Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. They now expect personalized messaging and want brands to understand their preferences, interests and behaviors.

Analytics 123

Analytics Marketing Mix Customer Journey Education 123

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning.

Marketing Mix 101

Marketing Mix Marketers Marketing Price 101

Martech

DECEMBER 16, 2024

Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Use these insights to refine your marketing mix and allocate resources effectively.

Transform 126

Transform Marketers Marketing Customer loyalty 126

Martech

AUGUST 26, 2024

Marketers get involved in account penetration and expansion Traditionally, B2B marketers were expected to fill the top of the sales funnel with a steady stream of qualified leads, and sales functions like account management were charged with customer retention and expansion.

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. Like MMM, incrementality testing is unaffected by privacy restrictions, making it a vital part of any brands measurement strategy.

Transform 115

Transform Marketing Mix Law User-Generated 115

Martech

SEPTEMBER 9, 2024

This surge in retail media investment underscores its growing importance in the marketing mix. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies. Buyers have revised their year-over-year projections for this channel from +21.8% to an impressive +25.1%.

Retail 121

Retail Marketing Mix Marketers Marketing 121

Hubspot Marketing

MAY 9, 2025

Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space. 5 Inclusive Marketing Trends to Pay Attention To in 2025 1.

Market Trends 98

Market Trends Marketing Mix Key Performance Indicator Marketers 98

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. Thryv launched an AI-powered social media management tool within its Marketing Center.

User-Generated 127

User-Generated Marketing Mix Communications Advertising 127

Martech

MARCH 10, 2025

Brands that take privacy seriously will have an edge. Consumers are far more likely to share their data with companies they trust, giving you better signals to optimize your marketing strategies. Privacy challenges The deprecation of cookies has disrupted the era of easy tracking, forcing teams to adapt quickly.

Transform 123

Transform Marketing Mix Retail User-Generated 123

Martech

JULY 12, 2024

Define the right marketing strategy for your organization Before diving into the implementation of any technical changes intended to adapt to privacy regulations, it’s important to take a closer look at the current state of your marketing mix and martech stack.

Transform 118

Transform User-Generated Law Marketing Mix 118

Martech

MARCH 12, 2025

Dig deeper: 3 recession-defeating marketing strategies Rethinking partnerships and marketing mix Inflation offers an opportunity to reassess your entire marketing ecosystem and partner relationships. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year.

Transform 114

Transform Finance Marketers Marketing 114

Marketing Insider Group

JANUARY 27, 2012

I spoke briefly about organizational models, the importance of SEO and Search Engine Marketing techniques in determining how buyers search, what are their top challenges and how best to reach them and their influencers. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal.

Marketing Mix 99

Marketing Mix Marketers Marketing SEO 99

Martech

JUNE 10, 2025

Online searches and interactions are changing fast, and ignoring this shift could hurt your brand. As a result, tried-and-true brand influence models will not remain as effective as they once were. As a result, tried-and-true brand influence models will not remain as effective as they once were. AI optimization.

Transform 84

Transform Customer Acquisition Finance User-Generated 84

The Marketing Operations Leader

FEBRUARY 25, 2025

. ✅ Use case: SaaS companies mapping the customer journey, omnichannel retailers optimizing media mix. ⚠️ Limitation: Doesn’t account for external factors like seasonality, brand awareness, word of mouth etc. ✅ Use case: Enterprise brands optimizing many channels.

Customer Journey 130

Customer Journey Marketers Marketing Marketing Mix 130

Backlinko

NOVEMBER 8, 2024

That’s why the 4 Ps are also called the marketing mix. Side note: The marketing mix concept actually dates back to the 1950s. Marketing professor Neil Borden came up with a 12-element version. It drives revenue and shapes how customers perceive your product or brand. Your product stands out. Want proof?

Price 113

Price Real Estate Promotion Food 113

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Fill out this form to learn more about The Marketing Operations Leader sponsorships.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketers 130

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it.

Gen Z 128

Gen Z User-Generated Industry Insights Health 128

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Take branded paid search. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase.

Non-Profit 103

Non-Profit CMO Energy Marketing Mix 103

Sprout Social

APRIL 29, 2025

Fast forward to todaysocial isnt just another part of the marketing mix anymore. Its the channel where your brands success is determined, and the new center of gravity for your entire business. Sprout won over our first customersthe earliest brand social adopterswith this vision.

Transform 107

Transform CMO Marketing Mix Customer Journey 107

Martech

MAY 27, 2025

When to add CTV to your marketing mix Im a big proponent of CTV campaigns, but I dont recommend that every brand jump in. Metas Robyn is a strong option for brands without the budget for paid martech platforms. Brand/product search. How to measure its overall impact. How to measure its impact across channels.

CRM 94

CRM Marketing Mix Performance Marketing Advertising 94

Hubspot Marketing

OCTOBER 14, 2024

Okay, that might not be true, but marketing has been a necessary aspect of business for a long time, and, over that time, savvy marketers have designed models and frameworks to make their (and your) job easier. Traditional Marketing Models 1. Focus on building brand loyalty and offering something unique to stand out.

Price 117

Price Marketers Marketing User-Generated 117

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. Community-centric marketing will grow.

Branding 142

Branding Marketers Marketing Marketing Mix 142

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Format) Actions that my digital marketing team can take.

Branding 115

Branding Key Performance Indicator Customer Journey Marketing Mix 115

Hubspot Marketing

MAY 20, 2025

Growth is the mandate for brands each year. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Inclusive Marketing Strategies from Top Brands 1. Thats why brands need to build an inclusive culture and focus on psychological safety.

Marketing Strategy 76

Marketing Strategy Food Marketers Marketing 76

Sprout Social

JUNE 13, 2025

YouTube is attracting more users, and creators and brands are following because the channel offers them space to create the content their audience wants while still being searchable and social-first. Meanwhile, your brand team may be concerned about customer brand recall. Your growth team may focus on lead quality.

Analytics 83

Analytics Marketers Marketing Customer Journey 83

Hubspot Marketing

OCTOBER 30, 2020

If you've been a marketing professional for years now, learning about the four P's of marketing might seem like a throwback to you. However, for those of us who work in the industry but didn't study marketing in college, it's entirely possible you haven't heard of the marketing mix. Or is it a service?

Marketing Mix 145

Marketing Mix Price B2C Marketers 145

Search Engine Land

SEPTEMBER 14, 2023

Who loves your brand the most? See their own sense of being reflected in your brand. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor. If you have fans who sincerely love your brand, they are a lot less likely to churn and leave you for a competitor.

Branding 129

Branding Marketers Marketing Communications 129

Search Engine Journal

APRIL 21, 2023

Which new channels can you add to your marketing mix to maximize ROI? The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal. Find out in this on-demand webinar recap!

Branding 98

Branding Marketing Mix Marketing Marketers 98

Hubspot Marketing

APRIL 22, 2025

Inclusive marketing is all about brands acknowledging the many ways that people are different, says this marketing master. Also important (to this Marvel fan, anyway): What does inclusive marketing have to do with the MCU? But its separate from their general marketing materials, and thats a problem. Its inclusive!

Energy 72

Energy Marketing Mix Marketers Marketing 72

illumin

MAY 6, 2025

Because of this, brands are likely going to be more selective about the ad campaigns they choose to run and which channel they decide to run it on. It will also limit advertisers abilitities to maintain brand visibility, reach new audiences, or stay competitive in a crowded market.

Advertising 71

Advertising Advertisers Marketing Mix Price 71

Martech

DECEMBER 12, 2024

to create a marketing mix decision engine. Their Generative Artificial Intelligence (GenAI) Website Avoidance & Detection tool protects brand reputation online. This tool helps speed design, reduce time-to-market, and generate new styles.

Fashion 65

Fashion Marketing Mix User-Generated Communications 65

Businesses Grow

APRIL 7, 2025

The same goes for marketing. To be original, you have to add your human story to the marketing mix. Art is an expression of the human condition and brand marketing must aspire to do the same. To survive and thrive in the AI-pocalypse our marketing must approach art. To stand out, you have to be original.

Marketers 87

Marketers Marketing Marketing Mix Education 87

Hubspot Marketing

JANUARY 22, 2025

Optimize your marketing resource expenditures. As a part of your marketing mix, landing pages consume marketing resources. Pro tip: Based on our experience with thousands of marketers, weve put together a guide on best practices for optimization. Refine messaging and branding. What text do you put inside?

Place 120

Place User-Generated eBook Marketers 120

Martech

FEBRUARY 20, 2025

As AI continues to develop, CMOs should integrate AI into brand strategy. Balance short-term and long-term goals: Marketers need to allocate resources effectively between immediate performance metrics and brand-building activities. Email: Business email address Sign me up!

CMO 74

CMO Customer Acquisition Marketing Mix Digital Marketing 74

Martech

FEBRUARY 12, 2025

Dig deeper: 3 steps to an authentic brand: Identity, intention and implementation AI’s trust paradox: The profit vs. public good debate The AI sector faces mounting scrutiny over at least three key issues: Cybersecurity vulnerabilities. It’s about building systems that naturally generate trust. Processing.

PR 82

PR Health Price Food 82

Search Engine Land

AUGUST 29, 2024

Clearly articulate business objectives Specify the overall business objectives, such as increasing revenue, enhancing brand awareness, generating leads or boosting engagement rates. Consider factors like channel maturity, potential ROI and customer and market trends.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Neil Patel

APRIL 12, 2021

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

Marketing Mix 143

Marketing Mix Retail Price Marketers 143