Trade Press Services Newsletter

MAY 1, 2025

Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

User-Generated 204

User-Generated Analytics SEO Promotion 204

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Sound familiar?

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech. Processing.

Branding 119

Branding User-Generated Place Product 119

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. The same report found consumers want brands to prioritize audience interaction and original content. That’s when it caught fire.”

Branding 109

Branding Transform Food Education 109

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Disruption : The flood of AI-generated content will overwhelm both users and algorithms. Disruption one! Disruption two!

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Branding 108

Branding Tentpole Entertainment Transform 108

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram excels in visual content and influencer marketing, providing numerous creative formats and strong e-commerce features, making it essential for brands targeting younger demographics. This makes it a vital tool for brand engagement and growth.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

Transform 131

Transform User-Generated SEO Law 131

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding 100

Branding Finance Fashion Health 100

Hubspot Marketing

SEPTEMBER 9, 2024

However, the specifics can differ dramatically based on age and generation. Let’s break down some of each generation’s most prominent content consumption habits based on data and how to shape your strategy with them in mind. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Hubspot Marketing

JUNE 26, 2025

Generation Effect — Gut Foundation There's a straightforward way to get someone to notice your ad: Remove a letter. In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. For example: H_BC, Goo_e, Li_erpool FC, N_dge.

Non-Profit 108

Non-Profit Branding Health Price 108

Martech

AUGUST 22, 2024

Content marketing Most marketers start off using generative AI to help produce content in the form of blogs, emails, social media posts and other copywriting. There’s nothing wrong with using generative AI to create marketing copy. But remember, generative AI predicts an answer based on what has already been written about a subject.

Transform 139

Transform Copywriting User-Generated Marketing 139

Customers.ai

NOVEMBER 14, 2024

Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. We’ve gathered insights from 101 top-performing DTC brands and broken down their winning formulas into three simple strategies. So let’s dive in and see how these brands are making Meta ads work in their favor.

Branding 79

Branding Transform User-Generated Outbound Marketing 79

Buffer Marketing

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Then, it helps you craft posts about that content in your brand voice. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

Price 122

Price Thought Leadership Transform User-Generated 122

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Williams (Parallel Path) Why does this matter now more than ever?

Health 115

Health Millennials Transform Retail 115

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Hubspot Marketing

AUGUST 13, 2024

As a user, I‘m fascinated by AI-search results. Focus on user intent : Tailor your content to address specific user needs, which can improve your chances of being recommended as an answer in LLM-generated search results. AI -powered search will decrease CTR on search engines — so you'll need to appear in LLMs.

SEO 123

SEO Transform User-Generated Health 123

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. While users found many “ errors ,” Google pulled back on the frequency of its appearance, though not to zero. As always, answer questions with helpful content.

PR 88

PR User-Generated SEO New Technology 88

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. User intent matching. Semantic SEO. Technical SEO.

SEO 114

SEO Logistics User-Generated Finance 114

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. The reason for the similarity between Dreamforce and Inbound is the similarities between the various generative AI models. Here’s an example: I mostly use AI to generate summaries of articles to post on LinkedIn. Yes, they can do that.

User-Generated 131

User-Generated Price Marketing Marketers 131

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform 117

Transform User-Generated SEO Communications 117

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? User experience: Both prioritize creating content that is engaging, easy to find and navigate.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Sprout Social

SEPTEMBER 26, 2024

If these users like your content enough, they may want to check out your profile and even follow you. Boost credibility To the average Instagram user, a post that has tons of engagement means other people are enjoying it. As such, good engagement serves as social proof and reflects positively on your brand authenticity.

User-Generated 120

User-Generated Food Analytics Promotion 120

Hootsuite

APRIL 2, 2025

And effective brand storytelling is the secret to success on social media and beyond. Before checking in to the hospitality industry (pun very much intended), Reynolds worked for other global brands, including Disney and Toyota. And for every brand hes worked with, storytelling has been an important marketing strategy.

Branding 68

Branding User-Generated Food Transform 68

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. Source SEO increases your brand visibility. If you do your research and strategically create content for SEO, you will undoubtedly increase brand visibility. The primary purpose of marketing is sales.

SEO 135

SEO Gen Z Finance User-Generated 135

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

SocialPilot

OCTOBER 20, 2024

After creating thousands of posts and generating 170K followers on Instagram, I understood that virality isn’t about luck or hopping on the latest trends; it is about understanding how the Instagram algorithm works , how your audience behaves, and crafting relatable content that strikes the right chord on both fronts.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Backlinko

OCTOBER 23, 2024

Navigate to Reports > User Attributes > Demographic details. As long as your content is high quality and addresses user intent.) Ebooks: Good for lead generation and comprehensive guides. Social media posts : Ideal for engagement and brand awareness. And your site protects user privacy.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketing 117

Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. Processing.

Law 114

Law Transform Retail Manufacturing 114

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Use them if they’re associated with your brand.

User-Generated 120

User-Generated Food Management Price 120

Buffer Marketing

AUGUST 7, 2024

Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Backlinko

DECEMBER 6, 2024

It starts when they discover your brand and tracks through as they become a loyal customer. He generates most of his websites traffic with SEO and YouTube content. Ultimately, the key is to inspire curiosity and make people remember your brand. At the MoFu stage, you want to convince them that your brand is the best choice.

Customer Journey 92

Customer Journey User-Generated Marketing Marketers 92

Hubspot Marketing

JULY 29, 2024

With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! After a quick Google search, I found 5 AI logo generators, and I tried them all to see which one is the best and whether I would recommend using AI logo generators at all.

User-Generated 117

User-Generated Price Branding Customer 117

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. Regretting the purchase later.

Customer 117

Customer Transform Shoppers eCommerce 117

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. The tool generated 1.2 Up to 72% of U.S.

Transform 114

Transform User-Generated B2C Management 114