Search Engine Land

OCTOBER 2, 2024

If I were managing a paid search account focused on costumes in these categories, these terms would be a fantastic addition to enhance the account’s effectiveness. Stay up-to-date Regularly review industry news, updates and trends to stay current on any emerging topics or terms that could potentially be relevant for your campaigns.

User-Generated 87

User-Generated Analytics Advertisers Advertising 87

Martech

JANUARY 24, 2025

Sentiment categories can serve as a starting point for deeper analysis. The good news is that recent advances in language models make it possible to revisit sentiment analysis in new and exciting ways. Give me only the single word category: ‘You guys are unbelievable.'” This likely feels familiar.

New Technology 122

New Technology Customer Market Research Product 122

Martech

MAY 7, 2025

On the other end, real-time information categories (e.g., News, Sports) were the least affected, perhaps suggesting that Google is still wary of covering recent events with AI-generated content, according to Semrush. The top five industries where AI Overview grew since January were: Science : Up 22.3% Health : Up 20.3%

Law 102

Law Health Search Marketers Marketers 102

Martech

DECEMBER 18, 2024

Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Financial alignment Gen Z tends to spend the most on food, drink and entertainment , but brands outside those categories can still reach them.

Gen Z 108

Gen Z Transform Health Entertainment 108

Martech

AUGUST 12, 2024

It’s unlikely that this will shrink any time soon; indded, it is likely to keep growing as new categories and products emerge. If I am, I follow up with additional query details until I get to either a product category to explore or a set of products to evaluate if I’m not heading in the right direction. Their target audience.

User-Generated 136

User-Generated Traditional Marketing Product Price 136

Hubspot Marketing

JULY 30, 2024

But I have good news, weary creator. I’ve separated and named my collections into categories that help me know why I’ve saved them in the first place, especially since I’ll be coming back to them later on when I’m creating content. You can optimize your post by adding a location, hashtags, and categories.

Product 129

Product Energy Place Management 129

Hubspot Marketing

JANUARY 8, 2025

For us, it was about building a community where F1 fans could connect, talk races, and get news. Its easier to map your budget to categories and activities when you know what you want to accomplish. Because if youre not clear on that, you'll simply end up wasting time and money. Know your audiences social media habits.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

SmartBrief - Marketing

FEBRUARY 3, 2025

While such tactics helped address the immediate dangers of invalid traffic and misaligned brand safety, they also created new problems. Certain legitimate content categories, including news, became collateral damage, with publishers unfairly penalized by rigid keyword filters.

Branding 63

Branding Advertisers Advertising Education 63

Backlinko

JULY 22, 2024

Logical hierarchy: Logically organize your pages with main categories and subcategories. Email newsletters: Send regular newsletters to your subscribers, featuring your latest blog posts, articles, or company news Guest blogging: Contribute high-quality content to other reputable websites in your industry and link it back to your website.

SEO 120

SEO Law User-Generated Analytics 120

Litmus

AUGUST 1, 2024

The good news is that all of those complaints are totally fixable. You can swap out product recommendations for a bestseller campaign, for example, or include information on multiple product categories in an email instead of the one you know the subscriber is most interested in. Buckle up, email geeks.

Email Marketing 106

Email Marketing Customer Journey Marketing Marketers 106

Marketing Insider Group

JANUARY 15, 2025

Unlike traditional SEO, e-commerce SEO focuses on product and category pages, driving both visibility and conversions. Category Pages Category pages serve as a gateway for users to explore your products. Optimizing Category Pages: Add keyword-focused headings. Include a brief overview of the category with relevant terms.

SEO 63

SEO Shoppers Shipping Education 63

Martech

JULY 19, 2024

Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Sprout Social

JUNE 18, 2025

Like other generations, Gen X uses Facebook to stay in touch with friends and family, and get news and updates. This generation uses Instagram to keep up with friends, family and kids, as well as to follow influencers and brands for inspiration across categories, including travel, home, food and fashion.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Sprout Social

SEPTEMBER 10, 2024

This is good news for brands, given that 80% of consumers say they’re using social more now compared to a year ago to get their service needs addressed. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Social Media Marketing 123

Social Media Marketing User-Generated Education Customer 123

Martech

JULY 7, 2025

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. They have subject matter expertise.

Copywriting 119

Copywriting Thought Leadership Marketing Marketers 119

Buffer Marketing

JULY 24, 2024

There are also some dedicated social media monitoring tools that help you combine social listening and monitoring in one software — you can track brand & product mentions alongside trends and news topics. Social media automation tools I’d recommend for this task : Buffer , Mention.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Search Engine Land

JULY 17, 2024

Monitor the news for breaking stories related to an industry and head to a trends tool to see if the insight findings quickly create content or statements that tie into this narrative. Example A clothing brand may recognize a meta-level category trend explosion around “Retro ’90s Fashion” and related terms as they start to emerge.

SEO 105

SEO Fashion PR Influencer Marketing 105

Customers.ai

DECEMBER 3, 2024

The good news? Instead, let’s break your audience into three juicy, conversion-ready segments: Category 1: The Click-and-Bail Crowd These are the folks who browsed your site, clicked on a product (or maybe a few), and then peaced out before hitting “Buy Now.” This year, Black Friday brought in a jaw-dropping $74.4

Shoppers 66

Shoppers Shipping Outbound Marketing Product 66

Vertical Response

SEPTEMBER 15, 2024

If a subscriber recently browsed a specific category on your website, reference it in the subject line. Use behavior-based targeting : Use behavior-based targeting to create subject lines that are relevant to the recipient’s behavior. Write an Engaging Preheader The preheader is often underestimated, yet it’s a vital element of your email.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Martech

APRIL 3, 2025

News about tariffs is inescapable this week as concerns about retail spending mount. Consumer categories with heavy tariffs saw price increases of 1.7%-7%, Keep a close eye on opportunities To this point, the tariff news had been a bit unpredictable. Before today, predictions for U.S. over 2024 to between $5.42 trillion and $5.48

Retail 120

Retail Advertising Advertisers Price 120

Buffer Marketing

JULY 22, 2024

Declare your ad category Different regions have different advertising rules, particularly when it comes to categories like credit, employment, housing, social issues, elections, or politics. Pick a name for your ad campaign Once you've selected your marketing objective, you'll be asked to name your campaign.

Advertisers 115

Advertisers Advertising User-Generated Management 115

Search Engine Land

JULY 22, 2024

There’s also good news that will make your life easier as a marketer. Now, modify your messaging based on voting patterns into three categories. Conversion phrases and wording by product and category to share with all content creators (YouTube, social media, niche sites, listicles, PPC partners, etc.).

SEO 98

SEO Shipping Retail PR 98

Hootsuite

OCTOBER 22, 2024

For example, Hootsuite’s employee advocacy program’s content categories are company news, product announcements, thought leadership, and recruitment. Share your current social media strategy and ask them which types of content would show off the company culture or what would fit in with the goals of your employee advocacy program.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

NOVEMBER 12, 2024

We need to know where they get their news from, what they like to do for fun, and what inspires them. I like to organize the data into categories — positive, negative, and neutral feedback — and then I begin to look for patterns. Answers to these questions can prove to be extremely helpful. Analyze your findings and follow the data.

Energy 115

Energy Food Communications Place 115

Search Engine Land

JULY 30, 2024

Ad Strength is not a factor in Ad Rank If you’re struggling to balance ads that drive results with ads that have an “excellent” Ad Strength, there’s good news: your Ad Strength is not a factor in the auctions. Ad Strength measures four categories: Number of headlines. Uniqueness of headlines. Uniqueness of description lines.

Health 77

Health Advertisers Advertising Search Marketers 77

Hootsuite

APRIL 23, 2025

42% of those who regularly get news on LinkedIn are aged 30 to 49 25% are aged 18 to 28, and another 25% are aged 50 to 64. Just 8% of regular news consumers on LinkedIn are aged 65+. For regular news consumers on the platform, 53% are male and 46% are female. Source: Pew Research 4. LinkedIn gender demographics 5. 55% of U.S.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Neil Patel

JUNE 25, 2025

The digital marketing channels you use to promote your business can be split into three categories: paid, earned, and owned. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. It is a response to something worthy of attention.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Hubspot Marketing

APRIL 8, 2025

News and current events (46%). It comes as no surprise that subreddit categories people visit most often relate directly to the types of content. The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Memes and humor (37%). Personal stories and discussions (35%). In fact, 46.6%

Gen Z 109

Gen Z Copywriting Real Estate Marketing 109

Martech

JULY 24, 2024

Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. -based companies represent 41% of non-local sponsors in Paris. Bring Paris to U.S. fans For the Paris Olympics, U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

illumin

JULY 16, 2024

Each awards show sets a new benchmark for industry greatness as professionals celebrate in 30 unique categories. This clever and out-of-the-box campaign won the Digital Craft Grand Prix and a Bronze Cannes Lions in the B2B category. Key Takeaway Creativity wins the day. Follow @illuminHQ

Advertisers 52

Advertisers Advertising Branding Marketers 52

illumin

AUGUST 6, 2024

Since the generative AI boom of 2023, the category has earned its place in the controversy Hall of Fame. To see more from illumin and our partners, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of AdTech and advertising. Follow @illuminHQ

Advertisers 59

Advertisers Advertising Transform Energy 59

Hubspot Marketing

OCTOBER 25, 2024

Category Most of the directories on this list work for any industry or target market. Visits Foursquare is a general online directory for a wide variety of local business categories. Visits Better Business Bureau is an online directory site for a wide variety of local business categories. The listings here are super detailed.

Real Estate 89

Real Estate SEO User-Generated Advertisers 89

Hubspot Marketing

JUNE 17, 2025

There are post categories for low, medium, and high. For example, profanity will put your post in the low category, which translates to low visibility. Too much tagging or too many links will put it in the medium category. Chunky paragraphs also get filtered at this stage. People are scanning their content.

User-Generated 104

User-Generated Entertainment Promotion Advertisers 104

Martech

OCTOBER 31, 2024

Here’s what ChatGPT’s search icon looks like: Categories. ChatGPT search includes up-to-date information and unique visual designs in these specific categories: Weather. Go to ChatGPT, click on the web search icon, and enter your query.

User-Generated 122

User-Generated Product Branding Marketers 122

Martech

JULY 25, 2025

But “Analyze recent industry reports, news articles and financial commentary to summarize the current market size, projected growth and top five players, with source citations” will get you something strategic. toward AI, productivity, collaboration, workflow automation) Emerging feature categories (e.g., Be specific.

Whitepaper 60

Whitepaper Marketing Marketers Thought Leadership 60

Search Engine Land

SEPTEMBER 5, 2024

For example, maybe your company is grouped by product or category, so each team contains both content and SEO members. SEO content plan project examples New pages that will make your library more comprehensive. Updates based on industry news or user changes. Targeted improvements to important pages.

SEO 86

SEO Communications Content Marketing Customer 86

Martech

JULY 11, 2025

Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. Website: Redesigns, new features, significant content changes. PR, events and external influences Primary news coverage, public events, weather disruptions or industry announcements can cause unexpected traffic changes.

Analytics 60

Analytics PR Transform User-Generated 60