Scoop.it!

MARCH 14, 2024

Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 96

Product Shoppers Retail eCommerce 96

Litmus

APRIL 24, 2019

In December 2018, Gmail launched major updates to its Promotions tab , providing email marketers with more ways to make their emails visible and valuable to recipients. Need a recap on how to utilize the power of annotations in Gmail’s new Promotions tab? Use the custom image to showcase your products.

Promotion 73

Promotion Email Marketing Real Estate Branding 73

Neil Patel

SEPTEMBER 14, 2020

This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity to get incredible exposure for their products. The user-facing side is called “Google Shopping.”

Product 145

Product Shoppers Shipping Retail 145

Neil Patel

JANUARY 4, 2021

With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand.

Product 145

Product Promotion Target Market Shoppers 145

Neil Patel

APRIL 20, 2021

48 percent of consumers have used BOPUS because it offers free shipping, followed by speed (39 percent) and convenience (28 percent). How Can BOPUS Benefit Your Brand? They may want to inspect a product they’re interested in prior to purchasing it or browse for other items in your store. BOPUS Offers Free Shipping.

Shoppers 132

Shoppers Shipping Retail Branding 132

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins.

Branding 106

Branding Fashion Food User-Generated 106

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023. Are brands investing in social media communities? Customers who love your brand want to talk about it.

Branding 143

Branding Social Media Marketing User-Generated Entertainment 143

Businesses Grow

MAY 20, 2024

The California-based competitor went after the West Coast market because it also had a shipping cost advantage over my Midwest-based client. The parts were heavy and expensive to ship, so shipping to nearby customers was more profitable. Cutting the price wouldn’t matter in the near term.

Shipping 58

Shipping Non-Profit Price Marketing 58

Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. Intrigued, I clicked on the shop link, which took me to the product description within the app. TikTok made it easy for me to check out the product and add it to my cart.

Shipping 83

Shipping Logistics User-Generated Social Media Marketing 83

Ariyh

FEBRUARY 13, 2023

. 📝 Intro Say you buy from one of these two promotions: Buy a blazer and a matching tie for $60. Which of the two different promotions would make you less likely to return the first blazer you bought, and buy the other one instead? You will drastically reduce returns of your product and cut your costs. 9 vs. 6.10/9)

Product 52

Product Promotion Shipping B2C 52

Customers.ai

NOVEMBER 28, 2023

After all, these people are familiar with your brand, interested in your business, and interested in buying what you have to sell. Targeted Remarketing Campaigns Targeted remarketing campaigns are the perfect way to re-engage visitors who left but have displayed interest in your products. That’s where pre-cart strategies come in.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Hootsuite

JULY 21, 2022

These could be: Raising brand awareness. It’s a good idea to calculate your marketing ROI based on your gross profit for your product or service, not your gross revenue. This number will include everything it costs to produce your products. We sold ten products at $25 each, so our total revenue is $250.

Promotion 113

Promotion Finance Analytics User-Generated 113

Martech

NOVEMBER 15, 2023

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. A survey of U.S.

Shoppers 114

Shoppers eCommerce Shipping Retail 114

Power Digital Marketing

NOVEMBER 21, 2022

This year, brands have an opportunity to be nimble and focus on providing value to their customers in new ways with more cost-friendly alternative promotions. . Let’s snap into some merry-and-bright holiday promotion ideas (sans discounts) that you can bake into your strategy pie this season. Product bundling.

Promotion 40

Promotion Shoppers Law Shipping 40

Litmus

NOVEMBER 24, 2023

As you’ll see in some of the examples below, Green Monday promotions often focus on the last days you can shop online and receive items via standard shipping by Christmas. So, your company’s Green Monday timeline could vary slightly from other brands depending on your shipping speed and product availability.

Shipping 89

Shipping Shoppers Promotion Email Marketing 89

Hubspot Marketing

MARCH 1, 2024

You can leverage this valuable window to boost customer loyalty and retention as a brand. Angie Jones , fractional CMO and author of the e-commerce newsletter The Brand Love Brigade explains why post-purchase emails are a powerful tool for customer retention. To achieve this, you need the post-purchase email.

Shipping 96

Shipping Customer loyalty CMO Food 96

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 106

Customer Branding Fashion Promotion 106

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. One such method is an influencer promotion campaign.

Influencer Marketing 139

Influencer Marketing Branding Shoppers Retail 139

Vertical Response

MAY 3, 2024

Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer. It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers.

Price 92

Price Shipping Promotion Customer Acquisition 92

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Influencer Marketing 123

Influencer Marketing Affiliate Marketing Marketing Marketers 123

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Search Engine Land

APRIL 9, 2024

Awareness stage Top-of-the-funnel (TOFU) campaigns are focused on consumers in the awareness stage, when they haven’t yet entered the market for your product or identified a problem that needs solving. Use videos to introduce your brand and highlight key features of your products.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Shipping 111

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from social buzz. Virtual Experiences. Patrón Spirits.

Branding 91

Branding Fashion Shipping User-Generated 91

Scoop.it!

AUGUST 11, 2022

Your business probably has hundreds, or even thousands of customers who have interacted with the brand in the past. But how many of those would choose your brand, reliably , over every other competitor? Brand loyalty is incredibly valuable, but it’s also a bit nebulous. The Value of Customer Loyalty. Total value.

Branding 84

Branding Customer Customer loyalty Price 84

Hubspot Marketing

AUGUST 8, 2022

In the social media sphere, YouTube feels like a steady ship in choppy water. If you're looking for the best place to host your long-form videos — like product demos, Q&As, behind-the-scenes content, and more – YouTube may fit the bill. Start by defining your goals — such as lead generation, engagement, or brand awareness.

Video Marketing 120

Video Marketing Branding User-Generated Millennials 120

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, if you have any special internet offers, promote them through in-store advertising and handing out promotional materials.

Shipping 140

Shipping Shoppers Retail Transform 140

Campaign Monitor

MARCH 21, 2024

The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. Free shipping promotions can also be effective in motivating recipients to complete a transaction.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Calvyn Lee Blog

SEPTEMBER 22, 2022

If you’re looking to source products from China, you have likely come across 1688.com. When comparing prices on other B2B platforms, the products on 1688.com Brand owners. Brand owners are similar to wholesalers in that they offer a low minimum order quantity. com will operate a storefront with their brand name and logo.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Buffer Marketing

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. To grow, focus on doing less.

Product 82

Product User-Generated Shipping Promotion 82

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. Today, 81 percent of people use Instagram to research products and services to buy. Post User-Generated Content (UGC).

Branding 144

Branding User-Generated Price Shipping 144

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company. How could we do a better job with these familiar emails?

Shipping 126

Shipping Email Marketing CRM Product 126

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. For example, if you’re building an ecommerce shipping app, read threads to see what users like and don’t like about their current provider, features they wish existed, or what would make them switch.

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Jeff Bullas

JANUARY 17, 2023

In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty. The goal of website personalization is to improve the customer experience, helping them discover the products they’re interested in more quickly and easily. Cross-sell based on products added to cart.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Power Digital Marketing

OCTOBER 5, 2022

Amazon’s Prime Days historically have the potential to drive significant revenue growth, but as a brand, you need to be savvy to get the most out of the opportunity. Offer 20% off (or more) on products you want to clear from inventory. Let this information help guide your Prime product and deal offering. Understand Buyer Trends.

Shipping 40

Shipping Shoppers Branding Retail 40

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. That’s just a fact.

Gen Z 123

Gen Z B2C Shipping Marketing 123

Search Engine Land

APRIL 19, 2024

For example, putting your product in the first two titles (long name) and including the price as the final title is not ideal if Google decides to mix that order, even if the algorithm thinks it has a better CTR. Remember, you will know the brand and the USPs better than AI. This is very cool for creating tests at a forensic level.

Shipping 106

Shipping User-Generated Advertising Advertisers 106