Unbounce

JANUARY 6, 2025

Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Marketing funnel: This represents the overall buying journey, from initial awareness to final conversion. Content downloads : Offering ebooks, whitepapers, and other resources.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Marketing Insider Group

OCTOBER 18, 2021

Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions. Brands can capitalize on existing content by continually optimizing their best performing posts and webpages. Research has found that 81% of consumers cite brand trust as an important factor in their buying decisions.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Martech

FEBRUARY 19, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. They’re uniquely yours.

Whitepaper 121

Whitepaper Education Marketing Mix Traditional Marketing 121

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. Receive a message from a trusted brand which the viewer identifies with status. Whitepapers, stats & reports, infographics.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Whitepaper 122

Whitepaper Retail Traditional Marketing User-Generated 122

Martech

FEBRUARY 16, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. They’re uniquely yours.

Whitepaper 116

Whitepaper Education Marketing Mix Traditional Marketing 116

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Make sure your company profile is complete and robust, so users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer. When it comes to content marketing, nobody likes a parrot.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

FEBRUARY 12, 2024

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. They’re uniquely yours.

Whitepaper 103

Whitepaper Education Marketing Mix Traditional Marketing 103

Marketing Insider Group

SEPTEMBER 15, 2010

In the past, I have written about the challenges of Social Media and The Brand , the power of Integrating Social Media and Search and asked Why Do You Tweet? Social Media And Your Personal Brand. So I thought it was best to identify a clear framework for marketers to use to create successful social media strategies.

Whitepaper 86

Whitepaper Telemarketing Customer loyalty Social Media Marketing 86

Marketing Insider Group

FEBRUARY 13, 2023

Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Content Marketing 145

Content Marketing Key Performance Indicator User-Generated Whitepaper 145

Martech

MARCH 18, 2024

For instance, an in-depth, chunky whitepaper on cybersecurity can be reframed to highlight financial implications for CFOs, operational efficiencies for CTOs and compliance concerns for legal advisors. This method of breaking down and repositioning amplifies the reach and relevance of your core message comprehensively.

Whitepaper 132

Whitepaper User-Generated Traditional Marketing Market Research 132

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 104

Influencer Marketing Whitepaper User-Generated Marketers 104

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Duct Tape Marketing

AUGUST 8, 2014

Patience may be difficult in the midst of a marketing program, but if you lay out a plan and follow it consistently, you build customer confidence in your brand. Photo Credit: Map lay out a plan and follow it consistently, you build customer confidence in your brand. Photo Credit: Marketing. The logo speaks for itself.

Whitepaper 73

Whitepaper Real Estate Copywriting Shipping 73

Search Engine Land

NOVEMBER 1, 2022

For one thing, think of it as the polar opposite of traditional marketing methods, such as advertising. What is content marketing? Brands and marketers research to figure out their ideal customers’ pain points, questions, and information needs about their industry, products, or services. Content marketing.

Content Marketing 83

Content Marketing Traditional Marketing Whitepaper Real Estate 83

Martech

MARCH 2, 2022

It’s the touchpoints a buyer experiences before they are tagged and identified in any marketing stack – whether through self-identification, or traditional methods like downloading a whitepaper, form fills or cookies. It costs time, money, and resources to rumble over prospects with your competitors.

Whitepaper 116

Whitepaper Customer Journey Traditional Marketing Education 116

Pam Didner

JULY 15, 2022

Remember to: Help them understand how their expertise can impact marketing outreach. Get their managers to commit to supporting marketing. Provide social media training to SMEs, encouraging them to be the influencers or brand ambassadors of their fields. Leverage your SMEs as part of your content marketing efforts!

Content Marketing 87

Content Marketing Whitepaper Manufacturing Marketers 87

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. Ready to take your CPA marketing to the next level?

SEO 145

SEO Marketers Marketing Whitepaper 145

Hubspot Marketing

JULY 10, 2018

Sometimes competitors even bid for keywords against your own brand -- like this example, where Netsuite ranks higher for "Intuit Accounting". As part of content marketing, blogging has its advantages. Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

FEBRUARY 2, 2021

You can start by setting strong marketing goals that are specific, measurable, attainable, relevant, and timely (SMART). Build brand recognition? Content marketing (CM) is a channel every marketing team should use to build a robust online presence and authority. 91% of B2B marketers use content marketing.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Today, we’re diving into how to get better content marketing results for your business.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Hubspot Marketing

AUGUST 7, 2018

You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. SMBs that use content marketing get 126% more leads than those that don’t. Set Your Content Goals. Syndication.

Whitepaper 145

Whitepaper User-Generated Promotion eBook 145

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Duct Tape Marketing

SEPTEMBER 5, 2014

First, a couple of quick definitions: Social selling is about building your personal and business brand through social media. Content marketing is the use of educational and even entertaining content in marketing. Traditional Sales and Marketing No Longer Cut It. Content quality and quantity is key.

Content Marketing 77

Content Marketing Whitepaper Marketers Marketing 77

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. They’re dependable, and they’re able to match your brand voice.

Content Marketing 139

Content Marketing Finance Marketers Marketing 139

Duct Tape Marketing

OCTOBER 3, 2013

As this graph showcases, in the beginning, brands focused on growing their social audience as a means of reaching out to more people with traditional marketing messages on nontraditional platforms. Principle 2: Leverage paid advertising to align your brand with an experience. Link to case study: [link] —.

Whitepaper 70

Whitepaper User-Generated Promotion Advertising 70

Adobe Experience Cloud Blog

SEPTEMBER 9, 2010

What is the role of traditional, or what you call “instigation” media? Content marketing and social media , though critical in helping brands become more “findable,” “shoppable” and trustworthy, cannot entirely replace traditional marketing.

Customer 83

Customer Whitepaper Shoppers Marketers 83

Hubspot Marketing

NOVEMBER 30, 2022

At this stage, digital marketing is vital for your business and brand awareness. It seems like every other brand has a website, and if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Duct Tape Marketing

AUGUST 23, 2023

His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth. Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change.

Energy 64

Energy Whitepaper Health Transform 64

Rock Content

JANUARY 28, 2019

If you have several high-level pieces that can be repurposed into different formats , such as a whitepaper, a presentation deck, or even a webinar, you are in a great place to begin. Marketing duties at this point might include hosting a webinar, sending targeted email blasts, or even creating a direct mail piece.

Direct Mail 49

Direct Mail Whitepaper Fashion Traditional Marketing 49

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). This personalized approach fosters trust and loyalty, turning your customers into enthusiastic advocates for your brand. This goes beyond just selling your products or services.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Sachs Marketing Group

AUGUST 12, 2023

This is important because traditional marketing methods might not be enough to reach the modern, web-savvy consumer. Fortunately, there are digital marketing strategies you can use to increase your visibility, connect with potential customers, and grow your business online. They are often used as lead magnets in B2B marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Tiecas

JUNE 17, 2024

Why ABM is a Game-Changer for Manufacturers Relying solely on traditional marketing methods can be inefficient and ineffective for manufacturers. These approaches often lead to: Wasted Resources: Marketing efforts are spread too thin, targeting a broad audience instead of focusing on high-value accounts.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52