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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130
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The Future of Work: Could Your Industry Be Disrupted by A.I. Jobs?

Jeff Bullas

It was a slow rising evolution of online publishing and it took 5 years for Facebook to reach 100 million users. Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. ChatGPT took just 2 months to reach 100 million users. What can artificial intelligence do?

Transform 273
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ChatGPT: The AI Breakthrough That’s Changing the Game

Jeff Bullas

It was developed by OpenAI (started in 2015) and is a language model that uses a transformer neural network (let’s just say it uses “technology”) to generate human-like text responses to user queries. ChatGPT is a revolutionary AI technology that has the ability to generate human-like text responses.

Health 202
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The role of artificial intelligence in business in 2024

Sprout Social

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. And semantic search helps provide a contextual understanding of a query input by a user. Content generation AI is also impacting content creation and the way we write.

Transform 118
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How Reckitt gained a competitive advantage with first-party data

Martech

To meet the challenge, Reckitt implemented a wholesale digital transformation around data. A UK-based multinational, Reckitt produces health and hygiene products under such recognizable brands as Lysol, Mycil and Durex. This began the two-year transformation journey the company is still refining. “We Holistic data solution.

Transform 108
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The Future of Marketing: Harnessing AI with a Human Touch

Digital Marketer

But here’s the kicker: with just a bit of human editing and smart prompting, AI content can transform from simply good – to indistinguishable from top human writers. Let’s unpack the limitations of AI-generated content. Think of content related to health advice, financial planning, or legal matters.

Transform 121
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Gen Z 113