Trade Press Services Newsletter

JULY 11, 2024

The path to becoming a top B2B influencer requires effort, but the personal brand awareness and career growth you can achieve make the hard work well worth it. To maximize your influence in your marketplace, start by posting on social media, blogging, seeking speaking engagements, and, of course, networking.

Influencer Marketing

Buffer Marketing

JULY 11, 2024

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Day 11 Discuss a risk you've taken in your career or business and how it has paid off or taught you a valuable lesson. Day 20 Share a time a pivot worked (or didn't) for your business or career.

Branding

The Marketing Operations Leader

DECEMBER 23, 2024

If you’re ready to level up your marketing ops career, this is for you. It’s a career accelerator. The live workshop unlike any other is here 👋 Hey, it’s Darrell. I’ll take you inside the exact frameworks and playbooks I’ve used to build and lead high-performing ops teams.

New Markets

Hubspot Marketing

DECEMBER 10, 2024

Heres what Urquilla said: "My client, a career clarity coach, had been consistently posting weekly blogs, working with a copywriter, and even hired web designers to revamp her website and create new landing pages. We adjusted her keyword strategy to focus on terms like career clarity coach and career clarity.

SEO

Martech

AUGUST 13, 2024

I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. In my career, I have mastered the art of crafting compelling narratives, building brands and driving sales in an era dominated by mass media. His career has been marked by innovation and resilience.

Transform

Hubspot Marketing

MARCH 26, 2025

In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. Closed mouths dont get fed, says Robinson.

Gen Z

Martech

NOVEMBER 25, 2024

You could also include access to learning resources that align with their career goals. For instance, pair a technical gift with a handwritten note mentioning how much you’ve appreciated their work on a certain project and hope this enhances their experience. Remember that each employee doesn’t have to receive the same gift!

Transform

Martech

DECEMBER 6, 2024

It is interesting to compare what it is like to report to career-long marketers, former programmers and enterprise architects. These dynamics are part of what makes martech such an interesting career path. Thus, where a martech practitioner sits on an org chart may have less influence on their role than in the past. Processing.

Place

Hubspot Marketing

OCTOBER 22, 2024

The biggest challenge in my career has been selling marketing. Early in my career, I didn't understand the delta between what I understood about marketing, and what founders or other teams knew about marketing ," Kramer says. Not speaking from experience or anything.) To sell marketing to execs, compare it to the product team.

eBook

Set Up

DECEMBER 17, 2024

Embrace Diverse Experiences Dan Csont , CMO of Corpay, emphasizes the importance of building a varied career foundation. Early in your career, its less about titles and more about gaining a breadth of experiences. This diversity enables marketers to approach challenges with a multifaceted perspective.

CMO

Hubspot Marketing

OCTOBER 25, 2024

Your marketing career “doesn't have to always be moving up. Of course, millennials don’t need Banikarim to tell them that it’s okay to have a non-linear career. “But I was always looking for purpose in the job.” Like millennials, she’s “looking for impact.” You can move sideways. You can move off, you can move in.”

Millennials

The Marketing Operations Leader

JANUARY 14, 2025

Join My Premium Workshop to Level Up Your Marketing Ops Career I’ve partnered with Mike Rizzo and the team at Marketing Ops Community to bring you a live workshop that’s unlike anything out there. Add up your total score to see where your organization stands.

Marketing

Hubspot Marketing

OCTOBER 31, 2024

As a result, influencers who are willing to collaborate with brands are often either early in their careers or less established. Many prefer to build their own platforms rather than fully commit to a brand, especially if they have the skills to grow their own channels. To bridge this gap, offering the right incentives is crucial.

Logistics

Hubspot Marketing

JUNE 30, 2025

Some of the most effective marketing I’ve ever done — from the early days of my career to my time at Drift — came from moments when there was no budget at all. Early in my career, I read and devoured everything about social media marketing, digital marketing, and online marketing. Hey, let’s feature this person in the next article.”

CMO

Martech

MAY 15, 2025

After leading large-scale digital transformations and as a career coach, I’ve learned that the hardest challenge with transformation isn’t the technology it’s the people. Some people will see this as a threat to their job, identity or career path, making everything much more difficult.

Transform

Jeff Bullas

AUGUST 1, 2025

For professionals over 40, the fear is sharper: Careers built over decades suddenly feel shaky; skills that were once rare are now “free” in an app. And adoption rates tell the story: Only 15% of mid‑career professionals actively use AI at work , compared to nearly double for Gen Z. A Pew Research study found that 52% of U.S.

Gen Z

Buffer Marketing

AUGUST 6, 2024

Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. but there are so many tools available today to make the process more accessible.

Thought Leadership

Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. AI proficiency is the career differentiator you cant ignore As AI agents and tools rapidly evolve, marketers who develop fluency now will drive innovation and unlock new career opportunities.

Transform

Hubspot Marketing

OCTOBER 1, 2024

Now how do I make a career out of reading rom-coms and drinking frozen margs? But when you care about what you’re selling, Hawkins says, your customers can feel it. Lean into the stories or values that matter most to you, and you'll find yourself connecting more deeply with your audience. Your customer is the hero.

Customer

The Marketing Operations Leader

APRIL 15, 2025

In this edition: The 7 Must-Have Reports for the ABM Leader What to Do If You’re Feeling Stuck or Lost in Your Ops Career POLL: What Was Your First Responsibility When You Started in Marketing Ops? What to Do If You’re Feeling Stuck or Lost in Your Ops Career Most of us have been there. You're not learning.

Customer Acquisition

Sprout Social

JUNE 18, 2025

Gen Xers are also strong advocates for work-life balance, even as they reach the peak of their careers. While some Gen Xers are nearing retirement, others are extending their careers and continuing to work into their 60s and 70s. As a result, they’ll remain a major force in business and political leadership for the next decade or more.

User-Generated

Martech

JULY 19, 2024

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. It’s about proactive patience. We take action, knowing that worthwhile things often take time to develop and reach their full potential.

Transform

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs.

User-Generated

Hubspot Marketing

DECEMBER 12, 2024

Example : Instead of saying, Im an award-winning career coach, try, I know how exhausting it is to send out job applications and hear crickets. Start by letting your audience know you get it you understand their challenges and what theyre up against. Speak their language and show youre here to help.

Branding

Hubspot Marketing

JULY 12, 2024

For instance, as an AI resume builder and career tool for job seekers, it made sense for Teal to build publicly on LinkedIn, a social channel built for professionals, and cover career-related questions on the blog before expanding to other channels.”

Management

Hubspot Marketing

APRIL 21, 2025

This approach wasn't just marginally successful it transformed my career and business trajectory completely. So, instead of treating LinkedIn as a digital CV or occasional broadcasting channel, I made it the center of my business development strategy. When we launched Butterfly Effect, we werent starting from zero we had some investment.

Transform

Hubspot Marketing

MAY 6, 2025

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. I want to be seen as an expert in AI, personal branding, and Gen Z career content. With rounds of iteration, that plan transformed my career. It gave me autonomy over my career again. Thats my story.

Gen Z

Hubspot Marketing

DECEMBER 16, 2024

Ive dabbled in email marketing quite a bit throughout my career. As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign.

Marketing Strategy

Buffer Marketing

SEPTEMBER 11, 2024

They’re not there for entertainment — they’ve logged on to level up their careers.  I find that LinkedIn is great for connecting with people at remote companies, helping people who are or who want to be on the same career journey as me,” she adds. How can you help your audience learn and grow?

Entertainment

Martech

FEBRUARY 7, 2025

A varied martech career I never explicitly planned to have a varied career as a martech practitioner, but that’s how life turned out. My career has taken me to companies in higher education, B2B SaaS and hospitality. This can uncover valuable insights even if the ultimate decision is to adopt the practice or trend.

Non-Profit

Hubspot Marketing

SEPTEMBER 9, 2024

economy during their working careers.” As Investopedia explains , they generally remain “economically and politically influential because of their large numbers and the relative prosperity of the U.S. So, their content consumption habits are worth noting. Television Baby boomers dramatically prefer TV to other content mediums.

Gen Z

Orbit Media Studios

JANUARY 8, 2025

Great Places to Work award goes on your careers page. For example, a quote about a specific transformational employee interaction could signal customer satisfaction on your home page, but it could also provide evidence for your career page, corroborating claims about the impact your team members have on their community.”

Copywriting

Hubspot Marketing

OCTOBER 22, 2024

I’m sure every marketer agrees that traditional reporting methods are complex and time-consuming.

Analytics

Martech

OCTOBER 24, 2024

The modern grind: Balancing family, career and well-being I am sharing this because I know I’m not alone. By your early 30s, you’re often married with young children and in the period of your career where you may have settled into a job or profession. You’re grinding away and focused on making a name for yourself.

Management

Hubspot Marketing

MAY 7, 2025

Before I even wrote for HubSpot, I personally turned to the Marketing Blog throughout my career when I wanted to learn about a new social media topic. Link in Bio From social media consultant Rachel Karten, I recommend Link in Bio for anyone who works in social media or is interested in it as a career.

Social Media Marketing

Hubspot Marketing

JUNE 2, 2025

This one comes from my (short-lived) teaching career: People learn differently. It makes your content memorable in a way that purely informational content can't match. Show up consistently across multiple channels. Some prefer reading. Some prefer listening. Some need to see it. Marketing is no different.

Branding