Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Welcome Software

MAY 7, 2025

Gains new followers By promoting your content on different channels and platforms, you'll see that additional reach turn into a greater following too, particularly on social media, email newsletters, and video platforms like YouTube. This will do wonders to your brand identity, and not require too much of your team's time.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Martech

OCTOBER 11, 2021

” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer Love. Cipriani-Espineira was last week promoted from VP Customer Success to Chief Customer Officer at B2B scheduling software vendor Chili Piper. ” New name, new metrics.

Customer 112

Customer Real Estate Transform Succession Management 112

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. Content Management. Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Management 145

Management PR Price SEO 145

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. How improved customer experience helps brands. And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. How to choose the right customer experience strategies.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Every positive experience fosters loyalty and encourages customers to become brand advocates. This creates more opportunities for brands to create deeper customer connections and build product loyalty.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Show how the content will enhance his or her brand. Some experts are keen to build an audience on social media and promote their knowledge of a particular domain.

Content Marketing 140

Content Marketing Marketers Marketing Communications 140

Hootsuite

APRIL 29, 2025

You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. The question is, how will you manage it? And Laura Moss is an experienced Content Marketer whos worked with a variety of large and small brands. Smart move. SMM star rating: (3.5/5)

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. But paid content promotion sometimes factors into content marketing – for example, sponsored content on publications or gated content that requires a fee to access.

Content Marketing 137

Content Marketing Marketers Marketing Customer Journey 137

Customers.ai

NOVEMBER 20, 2023

People subscribe to fewer brands on email than on other channels. Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions. Ensure that pop-ups, automations, and emails align with the brand’s Black Friday and Cyber Monday promotions.

eCommerce 101

eCommerce Shoppers Promotion Partner Marketing 101

Hubspot Marketing

JANUARY 23, 2023

With customer-centricity being a top priority for marketing leaders going into 2023, it's no surprise that giving customers the best possible experience with your brand is the strategy leaders say is most effective for driving business growth. When it comes to brand loyalty, marketing leaders are conflicted.

Marketers 112

Marketers Marketing Promotion Management 112

Hootsuite

OCTOBER 12, 2021

To get started, we’ve put our people first and implemented flexible work environments and access to benefits and resources necessary to promote a culture of empathy and belonging—centered around mental health and wellness. Our founder Ryan Holmes rode the early wave of social media management back in 2008, and the rest is history.

Health 136

Health Copywriting Promotion Place 136

Rock Content

MARCH 19, 2024

Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. Using influencers and content creators in your campaigns lends authenticity to your brand. Are you looking to boost sales, strengthen brand-customer relationships, or reach new demographics? Follow them.

Key Performance Indicator 96

Key Performance Indicator Marketers Marketing Succession Management 96

Vertical Response

MAY 3, 2024

Decoding Price Strategy: The Bedrock of Business Success The world of commerce spins around the axis of pricing strategy. It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers.

Price 105

Price Shipping Promotion Customer Acquisition 105

CXL

JULY 21, 2022

Your north star metric (NSM) is the single measurement that is most indicative of your company’s long-term success. Rather than tracking several metrics across multiple teams, brands that use the north star metric model identify a single measure that indicates overall company success and encompasses all other potential measurements.

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Rock Content

MAY 11, 2023

But finding and hiring the right freelancers for your brand is only part of what it takes to get the most out of those relationships. You also need a solid understanding of how to successfully manage freelancers on a long-term basis. Promote solid time management by responding to questions and concerns promptly.

Management 97

Management Communications Succession Management Promotion 97

Marketing Insider Group

JULY 27, 2015

We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. CASE STUDIES: Salesforce’s Customer Success Stories. Since then, the brand has grown into a tech giant, expanding its end-to-end SAAS offering over the past fifteen years. Educational content: Zuora’s Academy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Sprout Social

DECEMBER 13, 2024

This year Sprout Social attended AfroTech for the first time, so we wanted to bring our audience along on our trip to showcase the importance of brand diversity in social media. For example, we shared videos of brand activations in the expo hall and venue campus. We also posted clips from the AfroTech AI Stage and other event stages.

Logistics 75

Logistics Promotion Succession Management Branding 75

Backlinko

MAY 21, 2024

And, in doing so, gives them a peek into Buffer’s brand values and compensation principles. This can build more credibility for your brand. Olipop’s website has a dedicated “Learn” section where visitors can explore the brand’s origin story, read blog posts, find ingredient details, and more. This video is quirky and hilarious.

Content Marketing 109

Content Marketing User-Generated Marketers Marketing 109

Base.ai

APRIL 18, 2022

Advocacy Manager or Advocate Marketing Manager Advocate marketing is one of the main pillars of customer marketing—and can encompass a lot of things! Advocacy managers are experienced in identifying enthusiastic customers and turning them into brand champions.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Hubspot Marketing

JUNE 13, 2024

I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. In my time working with Jane Doe, I’ve watched her tackle challenging projects, such as when our startup was bought out by a bigger brand.

Management 129

Management Education Promotion Succession Management 129

Hubspot Marketing

JULY 27, 2018

In the following sections, we’ll touch on everything you need to know to start a freelance career, from branding to clients to making and managing your money. You need to know exactly what you’re doing and how you’re branding yourself. Building a Brand. I chose a business name for a few reasons: 1) It's easier to brand.

Copywriting 144

Copywriting Price Non-Profit Management 144

OnPassive Marketing

APRIL 15, 2022

You want to gain their business and establish yourself as a “preferred” brand. The user experience will be used in this marketing campaign to promote the soap. You want to gain their business and establish yourself as a “preferred” brand. Stage 5: Decline. Sales and profits begin to decline at this point.

Product Life Cycle 54

Product Life Cycle Product Price User-Generated 54

Litmus

DECEMBER 16, 2024

Subscribers then click on which option they prefer, with up to four options Polls give the customer an avenue to express their opinion in an easy way, but they also give the email marketer an avenue to collect data, says Litmus customer success manager Ceegan Flood. This email series offers up a trivia question each week.

Retail 79

Retail Marketers Marketing Email Marketing 79

SocialPilot

JANUARY 15, 2025

You can create up to 80 social media calendars , so if you want to manage separate business lines or brands within one corporate umbrella, this plan is enough for you. However, you will miss features like approval workflows for better team collaboration, custom reports, and automated report delivery.

Price 45

Price Non-Profit Analytics Management 45

Lusha

NOVEMBER 18, 2024

This means everyone, from sales reps to marketers to customer success managers, understands why data is important and uses it to make decisions. This allows you to tailor your offers and maximize your chances of success. Step 4: Build a Data-Driven Culture Having the right technology is only part of the solution.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Litmus

DECEMBER 18, 2023

Promote “sexier” adjacent activities Email is old enough to face perennial discussions about its demise (see: the Mailchimp and London Design Museum’s tongue-in-cheek exhibit Email is Dead ) and that means that there are plenty of shiny new marketing channels to compete against. The first two, regulatory and brand compliance, are required.”

Email Marketing 117

Email Marketing Transform Health Marketers 117

Moz

AUGUST 7, 2019

However, we knew that we would acquire links naturally due to the popularity of our brand and the highly tactical nature of our content. Imagine you are the new head of marketing for a well-known startup brand. Very few brands are really taking the time to learn about the types of content their audiences would like to consume.

SEO 49

SEO Thought Leadership User-Generated Shipping 49

Hootsuite

AUGUST 6, 2021

Right now, many social media managers are struggling to master essential new marketing skills like social customer care and social commerce while also grinding through their 9 to 5. Here’s how you can make work easier for your social media managers—and add rocket fuel to their marketing efforts online. These are senior team members.

Management 141

Management Marketers Marketing Key Performance Indicator 141