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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Transform 127
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Digital transformation begins when tradition meets innovation

Martech

Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that’s already formed strong brand affiliations. Digital transformation has a profound impact on talent acquisition and retention across generations.

Transform 114
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How AI can drive modern marketing transformation

SmartBrief - Marketing

OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. The effectiveness of these advertising campaigns has often been measured using broad metrics like estimated impressions and brand recall studies. Education and training.

Transform 126
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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

Transform 117
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Register today!

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Transforming agile marketing with generative AI

Martech

What about competitive advantage and brand perception? The post Transforming agile marketing with generative AI appeared first on MarTech. What if it is three times more targeted to the most important personas? Will this impact revenue? Will it help salespeople close more deals? Does one plus one equal three? Processing.

Transform 140
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AI transformation: 2025 predictions

Martech

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality. Processing.

Transform 112
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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy.