Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Canva Design School [Resource Center] Canva does so many things right with its marketing, and its digital content is no exception.

Tentpole

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia.

Gen Z

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Sure, your employees are probably already posting about your workplace or brand without you asking.

PR

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. Sometimes, as a brand, we meet people on their darkest day.”

Gen Z

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. You won’t see a lot of overlap with users on other social networks like X (formerly Twitter) or TikTok. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. What is Facebook marketing? in the public eye) or a well-known brand.

Gen Z

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. The average social media engagement rate is 1.4% Source: Statista 17.

Gen Z

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z

Buffer Marketing

JULY 23, 2025

It’s where creators build brands, where brands tap into culture, and where billions of users scroll every day. With that many eyes on the content of brands and creators, there’s more than enough opportunity to grow on the platform. India, the U.S., 25–34: 30.6% 35–44: 16% 45–54: 8.7%

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. And it likely isn’t to you, either. Take Peloton , for one.)

Manufacturing

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

Sprout Social

JUNE 18, 2025

Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic. Although Gen X isn’t easily influenced to purchase things because of social media, 40% of Gen X consumers use Facebook to find and buy products.

User-Generated

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. In social media, smart execution beats platform selection.

Gen Z

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? Research from the UK Sprout Social Index showed the quality of your product or service matters most. How are other UK brands using Facebook?

Entertainment

Buffer Marketing

JULY 15, 2025

” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

Gen Z

Spiralytics

DECEMBER 18, 2024

million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers. With over 56.1

Shipping

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it.

Gen Z

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. This visibility is vital for brand recognition and expanding your influence. Are they millennials who love travel?

User-Generated

Sprout Social

JUNE 25, 2025

Whether it’s paid, organic or creator-led, social investments are paying dividends. This is the attention economy in action, and it’s why social has become critical for growth. Let’s explore what that means for brands. As social media becomes more crowded, millions of creators and brands are all competing for user attention.

Gen Z

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Customer service on social media We dont know what shape TikTok will take in the U.S., as the date for a likely ban approaches.

Gen Z

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z

SocialPilot

JULY 14, 2025

Think of content strategy as the what and why of your social presence—while social media optimization is the how and where your content gets discovered. For a deeper look into building a focused approach, check out this social media content strategy that drives performance. Built for agencies and brands.”

Real Estate

Use Insider

NOVEMBER 29, 2024

This is the same Neil Patel, sharing his insights alongside Eric Siu, CEO of marketing agency Single Grain. The Marketing School podcast covers a wide range of topics, including: SEO, social media marketing, influencer marketing, content optimization, industry trends, and new technologies.

Millennials

Sprout Social

AUGUST 1, 2025

With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. This is good news for marketers. A high consumer-to-creator ratio means branded content has a better chance of cutting through to reach more viewers with less noise from other creators.

Gen Z

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. Some popular social channels include Instagram, TikTok, Facebook, Twitter (now X), LinkedIn, and YouTube.

PR

SocialPilot

JUNE 19, 2025

So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster. Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots.

Thought Leadership

Buffer Marketing

APRIL 2, 2025

Here's how to trim videos within the TikTok app: Tap the scissors icon in the editor. Don’t forget AR effects: Augmented reality effects can add humor, personality, or a creative twist to your storytelling — great for capturing initial attention.

Transform

Sprout Social

MAY 19, 2025

Youll learn more about what it is, what users like about it, how it differs from other networks and the overarching challenges and opportunities brands should be aware of. Bluesky is a social app where people share short posts with text, images, videos, links and more. This choice means that users and brands cant buy reach.

Gen Z

Vertical Response

JANUARY 18, 2025

In marketing, FOMO is effectively utilized through tactics like urgency and scarcity, and it often leverages psychological triggers such as loss aversion and social proof. Ethical FOMO marketing requires authenticity and transparency; deceptive claims can harm brand trust and lead to buyers remorse among consumers.

Millennials

SocialPilot

FEBRUARY 19, 2025

For brands looking to maximize visibility through paid campaigns, Twitter remains a solid option. It creates a space that reflects its brand values. For instance, a local artisan brand might use Bluesky to host a customer server because it can create a direct connection with its audience. We’ve only scratched the surface.

Gen Z

SocialPilot

JUNE 26, 2025

With the launch of social networking sites like Facebook, YouTube, and Twitter, the number of people actively engaging in social networking has only risen. billion active social media users worldwide. LinkedIn is perfect for keeping your brand top-of-mind. The statistics for 2025 show that there are 5.24

Gen Z

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. Another 38% of Australian users (roughly 3.2

Gen Z

Buffer Marketing

AUGUST 5, 2024

The interface was too different for my millennial brain, the content too raw (where were the aesthetic feeds??), With the proliferation of the FYP and Instagram’s Explore and Reels feeds, users are behaving differently on social media. We had video on Instagram — why was another short-form video platform necessary?

Gen Z

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI.

Content Marketing