Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. How do they identify brand mentions for competitive analysis? and immediately identify keywords for data analysis to reveal brand health or customer experience insights. Enter: named entity recognition (NER).

Branding 84

Branding Key Performance Indicator Transform Health 84

Martech

NOVEMBER 9, 2021

He noted that there are specific challenges for CPG brands that have to fuel segmentation and insights with vast amounts of customer data. To meet the challenge, Reckitt implemented a wholesale digital transformation around data. This began the two-year transformation journey the company is still refining. “We

Transform 105

Transform Health Entertainment User-Generated 105

Digital Marketer

SEPTEMBER 18, 2023

But here’s the kicker: with just a bit of human editing and smart prompting, AI content can transform from simply good – to indistinguishable from top human writers. Let’s unpack the limitations of AI-generated content. Think of content related to health advice, financial planning, or legal matters.

Transform 120

Transform User-Generated Marketing Marketers 120

Businesses Grow

DECEMBER 26, 2022

Five reasons why your marketing department needs to focus on personal branding. Two impactful blog posts on personal branding posts came in at number 10 and 11 in our countdown ( this is number eleven ). Declines in mental health have been coming at us since the 1960s. Here we go: 10. Why not focus there? I collect trends.

Transform 91

Transform Health User-Generated Branding 91

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Transform 70

Transform User-Generated Marketing Marketers 70

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum brand awareness and grow your business. The health and fitness industry is hugely saturated.

Advertising 141

Advertising Advertisers Health User-Generated 141

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 94

Branding Non-Profit Real Estate Transform 94

Set Up

OCTOBER 10, 2023

In 2020, transparency was a huge priority for Healthcare marketers and technology was transforming the space and connecting patients with doctors like never before. Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space.

Transform 59

Transform Health CMO Key Performance Indicator 59

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 106

Transform User-Generated Health Branding 106

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. With little overall regulation, all types of data are at our fingertips to build cross-channel campaigns that can feel tailor-made for the user.

Customer 130

Customer Transform Direct Mail Retail 130

Buffer Marketing

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. This can help build brand awareness, humanize your brand, and build trust with your audience.

Transform 123

Transform User-Generated Thought Leadership Copywriting 123

Sachs Marketing Group

DECEMBER 13, 2023

For example, a therapist in the mental health industry might use compassionate, non-judgmental language when writing about mental health. Skimmable content improves the user experience and increases the likelihood of your content being read and shared. Avoid clinical jargon.

Health 103

Health Transform Digital Marketing SEO 103

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 30, 2023

AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos. AI has also been used to analyze clinical drug trial data much faster.

Real Estate 100

Real Estate Manufacturing Transform Finance 100

Martech

MAY 3, 2023

One thing to understand, though, is that this contest got underway before everyone was talking about generative AI and ChatGPT. Community choice and best technical concept: Web decentralization According to the winning team, the future of the internet is about “creating systems where end-users get closer to the design process.

Transform 100

Transform Health User-Generated Education 100

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. A shift in tone and perspective.

Branding 110

Branding Transform Gen Z Entertainment 110

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   What do you want to achieve? to $13.52.

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Hubspot Marketing

JULY 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history , reaching 100 million daily active users within two months of launch.

Customer 80

Customer Transform User-Generated Retail 80

Martech

OCTOBER 18, 2021

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. So by getting in a regular rhythm of refining your team’s backlog, you can maintain great backlog health.”. Here’s another tester. Emphasis added. “So

Transform 91

Transform Shoppers Law User-Generated 91

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Transform 76

Transform User-Generated Marketing Marketers 76

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Snapchat : Attracts younger users, known for fun, interactive ad experiences.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Rock Content

AUGUST 12, 2020

Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction. What are the gains when applying the brand experience?

Branding 76

Branding Retail Transform User-Generated 76

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Customer 101

Customer Price Transform Logistics 101

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. You can use them to introduce the people behind your brand and share content from creators. Some popular topics include how to celebrate Black History Month and ways to take care of your mental health.

Transform 101

Transform User-Generated Place Health 101

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Neil Patel

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Rock Content

JANUARY 26, 2021

In short, this is the job of managing a brand. Do you want to know more about branding and how to work it so that your company is not just another one in the market? This post will cover: What is branding? What is a brand? How to do brand management? What is branding? What is a brand? Keep on reading!

Management 72

Management Branding Transform Communications 72

Sprout Social

JUNE 30, 2021

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Brand evangelists are also excellent sources of marketing. Their language, however, isn’t stuffy.

Transform 134

Transform Branding Customer loyalty Energy 134

Rock Content

SEPTEMBER 18, 2020

Have you ever thought about how your customer feels when interacting with your brand online? Before the digital era, businesses had a more passive way of thinking about how customers could interact with their brands and experience them. A digital experience is the sum of all online interactions between the customer and the brand.

Transform 86

Transform User-Generated Logistics Digital Marketing 86

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands.

Transform 140

Transform Marketing Marketers Manufacturing 140

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. EditorStahl #CMWorld Click To Tweet. Beyond Silence.

Content Marketing 75

Content Marketing Health Millennials Entertainment 75

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. What is B2B digital marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. Marketing that generates sales on Amazon is highly competitive. How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term.

Shoppers 139

Shoppers Transform Marketing Marketers 139

Customers.ai

NOVEMBER 16, 2023

Today I’m going to show you how to improve email deliverability so you can get messages in prospects’ inboxes, run more successful email outreach campaigns, and improve lead generation. Brand Visibility : Deliverability impacts the visibility of your brand. Generate Engagement! Find Your Customers with Customers.ai

Marketing 73

Marketing Marketers User-Generated Email Marketing 73