Management 72

Management Branding Transform Communications 72

Set Up

JULY 5, 2022

When you move into new roles, whether it's you've been promoted or you've moved in the organization…or you move to a new company, I always tell people to really identify what are those two to three things that you want to focus on/that you want to get out of this by the time you leave that role. And it's okay if they're not all hard skills.

Transform 52

Transform CMO Marketing Marketers 52

Sprout Social

JUNE 30, 2021

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Brand evangelists are also excellent sources of marketing. Their language, however, isn’t stuffy.

Transform 134

Transform Branding Customer loyalty Energy 134

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 101

Customer Price Transform Logistics 101

Neil Patel

MARCH 18, 2021

What brands does Generation X like right now? In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Generation X is tech-savvy enough to use Google regularly and frugal enough to search for coupons and promotions. Missteps to avoid?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Rock Content

AUGUST 12, 2020

Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Brands need to work on their image to ensure relevance in the market and create identity. Brands need to work on their image to ensure relevance in the market and create identity. Check it out!

Branding 76

Branding Retail Transform User-Generated 76

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Social media ads are targeted promotional content on platforms like Facebook, Instagram, and X (formerly known as Twitter).

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. You can use them to introduce the people behind your brand and share content from creators. Some popular topics include how to celebrate Black History Month and ways to take care of your mental health.

Transform 101

Transform User-Generated Place Health 101

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 107

Health Affiliate Marketing Non-Profit Food 107

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. The Great Hack” is a 7-part documentary series that explains how technology is transforming everything, including our economy, our democracy, and even social norms. The main one is introducing a “social media reboot.”.

Transform 136

Transform Marketing Marketers Millennials 136

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Beyond Silence.

Content Marketing 75

Content Marketing Health Millennials Entertainment 75

Marketing Insider Group

JUNE 29, 2020

Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). In fact, many of the companies who gained market share and grew awareness during these past few months, did so because they communicated about staying connected and not about themselves or their brand. Perseverance. Giving back.

CMO 133

CMO Marketing Marketers Health 133