Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. Number of brand and experience mentions across social and digital channels.

User-Generated 132

User-Generated Social Media Marketing Marketing Marketers 132

Martech

JULY 29, 2024

Yet, as with any trend, fad or legitimate area on which enterprise organizations should focus, there is a knowledge gap between myth and reality. This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

Martech

JANUARY 7, 2025

Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Top categories. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% from the previous year. Apparel: $45.6

eCommerce 114

eCommerce Shoppers Price Retail 114

Search Engine Land

JULY 17, 2024

Trending topics represent popular or emerging points of discussion online. In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies.

SEO 105

SEO Fashion PR Influencer Marketing 105

Buffer Marketing

JULY 24, 2024

1: Use digital bookmarks to save content ideas Have you ever lost that great article or watched an amazing video on which you could create A+ content? 2: Use social media listening tools to stay on top of niche trends Social listening observing what your audience is saying online and creating content around it.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Martech

APRIL 9, 2025

HubSpots co-founder recently noted that if this trend continues, well soon reach a tipping point where AI agents will deliver truly transformative applications. Leading companies want AI-proficient marketers The growing impact of AI is already reshaping marketing hiring trends. Recent U.S. In my campaign workflows, I prompt Monica.ai

Transform 130

Transform Marketing Marketers Copywriting 130

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. However, an interesting trend emerged: an increase in click-to-conversion rates. This will help you to stay ahead of evolving trends. For the non-engaged, pause regular sends.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Hubspot Marketing

DECEMBER 30, 2024

You can apply a content monitoring process across digital platforms and content types. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? Long story short? Continuously improve your content monitoring process.

eCommerce 125

eCommerce SEO User-Generated Key Performance Indicator 125

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. By analyzing the data and collaborating with the sales team, you can identify distinct categories of target accounts to pursue and the specific accounts within those categories that will be included in your 1:few ABM campaign.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Hubspot Marketing

MARCH 26, 2025

Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals. I chatted with some of the best in social media entrepreneurship and Im diving into trends, tips, and more below. It was about adding value.

Gen Z 115

Gen Z User-Generated eCommerce Promotion 115

SocialPilot

OCTOBER 14, 2024

They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process. Customer feedback can help you uncover trends, identify opportunities for new product features, and highlight areas for improvement. So, managing your reviews isn’t just a good idea; it’s a must.

Management 104

Management Food Place Customer 104

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends. This is where predictive analytics comes into play.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Hubspot Marketing

DECEMBER 4, 2024

How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? Newsletter trends come and go, audiences shift, even business objectives change. The best newsletters in this category provide expertise and commentary that you really can’t get anywhere else.

Education 99

Education Logistics Promotion Advertisers 99

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. And/or multiple web properties.

SEO 96

SEO Price User-Generated Analytics 96

Search Engine Land

OCTOBER 8, 2024

It adds color to your existing analytics setup and is an essential tool for digital marketers Seamless integration with Google Analytics 4 allows you to paint a deeper picture of your audiences and how they interact with your site. Is there a trend we can improve on?” Where their mouse gets stuck. And so much more.

Analytics 105

Analytics User-Generated Transform eCommerce 105

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Gen X social media usage shows they’re digital adapters, adjusting their behavior as technology and social media have evolved.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Backlinko

JULY 19, 2024

Historical ranking data: Access past ranking data to identify trends and patterns. At the top, you’ll find the “Visibility Trend” chart. Like blog categories or specific groups of products. The tool’s output data is split into two categories: aggregated forecast data and forecast data per keyword.

SEO 109

SEO Price Analytics Key Performance Indicator 109

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Categories and Examples: Paid Media in the Wild There are dozens of paid media channels, with more emerging every year (LLM interfaces will likely offer paid ads soon, for example).

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Hubspot Marketing

NOVEMBER 12, 2024

Beyond the digital screen, there are so many other ways to conduct research and discovery IRL. All of these learnings can inform key trends and insights for the event that you’re building. I like to organize the data into categories — positive, negative, and neutral feedback — and then I begin to look for patterns.

Energy 116

Energy Food Communications Place 116

Hootsuite

MARCH 21, 2025

Instagram shopping features you need to know Shop An Instagram Shop is a customizable digital storefront, which allows customers to shop right from your Instagram profile. Get our 2025 Social Media Trends report for the insights you need to reach your goals in whats shaping up to be socials best year yet. Its only available to U.S.-based

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Martech

JULY 25, 2025

It was about surfacing research, case studies and trends past the first page of search results. Could it not only surface interesting new information, but also help me make sense of topics and trends? Surface emerging trends across digital touchpoints. What I found surprised me. It wasn’t about automating work.

Whitepaper 60

Whitepaper Marketing Marketers Thought Leadership 60

Sprout Social

MARCH 27, 2025

Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms. The most popular category for Australian influencers is lifestyle (16.4%).

Influencer Marketing 92

Influencer Marketing Marketing Marketers User-Generated 92

Hubspot Marketing

AUGUST 20, 2024

My good friend and founder of digital consultancy Harness & Hone, Nick Bennett, explains: “If AI can create it, consumers don‘t need it from you, me, or anyone else. and ask ChatGPT to group the responses into categories to make reporting easier. So, don’t simply take it as is and hit "post" or "publish." It’s extremely helpful.”

User-Generated 133

User-Generated Food Marketing Marketers 133

Orbit Media Studios

OCTOBER 30, 2024

The AI overviews are just the latest in a long trend. All of these leave digital tracks that are included in AI training data.Being active in these places and your brand will appear more often in the training data that is relevant to your industry and your brand. Be as comprehensive as possible with the categories.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. Plus, well look at whats next for this evolving space. Its about connection.

Branding 118

Branding Gen Z Energy Shoppers 118

Litmus

DECEMBER 24, 2024

Trends like interactive emails will shape the industry in the next twelve months. Segmentation : Dividing your audience into categories, like new versus returning customers, lets you customize what and when you send. Self-selected preferences : Let subscribers opt in and out of content for holidays, events, or product categories.

B2C 91

B2C User-Generated Email Marketing CRM 91

Buffer Marketing

SEPTEMBER 3, 2024

But just because we're not tapping into all the mindful, demure trends of the moment doesn't mean we can't have social media success—and our hard work on LinkedIn this year proves it. That’s why we have a dedicated blog post category. So, we also have categories for sharing different types of content.

Real Estate 107

Real Estate Promotion Management Place 107

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Platform trends Short-form video performs the best across all platforms. Its a great time to show up and speak up. Top social media statistics: Summary 1. 54% of U.S.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

SEPTEMBER 18, 2024

Understanding the battleground for consumer attention Micro-moments impact both digital and physical actions. 4 types of micro-moments: Opportunities to connect and convert Micro-moments fall into four key categories, each offering a unique chance for marketers to engage with consumers meaningfully.

Customer 70

Customer Key Performance Indicator CRM Management 70

Backlinko

JANUARY 23, 2025

Search trends in travel do evolve. The table should have three columns: categories, subcategories, and subtopics. Select the Appropriate Category Choosing the right primary category (e.g., “Hotel,” “Tourist Attraction,” “Restaurant”) is vital. But core keywords stay consistent.

SEO 93

SEO PR User-Generated Non-Profit 93

Hootsuite

APRIL 22, 2025

Fill in your business name, category, and description. Psstweve researched all the best social media trends , so you dont have to.) Are you digital-advertising curious? Side effects of success include conversions, audience growth, and a newfound appreciation for digital advertising. Then click on Pages.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Search Engine Land

SEPTEMBER 13, 2024

The goal is to display a chart at the store entrance showing popular or trending products and themes. Trending themes may inspire the consumer who isn’t sure what to do, similar to someone searching for “best party themes for a 6-year-old birthday.” The printouts here show the same and tell the user exactly where it exists.

Retail 84

Retail SEO Shipping Food 84

Marketing Insider Group

FEBRUARY 4, 2025

Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. These insights guide content strategies, ensuring alignment with current and future trends. E-commerce benefits greatly from visual search.

SEO 97

SEO Transform Shoppers Analytics 97

Customers.ai

JANUARY 3, 2025

Digital-First Behavior : According to Think with Google, 53% of shoppers research online before making any purchase decision. Understanding how your customers interact with digital and physical touchpoints, what influences their decisions, and how trust factors in can help you tailor your strategies for maximum impact.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Power Digital Marketing

JUNE 3, 2025

For fashion eCommerce brands , SEO goes beyond basic optimization techniques, focusing on product-based searches, seasonal trends, and user experience. Unlike general SEO, fashion SEO involves optimizing category pages, product descriptions, and images to capture high-intent shoppers. Check out Power Digitals marketing services.

Fashion 52

Fashion eCommerce SEO Shoppers 52

Buffer Marketing

APRIL 30, 2025

There’s always something new, trends move fast, and maintaining consistency can be exhausting. Audience research and hashtag tools Audience research and hashtag tools can help you understand who your followers are, what topics they care about, and how to surface your content through the right keywords, tags, and trends.

User-Generated 107

User-Generated Analytics Fashion Management 107

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120