Aspiration Marketing

AUGUST 13, 2024

In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.

Transform 263

Transform Marketing Marketers Branding 263

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. Brand Strategy Your brand is more than just a logo or tagline – it’s the perception people have of your business.

Transform 84

Transform Marketing Marketers Marketing Strategy 84

Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. She says, "We hope it performs well, but really our goal is to create influence and to change how people think and act and for our brand to grow when they do." Nobody can clone your people." Take that , AI!)

Transform 120

Transform Marketing Marketers Entertainment 120

SMEI

MARCH 5, 2025

Actionable Steps: Collaborate with local firms to co-brand or manufacture products locally. In Brazil, he secured a licensing agreement that allowed a local manufacturer to produce Titans equipment under its brand, bypassing tariffs entirely. The Payoff Within two years, Titan Machinery had transformed its international sales strategy.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones. Your employees are some of your most valuable brand ambassadors.

Influencer Marketing 230

Influencer Marketing Thought Leadership B2C Transform 230

Hubspot Marketing

DECEMBER 12, 2024

The best marketers and the best brands are the ones telling the best stories. However, I believe most brands are telling the wrong story And it's costing them millions. Understanding these roles is a game-changer for anyone looking to build a personal brand that actually connects with people. Whose story are you telling?

Branding 113

Branding Transform Customer Product 113

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. There’s a big difference between a customer who buys from you again (a repeat customer) and one who actively chooses your brand over all others because of an emotional connection (a loyal customer). These customers have their favorite brand top of mind.

Customer 138

Customer Branding Customer loyalty Transform 138

Martech

JULY 24, 2025

Off-brand messaging or inconsistent tone. When your tools, processes and contributors are aligned, you can create high-quality content that’s on brand, on time and easier to scale. Include the following: Voice and tone guidelines: Show how your brand communicates with real examples. Content ops turn strategy into action.

Transform 64

Transform Thought Leadership Logistics Management 64

Martech

AUGUST 12, 2024

Here’s a preview of what you’ll learn and how it can transform your business strategies. This session will explore many of the questions from our survey, focusing on digital purchase behavior, the impact of marketplaces, and the growing importance of brand websites. We gathered responses from 1,500 consumers across the U.K.

Branding 122

Branding Transform Communications Advertising 122

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. The integration transforms recreation-type customers into HubSpot contacts and establishes custom household objects to maintain family relationships.

Transform 59

Transform Communications Customer Journey Health 59

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. Brand alignment. Consistency. Navigation.

Transform 139

Transform Copywriting User-Generated Marketing 139

Martech

NOVEMBER 18, 2024

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. How it works: Brands input product info or assets, or import them from a URL. Dig deeper: How TikTok is transforming brand advertising Why we care. Bigger picture. What’s next. Processing.

Transform 128

Transform Global Marketing Marketing Marketers 128

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. The implementation of interconnected shopping experiences has transformed customer expectations they want more personalized experiences, diverse delivery options, and simple returns, said Babcock.

Retail 122

Retail Transform Advertisers Advertising 122

Hubspot Marketing

SEPTEMBER 24, 2024

Not brands. Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? That’s why the internet and smartphones were so transformative — they addressed fundamental needs like information access and human connection. That means fewer visitors still.

Transform 116

Transform Customer Journey User-Generated Customer 116

Martech

OCTOBER 21, 2024

Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. Brand and design : Identity creators building your visual vibe. And when the lights go out? It doesn’t have to be this way. Social media : The play-by-play commentators.

Transform 119

Transform PR Event Marketing Target Market 119

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

Transform 114

Transform User-Generated B2C Management 114

Martech

DECEMBER 16, 2024

Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Transform 124

Transform Marketing Marketers Customer loyalty 124

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products.

Gen Z 108

Gen Z Transform Health Entertainment 108

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 109

Branding Transform Food Education 109

Martech

JANUARY 14, 2025

The “brand awareness” campaigns with no connection to revenue? Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). That annual trade show that eats 20% of your budget but generates zero pipeline?

Transform 128

Transform CMO Marketing Marketers 128

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. Tip : Dive into interest-based communities that align with your brand values and actively contribute to conversations.

Transform 149

Transform Marketing Marketers Promotion 149

Hubspot Marketing

APRIL 21, 2025

How LinkedIn Transformed Our Business I noticed that despite having over a billion users, only 1% actively post on LinkedIn. By consistently showing up there, I not only built influence but created one of the most engaged personal brands on the platform. Transform your LinkedIn into a hub for your ecosystem. Heres how I did it.

Transform 107

Transform Branding Place Marketing Strategy 107

Martech

SEPTEMBER 6, 2024

Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers. Remember, it’s OK to start with small pilot projects, but always keep an eye on the bigger picture and how AI can transform your entire marketing approach.

Transform 131

Transform Education Market Trends Communications 131

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Hyper-personalization and automation: Marketing leaders hailed AIs ability to revolutionize how brands interact with consumers, creating bespoke experiences at scale. Their idea?

Transform 126

Transform User-Generated Marketing Marketers 126

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 79

Branding Transform User-Generated Outbound Marketing 79

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 109

Branding Tentpole Entertainment Transform 109

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. In seconds, AI does that for you.

SEO 123

SEO Transform User-Generated Health 123

Martech

JANUARY 6, 2025

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. Brands may resist the lack of control over brand safety and guidelines, especially in industries with significant regulatory or legal restrictions on marketing. Email: Business email address Sign me up!

Transform 117

Transform Analytics Product Management 117

Marketing Insider Group

JANUARY 28, 2025

Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience. Whether through consistent use of colors, logos, or typography, these visuals make your ads instantly recognizable and match your brand’s identity. You have to figure out how to stand out.

Branding 94

Branding Transform Analytics Communications 94