Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget? Stay flexible.

B2C 115

B2C CMO Copywriting Analytics 115

Backlinko

DECEMBER 19, 2024

a social media competitor analysis). Below, weve organized our favorite tools by category. Which provides you with plenty of data to improve your own organic search strategy. Access even more data with one of the paid plans: Pro ($139.95/month) And review both organic and paid search keywords. month) Guru ($249.95/month)

Price 106

Price Non-Profit Advertisers Advertising 106

Martech

JUNE 12, 2025

“In a world with thousands of targeting choices, the challenge is selecting the most effective option from many that appear similar,” Matt Spiegel, executive vice president of TruAudience Growth Strategy at TransUnion, said in a statement. Quarterly spend ranged from $5 million to over $100 million per brand. In total, the study analyzed $1.5

Branding 105

Branding Marketing Marketers B2C 105

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertisers 117

Advertisers Advertising Law Branding 117

Buffer Marketing

FEBRUARY 6, 2025

The social media site isn’t limited to younger users anymore. Select the category that best describes your business And voila! Describe your business in your TikTok bio : A social media bio is your most precious real estate. Use the same logo and username across social media platforms to improve your brand recall.

SEO 114

SEO Real Estate User-Generated Promotion 114

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media. Clear data.

Analytics 115

Analytics User-Generated Branding Social Media Marketing 115

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. That is two to three times faster than total media overall. Social media (36%). Paid search (32%).

Video Marketing 102

Video Marketing Pharmaceutical Retail Advertising 102

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. What social media platforms do they use?

Management 116

Management Promotion Law Market Research 116

Backlinko

JULY 22, 2024

And recommended tools along the way (some free and some paid). Research Your Customers Understanding what your audience is searching for online is the foundation of a successful SEO strategy. Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media.

SEO 121

SEO Law User-Generated Analytics 121

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Sprout Social

JULY 15, 2025

Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals. An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning.

Analytics 113

Analytics User-Generated Influencer Marketing Branding 113

Search Engine Land

JULY 22, 2024

Media will matter and markups haven’t started because many people haven’t realized it’s a short year yet, so you can get solid deals by reserving space now. PPC and paid social. Note: I left out SMS, email and social media because they can benefit from a combination of the above.) Affiliate and influencer. Processing.

SEO 98

SEO Shipping Retail PR 98

Hubspot Marketing

NOVEMBER 7, 2024

But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Check Your Numbers: Why a Startup Distribution Strategy is Critical Let's get real about the math. At HubSpot, for example, we built our distribution strategy alongside our product development.

Inbound Marketing 118

Inbound Marketing Logistics Price User-Generated 118

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Hubspot Marketing

MARCH 26, 2025

I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. I didnt go into it thinking it would be a social media business per se, says West. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations.

Gen Z 115

Gen Z User-Generated eCommerce Promotion 115

Hootsuite

APRIL 22, 2025

A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Whether youre just starting out with social media marketing or youve had a Facebook Page since 2007, these tips will get you the best possible Facebook marketing ROI. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. Our research shows that 56% of social media marketers are now using TikTok, making it one of the top five most-used platforms alongside Instagram (76%) and YouTube (79%).

Social Media Marketing 95

Social Media Marketing Marketing Marketers Influencer Marketing 95

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. In The 2024 Influencer Marketing Benchmarks Report , we found over 80% of marketers agree that influencers are an essential part of their overall social media strategy. How can you spot an authentic social media influencer?

Influencer Marketing 104

Influencer Marketing Marketing Marketers User-Generated 104

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. The purpose of an SEO budget is to determine how much money should be allocated to each category. Off-page SEO. Technical SEO.

SEO 134

SEO PR Thought Leadership Health 134

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? It follows that your content strategy has to be reader-focused, not brand-focused.

Education 99

Education Logistics Promotion Advertisers 99

Backlinko

DECEMBER 28, 2024

This involves providing information like your businesss name, category, and website URL. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. Ready to level up your local SEO strategy?

User-Generated 115

User-Generated Energy SEO Place 115

SocialPilot

JULY 9, 2025

Whether you’re managing a growing startup, a local service, or a global brand, knowing which review platform aligns best with your strategy can directly affect your visibility, reputation, and conversion potential. That’s exactly why this comparison matters. Let’s break down one by one: 1.

Management 93

Management CRM Analytics Price 93

Hubspot Marketing

JANUARY 28, 2025

In short, you use deep analytics to see whats working and adjust your strategy to make every dollar count. A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent.

Non-Profit 72

Non-Profit Transform Marketing Marketers 72

Hubspot Marketing

JULY 12, 2024

Some are free , some are paid. Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services.

Branding 116

Branding User-Generated Millennials Education 116

Search Engine Land

JULY 19, 2024

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. They surface a variety of content types, including images, videos and PDFs, making it critical to diversify your content and implement strategies like image optimization.

Search Marketers 100

Search Marketers Real Estate User-Generated Marketing 100

Sprout Social

JUNE 16, 2025

It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. Plus, LinkedIn is one of the only social media networks that monetizes its organic offering—you can pay for a premium company page or a premium personal profile.

CRM 78

CRM Key Performance Indicator Transform Marketing 78

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies. This process can provide you with valuable insights to identify opportunities and threats, and ultimately improve your own business strategies. and look up your product category. Social media 4.3.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertisers 115

Advertisers Advertising User-Generated Management 115

Backlinko

JULY 15, 2025

With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. This reveals high-intent problems your audience is actively trying to solve, which makes it perfect for your content strategy. The next week, you film some YouTube videos.

Customer 118

Customer User-Generated Price Analytics 118

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. And how can the platform these teams rely on give your social strategy a competitive edge? That’s why we’ve been named #1.

Analytics 84

Analytics Transform Health Management 84

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( Changing social media: Facebook use among Gen Z is dropping.

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketing 114

Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. Paid plans start at $6/month/channel.

Digital Marketing 106

Digital Marketing Price User-Generated Affiliate Marketing 106

Buffer Marketing

FEBRUARY 4, 2025

So, whether you’re managing social media, editing videos, or planning content, you’ll find something here to make your life easier. Pricing: Free for up to three channels, with paid plans starting at $6/month per channel. 💡 Pro Tip: Explore our Social Media Post Creator for free —no sign-up required!

Transform 99

Transform Price User-Generated Product 99

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Achieve a 5% click-through rate (CTR) on paid ads. These metrics will help you measure progress and tweak your strategy as needed. Social Media Engagement: Tracks likes, shares, and comments on your posts.

PR 78

PR Gen Z User-Generated Analytics 78

Hootsuite

FEBRUARY 10, 2025

Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. Subscribe: Someone subscribes to a paid product or service. You can also add more details like purchase price or product category to create custom events and custom conversions.

Social Media Marketing 98

Social Media Marketing Shoppers Law Advertisers 98

Sprout Social

MARCH 27, 2025

This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections. The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage.

Influencer Marketing 92

Influencer Marketing Marketing Marketers User-Generated 92