Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Save time with our powerful TikTok management tool. Advice from 3 brands getting TikTok for B2B right. Can TikTok for B2B marketing unlock the same potential?

Branding 135

Branding B2C Real Estate User-Generated 135

Hootsuite

FEBRUARY 10, 2022

The metaverse is hardly a brand-new concept, BUT the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans. What is the metaverse? Roblox) to NFTs, a.k.a.

Real Estate 142

Real Estate User-Generated Social Media Marketing Place 142

Hubspot Marketing

MAY 30, 2023

Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos. Tools like HubSpot’s content assistant can help marketers automate the blog writing process, saving time while still generating high-quality and helpful content for audiences.

Real Estate 100

Real Estate Manufacturing Transform Finance 100

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. What is a freelance social media manager? Creating and managing content calendars. Download them now. Copywriting. Copywriting.

Management 136

Management Copywriting Real Estate Logistics 136

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. In this article, I will share some of the core principles of brand marketing and how they may be reflected in criteria that can positively demonstrate expertise, authoritativeness and trustworthiness.

Branding 96

Branding Non-Profit Real Estate Transform 96

Rock Content

FEBRUARY 15, 2024

And, as such, social SEO is becoming increasingly important to your brand. Cracking the Code: How Social SEO Impacts Your Google Rankings Social SEO focuses in on how you manage your social media accounts, and it requires more planning on your part. But, how will social SEO affect your Google rankings?

SEO 97

SEO Whitepaper Real Estate User-Generated 97

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Combined with other marketing channels, you can become a strong contender for driving brand awareness and generating leads and sales. Is YouTube a good way to advertise?

Advertising 116

Advertising Advertisers User-Generated Finance 116

Hubspot Marketing

DECEMBER 12, 2023

Recruiters and hiring managers review countless resumes for every job role. In my experience, having interests on my resume has led to fun conversations with recruiters and hiring managers. For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin.

Place 100

Place Real Estate Non-Profit Finance 100

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Posts sent per day.

Real Estate 121

Real Estate Entertainment Finance Retail 121

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Hootsuite

MAY 31, 2023

Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Are you a Hootsuite user? Are you ready to tap into ChatGPT social media success?

Whitepaper 140

Whitepaper User-Generated Social Media Marketing Real Estate 140

Hootsuite

MAY 17, 2023

Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. You just need to know the real estate Facebook ads formulas that work, and try them for yourself. #1

Real Estate 103

Real Estate Millennials Analytics Advertising 103

SocialPilot

MAY 7, 2024

Twitter offers direct communication between consumers and brands, gathers real-time feedback, addresses customer concerns publicly, and fosters stronger, more trusting relationships. The only Twitter management tool you’ll ever need. An overall profile aesthetic with complete information is equally crucial for branding.

Real Estate 78

Real Estate Marketing Marketers Promotion 78

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. Still, when it comes to marketing real estate on social media , there are certain strategies and tactics that can maximize the reach of your message. More faces at your open house?

Real Estate 89

Real Estate Social Media Marketing Marketing Marketers 89

Lynton Web

NOVEMBER 21, 2022

If you can’t think of any, that’s because most companies choose to implement a variety of forms for lead generation purposes. Suppose you’re a project manager or the one responsible for creating a form. Brand guidelines: Do you have a recent style guide? You’ve probably seen forms with messaging like: Contact us! Probably not.

Real Estate 98

Real Estate User-Generated CRM Analytics 98

Martech

MARCH 6, 2024

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. While DMARC authenticates email senders, BIMI adds a visual dimension — typically a brand logo — to further enhance sender verification. Traditional methods weren’t effective.

Energy 113

Energy Non-Profit Real Estate Health 113

Neil Patel

JANUARY 19, 2022

Google Maps is the most popular navigational app, reaching 54 percent of all smartphone users. This means when they’re looking for you, most users are on Google Maps. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Search Marketers 133

Search Marketers Real Estate Customer Marketing 133

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook.

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Search Engine Land

FEBRUARY 2, 2023

Google Search Console fixed a bug with Google Tag Manager verification 2020: Reverification may have been necessary. Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. wealth rather than merit).

Search Marketers 95

Search Marketers Real Estate SEO Marketing 95

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Hootsuite

JUNE 27, 2023

Realtors just need to invest in real estate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for real estate agents. Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers.

Real Estate 80

Real Estate Social Media Marketing Analytics Thought Leadership 80

Neil Patel

JULY 28, 2021

Google News author knowledge panels are information boxes Google displays at the top of the search engine results pages (SERPs) when a user searches for an entity. Giving users a quick glimpse of who you are and what you do is essential in helping you build a solid online presence. Boosts Brand Visibility.

Real Estate 123

Real Estate User-Generated Management Branding 123

Search Engine Land

MARCH 14, 2023

Brands must lean heavily into the performance channels with the highest intent. Search (both paid and organic) is high-intent by definition because users are actively looking for specific products and services and clearly communicating their interests with their keyword choices. Above: Adthena’s Brand Activator showing total savings.

SEO 95

SEO Real Estate Succession Management Communications 95

Hubspot Marketing

JANUARY 5, 2021

So, to get on the "For You" page on TikTok — which is equal to the "Explore" page on Instagram — brands must often join in on the fun. This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. More User-Generated Content (UGC). Another benefit?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Marketing Insider Group

JULY 27, 2021

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps. AR and VR — The “Before”.

Real Estate 143

Real Estate Transform Retail Shoppers 143

Many Chat

JULY 17, 2022

You can reach new customers, build brand awareness, and drive sales by harnessing the platform’s many features. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. Brand Stories tend to have an 86% completion rate. Best uses for Instagram Reels. Best uses for Messenger.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Search Engine Land

DECEMBER 7, 2022

The featured snippet is still one of the SERPs’ most coveted pieces of real estate. Featured snippets directly answer a user’s query in the search results. Don’t use your brand name. The featured snippet is much more influenced by simple on-page adjustments that clearly define the topic to users. .

Health 98

Health Real Estate User-Generated Food 98

Search Engine Land

JULY 24, 2023

Google Search Generative Experience vs. Knowledge Panel This is perhaps the most obvious comparison we can draw. Recently, we have Google’s Search Generative Experience preview. Pay to have your brand referenced more often by an AI within more relevant chats – forget keywords!) To me, that seems unlikely.

Real Estate 94

Real Estate SEO User-Generated Advertising 94

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Why do you need lead generation? Lead Generation Process. Lead Generation Marketing.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

AWeber

FEBRUARY 17, 2022

Video has become the focus of the internet and there's no better time for small businesses and growing brands to get in on the trend. Video can be used throughout your whole customer journey , from generating interest in your brand and driving customer conversions to keeping them on board and engaging with them.

Real Estate 92

Real Estate User-Generated Education Promotion 92

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. Below we’ve highlighted real-world examples of selling on Instagram and why they work. According to Instagram themselves, a staggering 60% of users rely on the platform to find products. Meanwhile, many brands are seeing success with Instagram Stories as an avenue for social selling.

Gen Z 110

Gen Z User-Generated Shoppers Real Estate 110

Sprout Social

FEBRUARY 23, 2022

It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. According to Instagram, a staggering 44% of users shop on the platform weekly. Why Instagram shopping should be a top priority for ecommerce brands. How does Instagram shopping fit into your social media strategy ?

Shoppers 128

Shoppers Customer eCommerce User-Generated 128

Martech

OCTOBER 11, 2021

” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. “The meeting might be going through to a salesperson, account manager or a CSM. “The meeting might be going through to a salesperson, account manager or a CSM.

Customer 99

Customer Real Estate Transform Succession Management 99

Marketing Insider Group

MARCH 13, 2023

Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Between September 2020 and May 2021, Televerde saw a significant increase in website users (28%), new users (23%), and total sessions (42%).

Content Marketing 90

Content Marketing Real Estate User-Generated Marketing 90

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure. What is video engagement?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Neil Patel

APRIL 19, 2021

In came Spotify and in no time, the platform reached 345 million users. There was a time when Spotify only dealt with large brands with big bank accounts. Spotify has opened the doors to smaller companies and brands by setting up a self-service Spotify Ads Studio where you can set your budget at $250 and let it go from there.

Real Estate 138

Real Estate Advertising Advertisers User-Generated 138

Hootsuite

MARCH 16, 2021

And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories. After viewing a business’ Story, 58% of people say they’ve browsed a brand’s website , 50% say they’ve visited a website to buy a product or service and 31% headed to a store to scope things out. What are Facebook Stories?

Real Estate 145

Real Estate User-Generated Management Food 145