Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promotion 102

Promotion B2C Retail Direct Mail 102

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. User-testing and New Product Feedback Do you have a new website or product coming out soon? Reddit is a great place to get quality (and free) feedback.

Management 96

Management Branding Social Media Marketing Place 96

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. A webinar is a virtual seminar.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Neil Patel

FEBRUARY 17, 2021

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. It’s in the name!

Promotion 131

Promotion Advertising Advertisers Price 131

Hubspot Marketing

OCTOBER 14, 2020

Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Below, let's discuss how you can use Facebook to promote your business. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page.

Promotion 139

Promotion eCommerce Social Media Marketing Management 139

SmartBrief - Marketing

AUGUST 7, 2023

We’re all set to take a fascinating trip into the swirling, dynamic world of promotional emails. Promotional emails could be dismissed as just another piece in the massive jigsaw puzzle of digital content, right? Strike a balance between science and art Curating a powerful promotional email resembles a science project.

Promotion 52

Promotion Transform Shipping User-Generated 52

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. To deal with product data at scale, consider implementing product scoring.

Product 93

Product Transform Price Market Trends 93

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Below, I’ll show you the strategies and tactics you need to sell products on TikTok. Why Should You Sell Products on TikTok?

Product 141

Product eCommerce User-Generated Millennials 141

Hubspot Marketing

FEBRUARY 27, 2024

Despite all the awesomeness, I hesitated because the brand was unfamiliar. All this made me wonder: Why do we always go for Amazon deals, leaving smaller brands behind? To find out, I did some research and talked to brand experts. And a massive part of that amount is thanks to Amazon Basics products. New jacket?

Branding 100

Branding Price Customer loyalty Marketing 100

OnPassive Marketing

APRIL 20, 2022

This article will teach you how to cross-promote your business and increase your sales growth. The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Where to s tart with Cross-Promotion. Define your target audience.

Promotion 59

Promotion PR Affiliate Marketing Customer loyalty 59

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Litmus

APRIL 29, 2022

But email subscribers are probably engaging in your app, social media, on your website or in a physical store or place of business, too. If you’re a retailer and knowing your customer’s birthday is a key part of your promotional strategy, focus on how you can collect that data for as many customers as possible.

Place 89

Place B2C Email Marketing Retail 89

Martech

JANUARY 25, 2024

Yet, that’s how many brands approach marketing. What’s your biggest fear about your brand? Uncomfortable questions, unexpected answers: The marketer’s quest for meaning These questions may be uncomfortable, but they reveal the truth and help connect a brand with its audience. Absurd, right?

Branding 122

Branding Transform Management Communications 122

Rock Content

NOVEMBER 8, 2023

Content marketing is one of the best and most popular ways to promote a brand. Various brands and businesses see the value of content marketing in their overall strategy, as well. Product integration is one-way organizations can present their products within the content they or their partners produce.

Product 71

Product Content Marketing Marketing Marketers 71

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. All four brands mentioned above understand the importance of customer-centricity.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Litmus

MARCH 5, 2021

After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.

Place 106

Place Pharmaceutical Retail Email Marketing 106

Litmus

APRIL 15, 2022

Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. They can respond to invitations, browse and explore content without going to a website, zoom in on and review products, reply to comments and so much more. An AMP for email use case.

Place 72

Place Retail User-Generated Customer loyalty 72

Hubspot Marketing

OCTOBER 12, 2023

No matter who you are and what you want to write about, there's a place for you on this platform. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. It rewards in-depth, well-researched, and useful articles, not just popularity or brand awareness.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. We sold ten products at $25 each, so our total revenue is $250.

Promotion 113

Promotion Finance Analytics User-Generated 113

Buffer Marketing

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Product 126

Product Energy Management Price 126

Martech

APRIL 26, 2022

Of those, 88% took action to distance themselves from the brand. More than 40% immediately unsubscribed to all of the brand’s marketing content, while 24% blocked all content from the brand on social media and 22% decided not to purchase from the brand again. The brands doing it well are not only reaping the rewards.

Branding 114

Branding Shipping Marketing Marketers 114

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. Branded traffic delivers results. It’s also key to engendering brand loyalty that drives long-term sales, profits, and organic SEO.

SEO 52

SEO Branding Non-Profit Shoppers 52

Neil Patel

APRIL 19, 2021

Maybe hire a few hundred influencers to promote your business? One or two sellers would think of crazy publicity stunts to create hype for their products. After all, plenty of advertising platforms help promote products to potential customers. However, at a certain point, your e-commerce business will need to scale up.

Advertising 113

Advertising Advertisers Product Shoppers 113

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Management 103

Management Branding User-Generated Energy 103

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Promote a discount with stickers. Stories are one of the best places to promote limited-time discounts. Post about your promotion through the week to keep it top-of-mind. Pairing that with a link that will take followers directly to your products is even better.

Branding 124

Branding Gen Z User-Generated Promotion 124

Animalz blog

SEPTEMBER 14, 2023

He explains how they’ve pioneered a unique approach to product development called “content-led product.” As a content marketer, you might think your job is crafting stories to attract customers to your product. Traditionally, product teams build first and then bring in marketers. What Is Content-Led Product?

Product 99

Product SEO Promotion Management 99

Buffer Marketing

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Direct Mail 86

Direct Mail Branding Customer Acquisition Advertising 86

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Want your brand here? The study focused entirely on physical products. Click here.

Product 67

Product Shoppers eCommerce Fashion 67

Neil Patel

SEPTEMBER 14, 2020

This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. Listing Your Products on Google Shopping Actions.

Product 145

Product Shoppers Shipping Retail 145

Hootsuite

JUNE 26, 2019

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. This feature is essentially a branded calendar notification. Create a hashtag.

Promotion 111

Promotion User-Generated Price Energy 111

Sprout Social

MAY 8, 2019

It’s time to rethink how to promote your Instagram account. Based on recent Instagram stats , the visual space is becoming more and more crowded with brands fighting tooth and nail for more customers. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience.

Promotion 109

Promotion User-Generated Influencer Marketing Food 109

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 109

Promotion Health Education Finance 109

Many Chat

APRIL 22, 2022

Being an Instagram influencer or creator is a growing market where companies are investing billions in marketing dollars for the right people to get their products in front of viewers. What better way to take advantage of this growing industry than to build brand partnerships with these companies? Types of brand partnerships.

Branding 97

Branding Promotion Price Influencer Marketing 97