SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. You should start by reading some impactful influencer marketing case studies.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? That’s because influencers aren’t niche anymore. Heck, the influencer space has ballooned into a multi-billion dollar phenomenon. Brands of all sizes are eager to find ways to feature creators in their campaigns. Affiliate links.

Influencer Marketing 110

Influencer Marketing Branding User-Generated Promotion 110

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

Scoop.it!

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

User-Generated 93

User-Generated Gen Z Law Promotion 93

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Influencer Marketing 77

Influencer Marketing Marketing Marketers Price 77

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. How to identify the right Instagram influencer for your UK brand?

Branding 103

Branding Fashion Food COS 103

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Econsultancy

MAY 16, 2022

Being able to link influencer marketing to revenue and sales is ‘the golden ticket’, as Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio puts it. Having the ability to measure against all meaningful objectives is critical to ensuring longevity for this sector of marketing.

Influencer Marketing 91

Influencer Marketing Marketing Marketers Marketing Mix 91

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

Influencer Marketing 107

Influencer Marketing Branding User-Generated Marketing 107

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Why pay attention to the creator economy? It’s also important to consider format and platform.

Branding 127

Branding Logistics Influencer Marketing Affiliate Marketing 127

Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. It helps you categorize and optimize your marketing efforts. To help you out, I’ve compiled nine ways brands use a tagging strategy to create an impactful marketing campaign. That’s where strategies like tagging come in.

Transform 87

Transform User-Generated Influencer Marketing Marketing 87

Marketing Insider Group

FEBRUARY 19, 2020

Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. But employee branding takes influencer marketing to a whole new level. Influencer marketing works best when the influencer is a big shot in a company’s own industry.

Influencer Marketing 131

Influencer Marketing Branding Finance Marketing 131

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. This can be done through social media, email marketing, or even in-person meetings. The goal is to get the influencers involved in the product promotion and positively impact the product. What Is Influencer Marketing?

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. Is Influencer Marketing Is More Effective Than Traditional Advertising ?

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 109

Branding Manufacturing Real Estate PR 109

Duct Tape Marketing

JULY 14, 2021

Should Your Business Be Utilizing Influencer Marketing written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. What industries are best fit for influencer marketing?

Influencer Marketing 101

Influencer Marketing eCommerce Marketing Marketers 101

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a brand community? With influencer marketing, you typically lightly touch consumers through a brand mention.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Customer Marketing 123

Customer Marketing Branding Customer User-Generated 123

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Exploring the Essence of Marketing Marketing isn’t merely about promoting products or services.

Marketing Strategy 48

Marketing Strategy Branding Market Segmentation Marketing Mix 48

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. Social media communities are incubators for brand awareness, loyalty, and trust. Social media communities are incubators for brand awareness, loyalty, and trust.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 102

Retail Branding User-Generated SEO 102

Digital Marketer

FEBRUARY 6, 2024

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering community engagement, and enhancing your brand’s image.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

OnPassive Marketing

MARCH 30, 2022

Influencer marketing strategy is undoubtedly one of the most popular marketing strategies used by most businesses in recent times. When brands or marketing agencies form a partnership with someone with clout and followers across multiple platforms, this is known as influencer marketing.

Influencer Marketing 57

Influencer Marketing Marketing Strategy Fashion Manufacturing 57

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing 90

Influencer Marketing eCommerce Price User-Generated 90

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you.

Influencer Marketing 112

Influencer Marketing Fashion Marketing Marketers 112

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. So, let's dive into the differences between creators and influencers and which you should invest in. Well, every influencer must create and distribute content to advertise a product, service, or brand.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 114

Gen Z Branding Millennials Transform 114

Girl Power Marketing

JANUARY 26, 2021

We’ve written about various influencer topics in the past, and one thing is clear: influencer marketing has evolved, and marketing strategies must also evolve to remain relevant. Here are some of the influencer marketing trends predicted for 2021.

Influencer Marketing 52

Influencer Marketing Food Key Performance Indicator User-Generated 52

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Sprout’s Tagging feature has changed the reporting game for many brands. One of their stand-out use cases is how they use their Tagging strategy for marketing campaign reporting. Let’s dive in.

Branding 121

Branding Fashion Non-Profit Marketing 121

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 90

Gen Z Branding Influencer Marketing Fashion 90

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. It makes them fall in love with your brand.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130