Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 100

Branding Fashion Food COS 100

Rock Content

JUNE 29, 2023

Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry.

Product 86

Product Branding User-Generated CMO 86

Hubspot Marketing

DECEMBER 12, 2023

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

Place 100

Place Real Estate Non-Profit Finance 100

Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) What is the purpose of community management? Increase brand and product awareness among your target audience.

Management 145

Management User-Generated Analytics Branding 145

Search Engine Land

SEPTEMBER 19, 2023

Pinterest just rolled out a bunch of fresh and upgraded ad products. Here’s a roundup of the platform’s key ad product announcements you need to know about. Product Spotlight Premiere Spotlight allows brands to exclusively own premium ad placements on Pinterest, ensuring their campaigns get maximum exposure.

Advertising 128

Advertising Advertisers Product User-Generated 128

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Creating and managing TikTok marketing campaigns often involves a lot of moving pieces. An easy win, they ensure cohesive-looking content that reflects your brand. Source: Vimeo.

Place 103

Place User-Generated Price Entertainment 103

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. This list below highlights Scripted alternatives for your branding team to explore.

Place 72

Place Whitepaper Finance Price 72

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints.

Management 52

Management User-Generated Customer Journey Analytics 52

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include? Drop & Hook.

Management 89

Management Real Estate Branding Food 89

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Be set to Public.

Management 95

Management Branding Influencer Marketing Advertising 95

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. Need to create and schedule all of your social posts in one place? Reputation management. What are content curation tools? Trend-tracking.

Management 88

Management Price Analytics User-Generated 88

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK.

Branding 97

Branding Gen Z Fashion Food 97

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. In the column “field name” the asset name is related to the brand to which the asset belongs. Image: Salt Flats.

Management 84

Management Finance User-Generated Advertising 84

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. What is product scoring? Preorder ratio.

Product 93

Product Transform Price Market Trends 93

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 98

Management Key Performance Indicator Marketing Marketers 98

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 61

Branding Fashion Food COS 61

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. We think advertising and a great product are the only ways. If that trust isn’t violated or diminished, it leads to brand loyalty - the holy grail of brand growth! Yes, it sounds boring.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. SUBSCRIBE See terms.

Management 119

Management SEO User-Generated Customer loyalty 119

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Light buyers are consumers who make occasional or infrequent purchases of a particular product or service. In marketing, these are known as “ distinctive brand assets.”

SEO 124

SEO Branding Shoppers Advertising 124

Rock Content

DECEMBER 21, 2020

Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task. But nothing that good international branding management can’t solve.

Brand Management 78

Brand Management Branding Management Logistics 78

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. To bring every team on the same page, the right key performance indicators (KPIs) should be in place.

Product 122

Product Customer Acquisition Key Performance Indicator Customer Journey 122

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 94

Product SEO Customer Acquisition eCommerce 94

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 120

SEO Branding Entertainment Communications 120

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 80

Management Transform Whitepaper Marketing 80

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Branding 116

Branding Transform Management Communications 116

Buffer Marketing

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Product 125

Product Energy Management Price 125

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Vertical Response

MAY 10, 2024

To craft a slogan that sticks, know your audience, highlight benefits, keep it simple yet powerful, and ensure it reflects your brand’s personality. Slogans are key in marketing, requiring careful testing and refining to ensure they resonate with consumers and accurately represent the brand. We should further analyze these components.

Branding 75

Branding Transform Communications Copywriting 75

Litmus

APRIL 29, 2022

But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. If you’re a B2B brand and a person’s role and company size will determine how you present your solutions, collecting that information should be your top priority.

Place 90

Place B2C Email Marketing Retail 90

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. I don’t have any updates to share at this time, but this is temporary as the teams evaluate additional controls to put in place.” Existing brand safety controls. What Google is saying.

Branding 104

Branding Advertising Advertisers Place 104

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Search Engine Land

JUNE 8, 2023

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. Major media adds credibility to your brand. Major media adds credibility to your brand. Here’s what affiliate managers can do about it.

Management 94

Management PR User-Generated Shoppers 94

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. The way we are currently working may be in place for some time so we have to embrace it and get on with it as best we can. Maintaining engagement and motivation. Embracing the changes.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. Attacking the problem I decided that I would write up this case study but NOT name the brand involved. I was threatened and harassed in a Discord community sponsored by a celebrated global brand.

Branding 115

Branding PR CMO Education 115

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on.

Retail 111

Retail Product Shipping Real Estate 111

Sachs Marketing Group

SEPTEMBER 17, 2022

Online reputation management is the process of monitoring, managing and protecting the reputation of a business online. It’s important for businesses to have a strong online presence, as this is where customers will often go to learn more about a company and its products or services. Enhanced brand visibility.

Management 91

Management Customer loyalty SEO Customer 91