Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven.

Branding 81

Branding Law Advertisers Advertising 81

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. Table of contents What is search marketing?

Search Marketers 133

Search Marketers Real Estate eCommerce Marketing 133

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Search Engine Land

JANUARY 12, 2024

Placing ads alongside illegal content poses a serious threat to brand safety. ” “Mr Zuckerberg and Meta are refusing to be honest and transparent about what is taking place on Meta’s platforms.” ” Get the daily newsletter search marketers rely on. .” Why we care. ” Match reacts.

Place 108

Place Advertising Advertisers Branding 108

Search Engine Land

NOVEMBER 28, 2023

Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Compromising ad placement can harm brand reputation and reduce ad effectiveness. If true , Google has put advertiser brand reputation at risk and potentially wasted ad spend. Brand safety concerns.

Place 106

Place Advertisers Advertising Branding 106

Search Engine Land

JULY 29, 2024

GEO stands for “generative engine optimization” which means the process of optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. This means brands have less control over how their content is displayed and interpreted. These findings show opportunities (and challenges) for brands.

Transform 126

Transform User-Generated SEO Branding 126

Martech

JULY 30, 2024

GEO is optimizing your website’s content to boost its visibility in AI-driven search engines such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 113

Transform User-Generated SEO Digital Marketing 113

Search Engine Land

SEPTEMBER 12, 2024

What’s more, at least right now, SearchGPT seems to link out to content creators more than Google does, which may offer brands increased opportunities to boost awareness and traffic. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Search Engine Land

SEPTEMBER 27, 2024

You’ll gain access to tools used by some of the largest brands in the world, including: Keyword clustering. Search console integration. Create on-brand templates. Get the newsletter search marketers rely on. Jasper Jasper is another AI tool for brands and claims to be an “AI copilot.” Live SERP analysis.

SEO 119

SEO Transform User-Generated Analytics 119

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

SEPTEMBER 24, 2024

It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. How to navigate Reddit’s brand safety options. These ads support multiple images, GIFs and videos, as well as headlines and dividers, making them highly engaging and versatile for brands. Best practices for each format.

Promotion 85

Promotion Advertising Advertisers Place 85

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Google Integrates “Real-Time” Messages Into Place Pages, Makes BlackBerry Mobile App More Useful. 2010: Another warning.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Search Engine Land

SEPTEMBER 17, 2024

Digital PR and content distribution For many brands, Google is the primary platform for their content distribution. They should already be well-versed in getting your experts’ thoughts and bylines placed on third-party platforms. One last tip here: don’t forget your readers and the role they can play in grassroots brand-building.

SEO 98

SEO Real Estate PR Influencer Marketing 98

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Search Engine Land

JULY 15, 2024

Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. This is pure entertainment, yet it is well aligned with the brand. Content marketing and SEO Marketing is about being in the right place at the right time. That’s some marketing gold right there.

SEO 98

SEO Content Marketing Entertainment PR 98

Search Engine Land

JULY 24, 2024

Search performance driven by brand (not the other way around) If there’s one clear winner over the past year in SEO, it’s brands. But the cold, hard truth is that big brands have always monopolized SERPs. Successful brand building continually reinforces the underlying principles of search – authority, popularity, etc.

SEO 97

SEO Transform User-Generated Fashion 97

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, according to a new study by Analytics. The Adalytics study reviewed the campaigns of hundreds of major brands, including: Procter & Gamble.

Advertising 126

Advertising Advertisers Non-Profit Branding 126

Search Engine Land

SEPTEMBER 25, 2024

No paid or organic visibility One of the first places to look for paid and organic synergies is in queries where the brand lacks visibility in both channels. People tend to trust brands that consistently appear at the top. That said, there are several other places that synergies exist between these two channels.

SEO 83

SEO User-Generated Place Search Marketers 83

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It also monitors podcasts and influencers, giving you a complete view of your brand. But each tool has its specialties.

PR 93

PR Price Real Estate Management 93

Martech

APRIL 17, 2025

Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is why marketing executives care about attribution in the first place. Take branded paid search. Consider the following: Branded search.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Martech

MAY 30, 2025

The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Dig deeper: How are marketers usingChatGPT’sOperator function? Dig deeper: GenAI is already telling your brands story are you guiding it? Measure performance.

PR 98

PR Thought Leadership Transform User-Generated 98

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. Who is your target audience? Business email address Sign me up! Processing.

Advertisers 80

Advertisers Advertising Health eCommerce 80

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. They may not be as committed or loyal to a particular brand or product category.) Physical availability : The ease and convenience that a brand can be purchased from.

SEO 122

SEO Branding Shoppers Advertisers 122

Martech

DECEMBER 16, 2024

So your focus must shift to creating a broader, brand-focused marketing strategy for both engines and your audience. Use language your audience naturally searches for. Maintain consistent, on-brand language across all channels. Generative SERP elements that answer follow-up questions in Bing and Bing Deep Search.

Transform 116

Transform User-Generated SEO Communications 116

Martech

APRIL 10, 2025

In other cases, the AI might mention your brand, prompting users to search for it directly or try entering your URL. A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. For ecommerce retailers, the impact depends on how users search. Email: Business email address Sign me up!

Transform 134

Transform User-Generated Analytics Retail 134

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. A brand is the cornerstone of marketing, shaping how a business: Communicates with customers.

SEO 114

SEO Branding Entertainment Communications 114

Digital Marketer

DECEMBER 21, 2023

Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. Reddit is getting a huge visibility in Google’s organic search. Four More Reasons to Use Reddit for Digital Marketing 1. This ties into increasing brand reputation as well.

Management 95

Management Branding Social Media Marketing Place 95

Search Engine Land

SEPTEMBER 5, 2024

Brand and non-brand keywords were intermingled within the same campaigns (another strategy I really dislike). We couldn’t even compare how brand versus non-brand keywords were performing for the same campaign easily. We also separated brand and non-brand campaigns. But the company had changed. Processing.

B2C 92

B2C Retail Customer Journey Advertisers 92

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 101

Branding Customer Acquisition Advertisers Advertising 101

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. For a brand message to resonate, consistency is crucial. SUBSCRIBE See terms.

PR 110

PR SEO Branding Non-Profit 110

Search Engine Land

OCTOBER 3, 2024

Get the newsletter search marketers rely on. It’s also a prime spot to leverage information gain and provide content that’s a step beyond what’s shared in currently ranking articles – by not starting with what’s published in currently ranking articles in the first place. Business email address Sign me up! Processing.

SEO 116

SEO User-Generated Communications Place 116

Martech

FEBRUARY 4, 2025

AIs speedy remaking of marketing presents new risks and opportunities. For brands, AI is a new rival storyteller. It is beginning to wrench narrative control from brands, often drawing on incomplete, outdated or incorrect information. Its another place where you can guide consumers in their search for solutions.

User-Generated 101

User-Generated CMO SEO Branding 101

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Existing brand safety controls.

Branding 98

Branding Advertisers Advertising Place 98

Search Engine Land

JULY 16, 2024

The SEO strategy to be listed on Google search in a featured snippet “best of” list is simple: get your entity included in relevant lists curated by an expert, industry blog or even on your website. Get the daily newsletter search marketers rely on. Another is the AI Overviews results for the query “{brand} topics.”

Key Performance Indicator 81

Key Performance Indicator SEO Communications User-Generated 81

Search Engine Land

MAY 17, 2024

While we don’t know exactly who the winners will be just yet, anyone who’s been in search marketing for a while knows exactly what the winning AI will eventually look like. Get the daily newsletter search marketers rely on. There is no place like home.” – L. Build your brand. See terms. ‘If

SEO 98

SEO Branding Manufacturing Place 98

Marketing Insider Group

DECEMBER 2, 2024

Earning backlinks from reputable sources drives targeted traffic and increases brand visibility. Benefit 1: Improved Search Engine Rankings Securing high-quality backlinks has a direct impact on search engine rankings. Why It’s Beneficial: Trusted by search engines: Backlinks from respected websites boost your site’s reputation.

SEO 109

SEO Digital Marketing Branding Place 109