Businesses Grow

AUGUST 22, 2022

With this development in artificial intelligence, the career path of many graphic designers is imperiled and probably dead. This AI encroachment is happening in every category — writing, video, even podcasting. And if you are content creator, THAT is the scary part. Another photograph. The dam has broken open. Learn more here.

Branding 144

Branding Food Education Digital Marketing 144

Set Up

OCTOBER 3, 2023

The latest in our industry blog interview series is a look at the Higher Education industry landscape. This particular topic interested us because Higher Education is loaded with changes - political, technological, and more. What innovative changes are happening in the Higher Education space?

Education 59

Education Advertising Advertisers Promotion 59

Hubspot Marketing

JUNE 7, 2023

It suits anyone who’s switching careers and individuals who have employment gaps. By highlighting your career growth and progression, you get an edge when transitioning between jobs in the same field. Chronological resumes make career gaps obvious. Career gaps on your resume aren’t a deal breaker. Functional resume.

Copywriting 95

Copywriting Health Education Communications 95

Pam Didner

SEPTEMBER 8, 2021

To accelerate your career path, you have to be very strategic and intentional, but at the same time, it also depends on luck and timing. Boom, you just turbocharged your career! Dissect marketing into seven categories. Here is the slide: Create a checklist in each category. It’s complimentary!

Marketing 121

Marketing Marketers CMO Marketing Plan 121

Sprout Social

MARCH 15, 2024

And YouTubers have consistently built full-blown brands, media careers and product lines. Lily Singh Lilly Singh is a shining example of how to go from being a YouTube influencer to launching a legit media career and personal brand. This includes long-form educational videos, recipes and product reviews.

Transform 106

Transform Influencer Marketing Education Entertainment 106

Rock Content

JULY 10, 2023

Mimic the Content Categories You Cover on Your Blog Test the content categories you cover on your blog. Campus.edu offers the following content categories on its blog: Business, community college, faculty, financial aid, press releases, and student life. Let’s take a look at Campus.edu’s blog page, for example.

Affiliate Marketing 72

Affiliate Marketing User-Generated Digital Marketing SEO 72

Search Engine Land

MAY 15, 2023

Only two industries (Beauty and Personal Care, Education and Instruction) avoided a decrease in conversion rate from search ads. Industries with the highest CPLs: Career and Employment: $132.95 As always, in PPC, you want to always strive to be better than average. Conversion rate: 7.04%. Arts & Entertainment was down 36.2%

Real Estate 100

Real Estate Fashion Entertainment Advertising 100

OnPassive Marketing

OCTOBER 3, 2022

The finest brand builders are innovative, narrowly focused, and consistent, even though you can move around and make educated guesses about the most successful strategy. What do I want to do after I finish my career? To further your career, you need to specialize in a particular profession. Where do I excel the most?

Branding 71

Branding Transform Finance Education 71

Martech

MARCH 2, 2022

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. Leaders should also assist in educating others about it. That referral educates and enforces the importance of the new martech practitioner.

Education 107

Education Management Digital Marketing Place 107

Hubspot Marketing

JUNE 21, 2023

So, whether you’re new in the workforce, changing careers, or have experienced some time unemployed, a functional resume can help you attract potential employers. It’s great if you’re changing careers or have a gap in your work history, as it steers attention away from dates and underscores why you’re a great fit for the role.

Management 88

Management Education Customer Marketing 88

Hubspot Marketing

NOVEMBER 2, 2022

As its name suggests, this virtual event platform specializes in fairs, such as career, job, education fairs, and trade shows. From tradeshows and fundraisers to product launches and career fairs, Accelevents does it all. Ranked #1 on G2 with over 1,300 reviews, vFairs is one of the best virtual event platforms in the market.

Analytics 124

Analytics Entertainment CRM Price 124

Set Up

NOVEMBER 9, 2023

Our ability (and tenacity) to deeply segment our clients, market more uniquely to different profiles, and subsequently share-shift clients to a new level of spend category, creates a huge change in our ability to speak to our audiences differently, and invest our time in the most impactful way.

Finance 64

Finance Education Manufacturing Entertainment 64

Marketing Insider Group

APRIL 22, 2021

We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Leverage your skills and build new skill sets with these startup tools for learning and education. What are Your Must-Have Startup Tools?

Analytics 145

Analytics Communications Education Management 145

Hubspot Marketing

MARCH 11, 2024

Consider what skills and/or majors they are looking for and address them right away,” shared Lauren McGoodwin, author of the career book Power Moves and founder and CEO of Career Contessa. Minton, certified career counselor and founder of Mint To Be Career. number of weeks, paid or unpaid, etc).”

Marketing 81

Marketing Marketers Communications Digital Marketing 81

Hubspot Marketing

JUNE 30, 2022

After creating a persona and job posting, a recruiter will use word-of-mouth, internal recruiting, employee referrals, social media, job boards, or career websites such as LinkedIn and Glassdoor to find jobseekers that fit the ideal candidate persona. Double-check the resumes in each category. What are their professional goals?

Communications 81

Communications Education Management Advertising 81

Buffer Marketing

NOVEMBER 1, 2023

I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.  Fortunately, my career — and personal brand shift — are the solution here. But now, I didn’t have that huge bank of content to lean on.

Branding 88

Branding Health PR Transform 88

Hubspot Marketing

MAY 24, 2023

It’s equal parts interesting and educational. LinkedIn LinkedIn Talent Solutions provides HR professionals the tools they need to improve recruitment, employee engagement, and career development practices within their organization. Image Source Why This Works One effective empathy marketing tactic is education.

Marketing 129

Marketing Marketers Entertainment Education 129

Econsultancy

MARCH 31, 2022

I think the “great resignation” falls into the category of problem versus symptom. The problem is that the labour market hasn’t responded adequately enough to people’s preferences in how they choose to work and pursue their careers. Over the years the perception of freelancing has changed dramatically.

Health 74

Health Marketing Marketers Communications 74

Sprout Social

FEBRUARY 13, 2020

We’re also offering our social marketing career growth template if you would like to deploy some of the tactics we will discuss in your own life. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions. What can you knock out now and show?

Promotion 109

Promotion Health Education Finance 109

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. The resulting video clips are both laugh-out-loud funny and educational.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Hubspot Marketing

SEPTEMBER 15, 2023

Think With Google's marketing research tools offer interesting insights on whether anyone is looking for your product ( Google Trends ), which markets to launch to ( Market Finder ), and what retail categories rise as the months and seasons pass ( Rising Retail Categories ). Pricing : Free; Pricing available on request 9.

Market Research 128

Market Research Price Marketing Marketers 128

Hubspot Marketing

JANUARY 21, 2019

To help inspire you, we found nine popular YouTube categories that you can start a channel about. Whether it’s about their career or personal life, you can give people advice about common issues that you’ve experienced or that they ask about. YouTube Channel Ideas. Otherwise, people will think you’re a quack and lose trust in you.

Food 123

Food Health Entertainment Education 123

Search Engine Land

FEBRUARY 16, 2023

If your funnel or customer journey has education or nurturing, you will need to have some depth. The more things change, the more they seem to stay the same specifically in this category. That has created a great opportunity for career development for my colleagues in the SEO industry and me. I'm OK with that.

SEO 104

SEO Customer Journey Education Place 104

Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Direct Mail 101

Direct Mail Law Analytics CRM 101

Duct Tape Marketing

OCTOBER 11, 2023

Are they entertainers or are they educators? And actually think of it, we look at these two categories and define them as such. And then there's people out there that are creating for education, and that's how we kind of look at the lens of the creator economy. It's probably one of the bigger categories.

B2C 80

B2C Education Marketing Marketers 80

Search Engine Land

JANUARY 17, 2023

In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes to something as prominent as Performance Max. Instead, we build asset groups around product categories or services. In my experience, that goes against the spirit of how Performance Max works.

Retail 99

Retail Non-Profit Advertising Advertisers 99

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You can create segmentations based on demographic variables (age, location, educational level) and more specific categories related to customer journey (last product purchased or time spent on a given page, for example).

Email Marketing 86

Email Marketing User-Generated Communications Marketing 86

Adobe Experience Cloud Blog

APRIL 16, 2015

Inspiring and Reimagining Education. ” For those who are not familiar, Khan Academy seeks to educate and inspire students. Their mission is to “deliver free, high quality education to everyone.” He spoke about how people generally fall into two categories—a fixed mindset or a growth mindset.

Thought Leadership 127

Thought Leadership Education CMO eBook 127

Hubspot Marketing

JUNE 2, 2020

In general, companies may have the same, or similar, categories for their buyer personas (e.g. You may need to do multiple interviews in each category of interviewees (customers, prospects, people who don't know your company). Describe your educational background. Describe your career path. Shopping Preference Questions.

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Hootsuite

MARCH 4, 2020

The platform launched the careers of creators Jake and Logan Paul , singer Shawn Mendes , and The Good Place writer Demi Adejuyigbe , among others. Scroll through the videos on your home screen or explore by category and username to find content that you love. However, we can make a few educated guesses. Byte was downloaded 1.3

Gen Z 126

Gen Z Place Branding Education 126

Orbit Media Studios

MARCH 10, 2024

It is vitally important for our careers to be at the top of these rankings. Create a table with the categories of watering holes as rows, the verticals as columns and the specific watering holes as the cells. Be as comprehensive as possible with the categories. These reports are shared at news meetings regularly.

PR 104

PR SEO CMO Energy 104

Hubspot Marketing

NOVEMBER 6, 2023

They’ll not only give you an edge over AI, but they’ll also enhance your overall work performance and career growth. And if it is, will it be right to put it in the same category as domestic cats? There’s never a “right” way for AI to define categories that everyone would agree with. Is it a different type of cat?

Law 120

Law Automobile Management Communications 120

Hubspot Marketing

AUGUST 2, 2022

Coragedolls : "Elevating, educating, & encouraging girls of color to be unstoppable with dolls that finally look like her.". Select "From Everyone" for every category. Education is something that matters to Starbucks, so by posting about teachers, they're doing more to demonstrate their values than they are appealing to everyone.

User-Generated 145

User-Generated Promotion Education Real Estate 145

Duct Tape Marketing

OCTOBER 18, 2023

” Key Takeaway: During this podcast episode, we delve into the changing landscape of the economy, the rise of unconventional careers, and the power of decentralization. Don't just think about your formal education, your traditional career path. And if I shouldn't, maybe I should just adjust my expectations then.

Education 71

Education Place Price Marketing 71

Content Marketing Institute

DECEMBER 18, 2017

How many people do you know that set goals for their life and career? It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Under each category, I like to have at least three goals that can be measured. The answer is about setting goals.

Communications 110

Communications Education Content Marketing Promotion 110

Hubspot Marketing

DECEMBER 28, 2023

For me and many others, remote work isn’t a trend; this lifestyle is a long-term choice that allows us to get exactly what we want out of our careers. When we look closely at the different types of remote work, two primary categories arise: working from home and working from anywhere. Start a career as a freelancer.

Energy 104

Energy Food Entertainment Logistics 104

Search Engine Land

APRIL 18, 2023

The search landscape The key to making an educated SEO vs. PPC decision is understanding the makeup of the search engine result pages (SERPs) for the keywords that matter to you. Website traffic Increasing website traffic gives you more opportunities to engage and educate a prospect as to why they would buy from you.

SEO 101

SEO User-Generated Advertising Advertisers 101