Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Since then, I’ve found even more smart, strategic ways to use AI. No “generate 10 headlines.” That’s where generative AI comes in. Not happening.

Copywriting 119

Copywriting Thought Leadership Marketing Marketers 119

Martech

DECEMBER 3, 2024

sales (digital and in-store) were up 7%, coming in at $76 billion for Cyber Week. The highest discounts on Cyber Monday were found in: General apparel (39%). increase year-over-year in digital sales. The lowest mobile category, sporting goods, was still high — 59% of sessions were from mobile. billion in U.S. Cyber Week.

Shoppers 122

Shoppers eCommerce Retail Health 122

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Thats double the speed of previous generations.

Gen Z 108

Gen Z Transform Health Entertainment 108

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. Email: Business email address Sign me up!

Transform 130

Transform Marketing Marketers Copywriting 130

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail. Likely not, as newer models are designed for AI.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Hubspot Marketing

MARCH 11, 2025

Digital marketing is just one arm of it, Waters explains. So while omnichannel refers to coordinating your marketing across all of your digital channels, omnipresence means you include the real world. The exact details will differ, but the goals are the same: generating leads and building visibility. Omnipresence.

Marketing 114

Marketing Marketers Digital Marketing Promotion 114

Orbit Media Studios

OCTOBER 30, 2024

Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Disruption : Google’s ‘AI overview’ reduces organic traffic to websites.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated 132

User-Generated Food Marketing Marketers 132

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.

Shoppers 81

Shoppers Transform eCommerce Retail 81

Martech

SEPTEMBER 23, 2024

Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization? But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that. You might be wondering: can’t AI do this?

Marketing 126

Marketing Marketers Education Customer Journey 126

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Buffer Marketing

JULY 24, 2024

1: Use digital bookmarks to save content ideas Have you ever lost that great article or watched an amazing video on which you could create A+ content? Many AI tools have excellent capabilities, but remember you can’t automate the task completely to them. ChatGPT for AI assistance with captions, copy, or generating post ideas.

Social Media Marketing 119

Social Media Marketing User-Generated Influencer Marketing Management 119

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Struggling to keep up with content demands?

SEO 97

SEO Price User-Generated Analytics 97

Search Engine Land

OCTOBER 2, 2024

Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Display ads This category comprises two main products: Amazon DSP (demand-side platform). These videos yield a high return, particularly for products that fold, transform or are new to the category. Brand logo.

Advertising 103

Advertising Advertisers Customer Transform 103

Backlinko

JULY 15, 2025

Think: Short videos or animations on social platforms Blog posts tied to lifestyle or work challenges Paid ads that highlight common frustrations in a simple way For example, Semrush uses TikTok to create short, relatable videos aimed at digital marketers. AI and LLMs have also fundamentally changed how people discover content.

Customer 118

Customer User-Generated Price Analytics 118

Martech

JULY 24, 2024

“The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Some would argue slowly, but it’s definitely happening. Bring Paris to U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Hubspot Marketing

MARCH 26, 2025

Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals. Sixty-four percent of marketers have worked with micro-influencers in the last year, and 47% say this group generated the most marketing success.

Gen Z 113

Gen Z User-Generated eCommerce Promotion 113

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Martech

OCTOBER 2, 2024

While recent AI discussions often focus on generative AI, predictive modeling remains a powerful tool you should understand and use. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Martech

APRIL 10, 2025

AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think.

Transform 135

Transform User-Generated Analytics Retail 135

Backlinko

JANUARY 23, 2025

This includes Google’s recent addition: AI Overviews. Pair pages with keywords: Use Google Search Console (GSC) to find queries that generate the most clicks for each page. To do this, use an AI tool like Claude or Chat GPT to uncover relevant topics for specific destinations. To AI or Not AI?

SEO 93

SEO PR User-Generated Non-Profit 93

Hubspot Marketing

SEPTEMBER 23, 2024

In this article: The Importance of Creating an SEO Budget How to Create an SEO Budget 4 Costs to Consider When Creating an SEO Budget The Importance of Creating an SEO Budget A well-rounded SEO strategy involves a range of tactics, most of which fall under one of these categories: On-page SEO. Off-page SEO. Technical SEO.

SEO 134

SEO PR Thought Leadership Health 134

Buffer Marketing

APRIL 30, 2025

And yes, there are plenty of AI-powered options to streamline your workflow. Grammarly's Instagram Caption Generator Stuck writing engaging captions? In this article, I’ve rounded up 26 free Instagram tools for creators, marketers, and small businesses. Ready to elevate your Instagram strategy without breaking the bank?

User-Generated 108

User-Generated Analytics Fashion Management 108

Search Engine Land

SEPTEMBER 11, 2024

These guidelines will help you prioritize high-impact changes, provide actionable advice and leverage AI tools to enhance your audits. Implement proposed headers on the homepage and top 3 product category pages to improve keyword targeting. Drawing from five years of experience conducting audits for prominent U.S.

SEO 106

SEO Transform Education User-Generated 106

Litmus

DECEMBER 24, 2024

Of course, we cant forget about the AI in the room. AI tools will continue to help marketing teams reduce time spent on repetitive tasks, but they also might shake up your strategies. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. is so 2018.

B2C 91

B2C User-Generated Email Marketing CRM 91

SocialPilot

OCTOBER 14, 2024

They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process. By simply generating and sharing your Google review link, you can enhance the number of reviews, improve your search rankings, and grow your business.

Management 104

Management Food Place Customer 104

Hubspot Marketing

APRIL 15, 2025

2024 was the year of AI tools. Thousands of new apps launched some just photo generators and gimmicks, others much more useful. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. AI Tools for Productivity and Audience Growth My Top Picks 1. Lets get into it.

Product 107

Product Marketing Marketers Entertainment 107

Search Engine Land

JULY 19, 2024

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. Here are the top strategies for winning in the era of AI.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Hubspot Marketing

DECEMBER 30, 2024

You can apply a content monitoring process across digital platforms and content types. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short? I know, what a sweet summer child I was!)

eCommerce 123

eCommerce SEO User-Generated Key Performance Indicator 123

Martech

JUNE 13, 2025

But in reality, search engines and generative search are experiential competitors, not direct ones. Because search and generative tools work differently, marketers must rethink digital visibility and shift from an SEO mindset to a generative search optimization mindset.

User-Generated 78

User-Generated SEO Branding Digital Marketing 78

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Fill in your business name, category, and description. OwlyWriter AI Save time writing content? Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MARCH 14, 2025

With over a million Instagram followers and three podcasts, his star power helped the brands debut live event break all food category livestream records and illustrate the power of social commerce in the UK. AI-powered events AI is becoming more integrated into our lives and live shopping is no exception. Its about connection.

Branding 118

Branding Gen Z Energy Shoppers 118

Martech

MAY 8, 2025

FOMO is driving most corporate AI adoption, according to an IBM survey of 2,000 CEOs. It found that 64% adopted AI because the risk of falling behind drives investment in some technologies before they have a clear understanding of the value they bring to the organization.

Transform 85

Transform User-Generated Law Communications 85

Backlinko

MARCH 26, 2025

The challenge with AI, or any technology, is that we want the easy way out. And for mediocre content, AI is the perfect solution. For example, I used AI extensively to write this article. AI has made me realize how much I can improve my content. I asked our content team about how they use AI in their writing and editing.

eCommerce 86

eCommerce Shipping Transform User-Generated 86

Backlinko

JULY 19, 2024

Reporting and analytics: Generate reports and visualize your ranking data through charts and graphs. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword. Or by blog post category. Guru: $249.95

SEO 110

SEO Price Analytics Key Performance Indicator 110

Backlinko

SEPTEMBER 6, 2024

This allows you to measure the performance of specific landing pages, ecommerce product pages , and user paths without the hassle of creating custom reports for each page and category. Including your customer’s entire digital experience—spanning multiple touchpoints like your website, product, or mobile app. And get an instant answer.

Analytics 104

Analytics Price Law User-Generated 104