Remove category content trends
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How to Make the Most of Hashtags on Instagram

Buffer Marketing

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. You can ask your creator partners, affiliates, and customers to use specific hashtags while talking about you to track all UGC content easily (and without missing a beat!). Use them while running sales or posting holiday-centric content.

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How to Find Influencers or Creators for Your Next Campaign (+Best Practices for Partnerships)

Buffer Marketing

For example, watch brand Breda Studio would benefit from searching hashtags like #watchtok or #womenswatches to find relevant TikTok creators​ Explore influencer directories : Platforms like Instagram and TikTok have directories where you can start your search and find popular and trending influencers in various niches.

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Unlock the real value of genAI in martech

Martech

These tools address specific marketing challenges, such as content creation or chatbots. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Isolated genAI solutions (indie tools).

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Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025

Hubspot Marketing

As a content pro (and former social media manager), Ive got you covered. Table of Contents What is a social media budget? A social media budget (or social media marketing budget) is a dedicated amount of money that a business reserves for social media marketing activities like content creation and campaign analysis.

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The top 50 genAI use cases in marketing

Martech

The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology. Insights based on the 6 main martech functions The survey results highlighted distinct patterns across the six key martech categories from the Martech Map: Ads. Content: Image/video production (21.1%).

Transform 140
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19 keyword mining tools and strategies for PPC campaign growth

Search Engine Land

Dynamic search ads (DSAs) These ads leverage website content to automatically generate ads and the associated keywords. If I were managing a paid search account focused on costumes in these categories, these terms would be a fantastic addition to enhance the account’s effectiveness.

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Social Media Automation Strategy: 10 Tasks You Can Automate

Buffer Marketing

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. But how do you know what’s hot and trending in your industry?