Martech

AUGUST 13, 2024

This platform, powered by Safeguard Privacy, can now be used by advertisers and partners across the adtech ecosystem to make sure campaigns are compliant with privacy laws in 19 states, with more regulations surely on the way. Adtech and brand participation. Why we care. And that’s where a solution for all these parties comes in.

Law

Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. Usually, new subscribers use email to gauge your brand’s sending frequency and the value your content offers them. Launch email.

Law

Marketing Insider Group

SEPTEMBER 3, 2024

But did you know that copyright law says a simple post or share could land you in legal trouble? Copyright law protects creators’ rights, ensuring third parties use their work appropriately. Quick Takeaways Copyright law protects creators’ rights, and using their content without permission can lead to legal trouble.

Law

Hubspot Marketing

JULY 26, 2024

In a nutshell, we can say that Consent Mode helps advertisers, publishers, or website owners comply with the consent requirements set by data protection laws (like the GDPR ) while still leveraging Google services (such as Analytics and Ads). For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article.

Law

Martech

JANUARY 13, 2025

These laws gave consumers greater control over their personal data, including the right to know what data is collected, how it is used, have it deleted and opt-out of its sale. Encourage global regulatory alignment : Preemptively align with stricter privacy laws like GDPR to future-proof operations. Dig deeper: U.S. Processing.

Law

Martech

JANUARY 10, 2025

Your emails reflect on your brand, and customers don’t do business with brands they don’t trust. They could tarnish not only your brands name but also email marketing as a channel. Not one of them stems from any actions I took or conversations I had with the brands that sent them. It’s notoriously thin.

Copywriting

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. AI-generated designs often struggle with adhering to brand guidelines and understanding subtle aesthetic principles. Yet, while generative AI has made significant strides, it has a pronounced Achilles’ heel: AI mimics.

PR

Hubspot Marketing

MARCH 17, 2025

As an inclusive marketing strategist who's analyzed countless marketing campaigns, Ive noticed that brands that embrace inclusion in their email marketing ultimately attract, convert, and maintain even more subscribers. The brand speaks to cultural heritage in both their email subject lines and in the body of the email.

Email Marketing

Orbit Media Studios

AUGUST 6, 2024

It’s also good to comply with privacy laws. The two biggies are the European Union’s GDPR law (General Data Protection Regular) and California’s CCPA law (California Consumer Privacy Act). I’m not a lawyer, but the GDPR law states that any website with any visitors from an EU-member nation is subject to their laws.

Analytics

Martech

SEPTEMBER 11, 2024

And it’s not that consumers aren’t hearing from brands. It’s not only brand marketers who preach the importance of having a conversation with customers — the customers expect it, too. The disparity is nearly as great for “law and order” — 28% of consumers; 16% of marketers. Why we care. Consumer values. Opportunities.

Law

Martech

DECEMBER 10, 2024

As businesses aim to deliver consistent, personalized engagement across multiple channels, a brand LLM stands out as a transformative solution. Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity.

Branding

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Cross-Channel Integration With consumers engaging with brands across multiple platforms from social media to connected TVs and podcasts cross-channel marketing will be a must for agencies.

Gen Z

Martech

JULY 8, 2025

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Why use a data clean room Clean rooms are becoming popular because they make it easier to comply with privacy laws while still gaining value from data. Suitable for: Brands and partners that are both using the same CDP.

Law

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience. PR and earned media.

CMO

The Drum

JUNE 27, 2025

But the introduction of name, image, and likeness (NIL) laws in 2021 has catalyzed a shift, especially in women’s basketball. These changes are empowering athletes and providing brands new ways to connect with younger audiences who want to feel like they know the people they idolize. What’s in a name?

Law

Marketing Insider Group

NOVEMBER 6, 2024

Staying ahead is important for brands that want to remain competitive and make the most of their advertising budgets. These privacy laws aim to give individuals more control over their personal information, making it harder for advertisers to rely on third-party data. That number should continue growing in the years to come.

Advertisers

Hubspot Marketing

JUNE 24, 2025

Here’s what’s at risk for brands with trend fatigue: Burnout. Brand erosion. When brands jump on every trend that comes along without considering whether it’s a good brand fit, they risk diluting their voice and weakening their message and trust. Trend fatigue isn’t just affecting brands and marketers.

Gen Z

Litmus

OCTOBER 18, 2024

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. Marketers with subscribers in the UK and EU have had to adhere to GDPR rules for years now, but new data privacy laws pop up frequently. What is the single opt-in process?

Law

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated

Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition, protecting your brand in paid search is crucial. What is brand protection?

Branding

Hubspot Marketing

MAY 12, 2025

Hot take: I dont think everyone needs a personal brand. However, executives and founders can create personal brands that supercharge growth. Each send has a lighthearted, but informative, tone a style consistent with social posts from the brand and my account. Thats personal branding at work. How do I know? Lets dive in.

Branding

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. The survey also revealed that 64% of social users are more willing to buy from a brand if it partners with an influencer they like.

Influencer Marketing

Martech

JULY 12, 2024

Harness the power of your data to achieve your goals Navigating privacy laws and evolving customer preferences has made data collection increasingly challenging. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

Transform

Hubspot Marketing

JUNE 25, 2025

Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. If you’re already using HubSpot, Breeze AI and AI Content Assistant now includes brand voice capabilities too. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting

Martech

MARCH 3, 2025

Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands. These trends are creating several business problems for brands. users face multiple state privacy laws.

Law

Hubspot Marketing

JANUARY 13, 2025

Before writing this article, I stumbled on Akins laws , which aptly summarize work breakdown structures. The fun law reads: It's called a Work Breakdown Structure because the Work remaining will grow until you have a Breakdown, unless you enforce some Structure on it. This law is clear and true! Heres a quick truth.

Law

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law

Customers.ai

DECEMBER 17, 2024

According to Aaron Orendorff at DTC Next , most brands are tripping over their own complexity. Always get explicit opt-in consent, include opt-out instructions in every text, and follow regional laws like TCPA in the U.S. How do you ensure consistency between email and SMS branding? The reality is, simple flows perform better.

Outbound Marketing

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. Setting up an email inbox for a bakery vs. a law firm, however, will look different. It’s a reciprocal thing. Psychographics.

Management

Martech

MARCH 13, 2025

The council consists of people from different business functions who set AI policy for everything from brand rules to what data it can access to when people need to intervene and beyond. ” Constant vigilance The different privacy laws mean you must know where the data lives and where it may be transmitted.

Law

Sprout Social

FEBRUARY 26, 2025

An influencer marketing contract is a formal agreement that defines the terms of collaboration between a brand and an influencer. Compensation and payment terms According to Sprout Socials 2024 Influencer Marketing Report , 59% of influencers say budget and payment structure are the most important factors when choosing a brand partner.

Affiliate Marketing

Hubspot Marketing

JULY 2, 2025

I'll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead. Privacy laws aside, there are more reasons why you should turn to zero-party data. Some brands even let users skip a question or two and still get the results.

User-Generated

Martech

OCTOBER 17, 2024

Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. Working arrangements and employment laws. To succeed, businesses must rethink resource management and strive for higher operational maturity — often through a multishoring approach. Challenges : Language barriers.

Law

Martech

OCTOBER 14, 2024

Some people want to send gorgeous, all-image emails that better represent the brand. This email from Magnolia, the home brand made famous by the husband-and-wife design team of Chip and Joanna Gaines, is typical: Not much of a first impression, is it? Dig deeper: How to produce brand-approved email designs on time and on budget 2.

Email Marketing

Buffer Marketing

OCTOBER 30, 2024

The Meta ad library shows more details in the EU region The European Union's transparency laws have different regulatory requirements than the rest of the world. These keywords can be a brand name directly (like your competitors) or your niche (like skincare). Then, you can add keywords.

Advertising

Vertical Response

SEPTEMBER 29, 2024

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. Various email marketing laws, such as the CAN-SPAM Act, GDPR, ePrivacy Directive, and CASL, aim to protect user privacy, prevent spam, and ensure ethical email marketing practices.

Email Marketing