Martech

NOVEMBER 11, 2024

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. This phase includes conducting thorough customer and market research, segmenting your audience based on behavior and preferences and effectively aligning your budget and resources.

Market Research 119

Market Research Promotion Customer Marketing 119

Trade Press Services Newsletter

AUGUST 1, 2024

No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace. Moreover, buyers are nearly twice as likely to recommend a business they trust to colleagues (85 percent) versus one they don’t (48 percent). Once trust is lost, it’s likely gone forever.

Whitepaper 189

Whitepaper Branding Thought Leadership Marketers 189

Martech

SEPTEMBER 17, 2024

Here’s how this data can improve campaign planning, resource management, real-time optimization and post-campaign analysis. Resource optimization No one deliberately sets out to waste resources, but it can happen when organizations don’t regularly review data points. Regularly review KPI performance.

Management 119

Management Key Performance Indicator Copywriting Marketing 119

Martech

AUGUST 2, 2024

While businesses are unlikely to have such an ambitious goal, layered thinking still applies to marketing’s job. Commerce’s role to is resource the other layers — above and below. Changes here are far-reaching and will drive businesses in significant new directions. The key is to assess what change tempo is for each initiative.

Transform 117

Transform Marketing Plan Fashion Health 117

Vertical Response

JULY 29, 2024

Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Clear goals help prioritize tasks and allocate resources, ensuring every team member knows their target. Simplicity is often key in campaign concepts.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Martech

JANUARY 14, 2025

When you show that your “smaller” budget delivered three times more qualified opportunities than last year’s bigger spend, the CFO suddenly gets interested in giving you more resources to scale. While others mourn lost resources, you have a chance to reinvent how marketing drives business value. Tight budgets?

Transform 128

Transform CMO Marketing Marketers 128

Martech

OCTOBER 14, 2024

Budget and resource allocation: Develop a clear understanding of your marketing budget and allocate resources effectively. Email: Business email address Sign me up! This may involve adopting project management methodologies that facilitate better communication and task management. Processing.

Key Performance Indicator 116

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 116

Martech

NOVEMBER 11, 2024

Each role is key in engaging customers, boosting conversions and supporting broader business goals. By tracking performance metrics, conducting A/B tests and providing insights, they help refine campaigns to meet evolving business objectives, ultimately ensuring that each marketing dollar works harder. Processing.

CRM 116

CRM Customer Journey Customer loyalty Management 116

Martech

AUGUST 14, 2024

Anjorin also recommended email marketers use Postmaster Tools and Sender Guidelines as resources for Gmail-specific actions. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Review engagement metrics daily Email marketers are already in the habit of looking beyond simple open rates.

Email Marketing 124

Email Marketing Marketing Marketers CMO 124

Martech

OCTOBER 22, 2024

Geographical location If your business focuses on a specific geographic region or offers country-specific offerings, prioritize leads from those areas. Revenue Many businesses filter their prospects by revenue size to ensure leads have the financial capacity to make a purchase. Negative scoring can help with that. Processing.

Communications 124

Communications CRM Target Market Price 124

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? where a similar Google query might be ransomware attack protection for businesses). This includes conversational headings like The best software to protect businesses from ransomware attacks.

SEO 114

SEO Logistics User-Generated Finance 114

Martech

NOVEMBER 7, 2024

The result is supposed to be a finely tuned list of accounts, giving sales and marketing teams clarity on where to focus their time and resources. Given the complexity of these platforms, many companies underestimate the time and resources required to get them up and running effectively. Email: Business email address Sign me up!

Transform 131

Transform CRM Analytics Management 131

Marketing Insider Group

JANUARY 6, 2025

Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Addressing topics relevant to your audiences challenges positions your business as a resource they trust. Writing that educates while showcasing expertise builds credibility.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

OCTOBER 24, 2024

Given the rapidly changing martech landscape, some of these tools may even go out of business in the near future.) Saving money One of the most significant ways genAI impacts martech is by reducing the time and resources required for repetitive tasks. Optimizing internal processes results in substantial cost savings for businesses.

Copywriting 128

Copywriting Transform User-Generated PR 128

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success. As a former social media team of one, I wholeheartedly agree that lack of time and resources are blockers for content creation.

Social Media Marketing 108

Social Media Marketing Gen Z Marketing Marketers 108

Martech

JANUARY 6, 2025

Skill gaps or resource allocation : Organizations often lack the in-house expertise needed to deploy and manage AI effectively. Create feedback loops where models and algorithms continuously learn about what drives your business. Start small, scale iteratively Pilot AI initiatives in low-risk areas where resource alignment exists.

Transform 117

Transform Analytics Product Management 117

Martech

AUGUST 26, 2024

It helps you focus your resources on the most promising accounts, improving efficiency and effectiveness. BI (business intelligence) tool: A BI tool allows you to analyze and visualize marketing data, providing actionable insights for decision-making. Business intelligence (BI) tool: Example: Tableau or Power BI. Processing.

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

Buffer Marketing

AUGUST 7, 2024

My version of this for work is the Creator Science podcast, the Passionfruit newsletter, and the Business Insider “Creator Economy” tag. Participate in industry events Well-attended industry conferences (online or offline) where influencers might speak or participate can be a great resource for discovery.

Influencer Marketing 112

Influencer Marketing Fashion User-Generated Analytics 112

Martech

DECEMBER 16, 2024

Rethinking how success is measured ensures your resources are focused on the areas that drive meaningful results. Use these insights to refine your marketing mix and allocate resources effectively. Email: Business email address Sign me up! Which of these priorities will you tackle first? Processing.

Transform 124

Transform Marketing Marketers Customer loyalty 124

Hubspot Marketing

JANUARY 17, 2025

With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. Email marketing seemed like a natural starting point for us.

Transform 128

Transform CMO Influencer Marketing Education 128

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. But what exactly does it do?

Management 124

Management CRM Analytics Marketing 124

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Yup, these influencers and brand ambassadors have been under your nose all along. The results?

PR 114

PR Gen Z Thought Leadership Communications 114

Martech

NOVEMBER 25, 2024

These are the tools and resources that enhance every marketing professional’s capabilities, whether they’re brainstorming at home or presenting in the boardroom. You could also include access to learning resources that align with their career goals. Remember that each employee doesn’t have to receive the same gift!

Transform 119

Transform Marketing Marketers Product 119

Martech

JULY 12, 2024

By embracing Accelerate, advertisers can potentially improve their LinkedIn campaign performance while reducing time and resource investment, making it a tool worth exploring for B2B marketers. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. Why we care.

Advertisers 116

Advertisers Advertising Product Marketing 116

Search Engine Land

SEPTEMBER 10, 2024

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses. Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Processing.

SEO 94

SEO Transform Customer Search Marketers 94

Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  Day 20 Share a time a pivot worked (or didn't) for your business or career. Day 22 Share some data.

Branding 127

Branding B2C Management Product 127

Vertical Response

JANUARY 4, 2025

Are you a small business owner looking for ways to boost holiday sales and grow your email subscriber list? Introduction: The Importance of a Robust Email Marketing Strategy In todays crowded online marketplace, small businesses often struggle to stand outespecially during the busy holiday season. Make it simple and compelling.

Email Marketing 96

Email Marketing Transform Shipping Promotion 96

Hubspot Marketing

JANUARY 8, 2025

A social media budget (or social media marketing budget) is a dedicated amount of money that a business reserves for social media marketing activities like content creation and campaign analysis. I think I can speak for all marketers when I say were not in the business of throwing away money. Set realistic spending milestones.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. You’ll need to consider your business goals and where your target audience spends their time when selecting the right platforms to focus on.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Hubspot Marketing

JULY 23, 2024

By limiting the amount available, KFC made the chips seem like a scarce resource. We’re wired to prefer scarce resources over abundant resources. It said, " Ditch boring business podcasts. Bored of boring business podcasts? KFC restricted the amount customers could buy. So, why did it drive sales? Try Nudge."

Promotion 136

Promotion Advertisers User-Generated Advertising 136

Scoop.it!

JULY 18, 2024

Benefits of using content segmentation Here’s how segmenting your audience and content can drive business success. Optimizes resource allocation The more you know about your customers — such as their preferred content types, devices, channels, interests, etc — the more resources that you can dedicate towards these areas.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Hubspot Marketing

DECEMBER 30, 2024

You can spend your time optimizing what works and improving what doesnt if it makes sense to assign resources there. Otherwise, youre more likely to waste time and resources monitoring the wrong content. Further, I also suggest aligning your content goals with broader business objectives. Long story short?

eCommerce 124

eCommerce SEO User-Generated Key Performance Indicator 124

Sprout Social

SEPTEMBER 23, 2024

Yet, if we move too fast , we risk creating silos, running afoul of legal and ethical challenges, complicating our tech stack and failing to reach our business goals. It’s estimated that incorporating AI could increase corporate business profits by up to $4.4 Check out our toolkit of AI resources for social media teams.

Transform 84

Transform Marketing Marketers Energy 84

Hubspot Marketing

SEPTEMBER 20, 2024

And people who speak other languages still need tools and support to grow their businesses. I am constantly reminding my clients that business is about belonging. With a baseline funnel in place, you can start to expand outward to create more content and resources that help your desired audience convert.

Customer 139

Customer Global Marketing Customer Journey Energy 139

Customers.ai

DECEMBER 4, 2024

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. By combining helpful resources with persistent opt-in opportunities, Canva keeps their audience engaged and growing. Can email list growth hacks work for small businesses?

CRM 87

CRM Real Estate Non-Profit eCommerce 87