Marketing Insider Group

MAY 17, 2021

But how do you start a content marketing plan? Not exactly, but there are certain steps you should follow that will give you the best chance at succeeding with content marketing. A content marketing plan is necessary to execute your vision, direct your workflows, determine distribution, and define how you’ll measure efforts.

Marketing Plan 144

Marketing Plan Content Marketing Key Performance Indicator User-Generated 144

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit.

Advertising 113

Advertising Advertisers Transform CMO 113

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Posters: Share a local event on community bulletin boards and other places.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

Hubspot Marketing

NOVEMBER 14, 2024

While brand building is important, startups need customers — now. For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. BTL marketing is for specific audiences and supports bottom-of-funnel-related metrics. As you execute your plan, check your progress often.

Direct Mail 124

Direct Mail Marketing Marketers Email Marketing 124

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 125

CMO Traditional Marketing Communications Marketing 125

SocialPilot

APRIL 23, 2025

Instead, you need to understand your audiences search habits and how you can make sure that your content exists in all the places that they’re searching. From Stories to Reels, feed posts to carousels, the platform offers diverse ways to showcase your product or brand.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketing 52

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template?

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketing Marketers 98

Hubspot Marketing

AUGUST 20, 2024

Scale your conversational marketing. In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated. Improve your SEO.

User-Generated 129

User-Generated Food Transform Marketing 129

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan?

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Animalz blog

MAY 15, 2025

As a result, brands grow search traffic at a slower pace. You can also use SEO for brand visibility. In that case, place more value on search impressions. Impressions dont reflect clicks, but they do show how often your brand appears in front of potential buyers, a useful proxy for brand awareness.

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Rock Content

JULY 6, 2023

One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year. We can say that SEO is what helps people find what they are really looking for, while helping brands get their solution exposed to the right audience at the right place.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Martech

JULY 12, 2024

Given your unique set of business goals and marketing activities, your solutions will likely look different from others, even in the same industry. You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards.

Transform 118

Transform User-Generated Law Marketing Mix 118

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Scoop.it!

APRIL 20, 2023

Not only is it one of the best organic marketing tools you have at your disposal, but it’s also an invaluable way to generate evergreen assets. From boosting awareness to building trust to converting prospects, content marketing is a powerful business strategy no brand can afford to ignore. What do they need?

Marketing Plan 105

Marketing Plan Content Marketing Real Estate Whitepaper 105

Hubspot Marketing

AUGUST 8, 2022

According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6 To learn more about TikTok marketing, check out this helpful guide.

Video Marketing 133

Video Marketing Branding User-Generated Millennials 133

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. How ow does this relate to marketing? How can you harness the power of gifs to boost your marketing strategy ? Other places to find gifs include Tenor , Tumblr, Reddit, and Imgur). Keep Up With Gif Trends.

Promotion 135

Promotion Branding Entertainment Millennials 135

Rock Content

JANUARY 8, 2024

Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Your plan will go over detailed strategies and organize your processes.

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketing Marketers 88

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. There’s also potential for building a sense of community, which creates brand loyalty.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

The Marketing Operations Leader

MARCH 25, 2025

You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Fill out this form to learn more about The Marketing Operations Leader sponsorships. When these 5 components are strong, marketing becomes a strategic growth function—not just an execution engine.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Finance Marketing 130

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Long-Form Video.

Video Marketing 131

Video Marketing Branding User-Generated Marketing 131

Hubspot Marketing

APRIL 15, 2025

TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.

Social Media Marketing 81

Social Media Marketing Marketing Marketers Influencer Marketing 81

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Source The goal is to get exposure to a new, relevant audience and introduce your brand to them.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 217

Marketing Strategy Marketing Marketers Direct Mail 217

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Moreover, 85% say influencer marketing has been effective this past year.

Social Media Marketing 86

Social Media Marketing User-Generated Influencer Marketing Customer Journey 86

Buffer Marketing

MARCH 5, 2025

It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy? A content calendar is the place where you slot your social media posts. How long will you evaluate these numbers?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Marketing Insider Group

MAY 31, 2021

Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today. Quick Takeaways.

Branding 142

Branding User-Generated Education Communications 142

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketing plan. Define big-picture marketing goals.

Video Marketing 106

Video Marketing Entertainment Marketing Marketers 106

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. This partnership resulted in more than 788,000 impressions for the creator and the brand.

Influencer Marketing 112

Influencer Marketing Food User-Generated Affiliate Marketing 112

Martech

AUGUST 22, 2023

What’s our brand statement or value proposition? A pilot would never fly a place without checking the course and filing a flight plan. “Let’s get the brand on Threads!” Will it solve a problem or make them want to convert with your brand more often? .” We have to ask why first.

Marketing Plan 98

Marketing Plan Transform Marketing Marketers 98

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hubspot Marketing

JANUARY 17, 2025

Initially, I felt completely overwhelmed until I sat down and created a detailed action plan. By breaking the campaign into smaller, actionable steps with clear deadlines and responsibilities, everything fell into place. That experience taught me the true power of structured planning. What is the purpose of an action plan?

Marketing 83

Marketing Marketers Marketing Plan Fashion 83

Sprout Social

NOVEMBER 28, 2022

Stories are one of the best places to promote limited-time discounts. Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. We love this behind the scenes photoshoot by clothing brand Alice and Wonder.

Branding 140

Branding Gen Z User-Generated Promotion 140

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. ” “For many brand marketers, RMNs are seen to be a ‘have to buy’ versus a ‘want to buy.’” We use RMNs to protect our brands as much as build our brands.” RMNs do hold real value.

Retail 113

Retail Branding Advertisers Advertising 113

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Specifically, you need your brand to trigger behaviors that help you get closer to achieving your goal. The first part is here.

Branding 128

Branding Customer Journey Customer Management 128

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Traditional Marketing Models 1. Place: Where are you going to sell it?

Price 117

Price Marketing Marketers User-Generated 117