Search Engine Land

FEBRUARY 7, 2024

Incorporating user-generated content (UGC) like reviews. Ideally, they should describe what content a page holds. A good product page URL should look like this: [link] Improve your site structure by identifying uncategorized product pages Some products may be directly linked to the domain and listed alongside main categories.

Product 133

Product SEO Copywriting eCommerce 133

Calvyn Lee Blog

SEPTEMBER 30, 2023

A topical map helps structure your content logically, making it easier for both users and search engines to navigate and understand your site. Plan Your Content Content Calendar : Create a content calendar that outlines when you’ll publish content on each topic and sub-topic.

Entertainment 130

Entertainment SEO Education Analytics 130

Search Engine Land

MARCH 22, 2024

Question-and-answer site Quora finished “in the top 20 performing generative domains in 11 of 15 categories,” according to Authoritas. Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 of the categories examined. On average: 10.75

Product 126

Product Branding User-Generated Marketing 126

Adams & Knight Marketing

APRIL 16, 2023

Adams & Knight received awards in multiple categories for a variety of integrated tourism campaigns and activations that the agency developed and executed on behalf of its client, the Connecticut Office of Tourism.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Martech

APRIL 11, 2024

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” Both provided a summary of the different categories of marketing technology and the purpose of each technology. It has a summary and is footnoted with sources.

CRM 127

CRM Marketing Automation Platform Retail Customer Journey 127

Search Engine Land

JANUARY 26, 2024

What follows is my updated analysis on which generative AI platform is “the best” while breaking down the evaluation across numerous categories of activities. Similarly, for queries that don’t require current context or access to live webpages, ChatGPT was right in the mix and had the best scores in several categories in our test.

User-Generated 143

User-Generated SEO Food Place 143

Search Engine Land

DECEMBER 5, 2023

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without reinventing the wheel. A great way to add helpful content at scale is through dynamic merchandising components.

eCommerce 117

eCommerce User-Generated Fashion Retail 117

Adams & Knight Marketing

MARCH 23, 2023

Adams & Knight received awards in multiple categories for a variety of integrated tourism campaigns and activations that the agency developed and executed on behalf of its client, the Connecticut Office of Tourism.

PR 130

PR Influencer Marketing Advertising Advertisers 130

Martech

APRIL 23, 2024

This model puts data into categories determined by the user’s criteria. Clustering assigns data to categories based on data characteristics. Content and product recommendations. The predictive analytics solutions market has grown steadily over the past 10 years. Here are some of the more common. Classification models.

Analytics 109

Analytics Logistics CRM Customer Journey 109

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. These cards are divided into five categories: Community. This feature could also be handy for more experienced content creators in need of inspiration as the all-important holiday season approaches.

Customer loyalty 108

Customer loyalty Communications Search Marketers Product 108

Search Engine Land

SEPTEMBER 19, 2023

And you do have a category, regardless of its keyword volume. This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Creating an SEO and content strategy around the old terms. Introducing your new category/keywords in the process.

New Markets 138

New Markets SEO Energy Inbound Marketing 138

Martech

SEPTEMBER 12, 2023

The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” A content tool might be innovative (entirely new) for an organization that doesn’t regularly produce blog posts or other content. Use case categories. GenAI use case categories.

Place 128

Place Customer Marketing Marketers 128

Search Engine Land

JANUARY 11, 2024

Summary Here’s a table quickly summarizing the performance analysis: Legend : – Can do it, with limitations – Can’t do it – Excels at this task Let’s dive into each category below. Develop content maps based on closely linked entities and create lists of both positive and negative secondary entities for your content writers.

Transform 135

Transform SEO User-Generated Whitepaper 135

Internet Marketing Ninjas

OCTOBER 26, 2022

Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site.

SEO 133

SEO Product Marketing Marketers 133

Search Engine Land

OCTOBER 9, 2023

Over the last 20 years, they have evolved into a shopping destination spanning multiple categories. As the name implies, the store specializes in home goods, primarily in the bed, bath and kitchen categories. Many of the categories are the same and will be consolidated on BB&B.

SEO 113

SEO Retail Product Search Marketers 113

Martech

MAY 19, 2023

This four-part series will explore four categories of artificial intelligence (AI) and how they can meaningfully impact marketers and their customers. This category may be very familiar to you, but we’ll take a fresh look at it here before moving on to other uses of AI in the subsequent parts of this series. Get MarTech!

Transform 145

Transform User-Generated Marketing Marketers 145

Search Engine Land

SEPTEMBER 20, 2023

SEO involves constantly creating and optimizing content for your website. Achieving more traffic and better organic rankings means you’ll need a content strategy. Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. That matches this string.

SEO 140

SEO Analytics Search Marketers Customer 140

Search Engine Land

FEBRUARY 8, 2024

They may not be as committed or loyal to a particular brand or product category.) But how do you increase the rate at which you acquire new and light category buyers? It’s here where things get messy, and we start researching the category. Or they have never purchased in this category before. The battle for memory.

SEO 126

SEO Branding Shoppers Advertising 126

Hubspot Marketing

FEBRUARY 29, 2024

Table of Contents Getting Technical SEO Right in Ecommerce Ecommerce Sites That Get Technical SEO Right What I Learned About Technical SEO Getting Technical SEO Right in Ecommerce There are several technical SEO elements needed for an ecommerce business to thrive. I went with the Living Room Furniture category. Let’s dive in.

eCommerce 77

eCommerce SEO Shoppers Shipping 77

Search Engine Land

OCTOBER 20, 2023

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here.

SEO 116

SEO Entertainment Product Digital Marketing 116

Search Engine Land

APRIL 22, 2024

Next, sort by category to see if one category was penalized or didn’t get built with the new brand, but the others remained strong. Share important pages and new content with natural internal links in places Google finds them, like social media. Make sure Search Console is updated with the new URL, sitemap, etc.,

PR 115

PR SEO User-Generated Promotion 115

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s Mechanisms to be provided for users to flag illegal content. Opportunity to opt out of personalized content.

Advertising 131

Advertising Advertisers Branding 131

Search Engine Land

DECEMBER 19, 2023

Adding relevant statistics, quotations and citations can boost content visibility in generative engines by up to 40%, according to a recent research paper. Unique Words: Added to content wherever possible. Technical Terms: Added to content wherever possible. What is Generative Engine Optimization (GEO).

Law 112

Law User-Generated SEO 112

Hootsuite

MARCH 9, 2023

You can learn how to tell your business story through branding, how to create and manage a content calendar , and how to be authentic in your messaging. Attracting your audience This category is pretty self-explanatory. Attracting your audience This category is pretty self-explanatory.

Social Media Marketing 144

Social Media Marketing Customer Journey Digital Marketing Management 144

Search Engine Land

JULY 17, 2023

Potentially, with this strategy, your content can scale because you don’t run out of content ideas. Last but not least, tangential content ideas could increase your backlinks efforts. Here is an example of this content about jobs without a degree. The good news is that every niche can use tangential content.

SEO 98

SEO Real Estate User-Generated eBook 98

Search Engine Land

AUGUST 11, 2023

We added the category “Penalty” to this chart, as this was a strong topic area in the time of Penguin. This data differs from other data in this article as it considers mentions in the article title and content. Figure 10 This gets interesting if we look at the data by topic category. I wonder how he decides this balance?

SEO 98

SEO Analytics PR Search Marketers 98

Search Engine Land

DECEMBER 19, 2023

With Google removing the ability to opt out of the SPN, advertisers will want reassurance that their ads wont appear alongside inappropriate content that will unlikely reach their target audience and could damage their brand’s reputation. The GSP network websites include: Sites containing pirated content. Why we care.

Branding 111

Branding Advertising Advertisers Place 111

Martech

MARCH 14, 2024

Auto LQA uses AI to automatically assess the quality of localized content, while AI Actions helps users improve translations within the Phrase editor. GetResponse’s AI Email Writing Assistant is an AI-powered text generator added to their email editor, enabling users to create and optimize email content quickly without switching tools.

eCommerce 119

eCommerce User-Generated Retail Promotion 119

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

illumin

APRIL 25, 2024

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

Advertising 52

Advertising Advertisers Price User-Generated 52

Buffer Marketing

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

Entertainment 117

Entertainment Branding Education Analytics 117

Martech

MARCH 1, 2024

Category landing pages and product recommendations The new tool let the team expand to category landing pages and product recommendations — both ongoing projects. “We Year-over-year, the marketing team is achieving a 4% increase in add-to-cart for customers clicking through product category pages. Get MarTech! In your inbox.

Customer 109

Customer eCommerce Analytics Retail 109

Search Engine Land

MAY 25, 2023

Before this finding, you could do little with GBP to influence local search results beyond location, categories, reviews and keywords in the business name. At the time, Google was slowly and silently adding pre-defined services to plenty of GBP categories. Some categories have more services, while others have none.

SEO 105

SEO Management Place Search Marketers 105

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. Promoting your influencer content can help improve the overall reach of your campaigns. of influencers ) focuses on content surrounding people and blogs. It hit $15.2

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

Search Engine Land

MARCH 13, 2024

Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Creating trending content has the potential to boost your visibility and reach on TikTok, as there’s active demand for it. Why we care.

Analytics 116

Analytics Management Search Marketers Marketing 116

Neil Patel

DECEMBER 27, 2022

While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. When introducing SEO for your category pages, you aid their discoverability and encourage more traffic, which can increase sales. Tip 1: What Are Category Pages and Why Are They Important? Sound good? Why is this? Not bad, huh?

SEO 91

SEO Shoppers Customer loyalty Product 91

Search Engine Land

OCTOBER 26, 2023

To find out, I analyzed 100 random keywords spanning various categories, collecting data on the top 100 ranking websites, including referring domains and backlinks. However, digging into the data can give us a sense of where links are more important as a category. This got me thinking about how essential links really are today.

SEO 120

SEO Health Entertainment eCommerce 120