Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO 97

SEO Price User-Generated Analytics 97

Hubspot Marketing

SEPTEMBER 9, 2024

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. With no obvious culprit, the SEO team began an audit of the technical basics. “Do

SEO 124

SEO Place Branding Content Marketing 124

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. The impact is the same as all of the other features that appear in search results, including featured snippets, ‘People also ask’ boxes, video carousels, maps, knowledge panels and, of course, ads. This moment, like many others over the last 30 years, is a marker in history.

SEO 107

SEO Branding User-Generated PR 107

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO 93

SEO PR User-Generated Non-Profit 93

Search Engine Land

SEPTEMBER 5, 2024

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. What level of content updates is SEO expected to do?

SEO 86

SEO Communications Content Marketing Customer 86

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? What Is Plumbing SEO?

SEO 103

SEO Customer Real Estate User-Generated 103

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate 97

Real Estate SEO Price User-Generated 97

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce 126

eCommerce SEO User-Generated Key Performance Indicator 126

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing 102

Manufacturing SEO Key Performance Indicator Customer Acquisition 102

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Backlinko

JANUARY 6, 2025

“When people ask what our marketing hack is or which agency we worked with, they miss the point. Ask what their perfect product would look like. Read more: SEO vs. SEM: Whats the Difference? We had 3,000 people on the phone tell us exactly what they wanted. That’s the real secret.” Just listen.

eCommerce 110

eCommerce Shipping Logistics Transform 110

Search Engine Land

OCTOBER 3, 2024

That said, in a world of semantic search , we should not necessarily ask, “How long should my content be?” For example, the blog post you’re planning to write might work better as an individual FAQ on a product or category page or as bullet points with product details or another type of formatted list. but “How direct is my answer?”

SEO 116

SEO User-Generated Communications Place 116

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. In fact, I’ve maintained a 75% close rate by focusing on one thing: demonstrating value before asking for the sale. In fact, I’ve maintained a 75% close rate by focusing on one thing: demonstrating value before asking for the sale. SEO looks different every year.

SEO 77

SEO Price Outbound Marketing CRM 77

Backlinko

DECEMBER 28, 2024

This involves providing information like your businesss name, category, and website URL. Send a Feedback Email Emailing customers to ask for a Google review right after they buy from you is a good way to get reviews while their experiences are still fresh in their minds. You can also manage these listings within the tool.

User-Generated 115

User-Generated Energy SEO Place 115

Hubspot Marketing

AUGUST 20, 2024

The exercise equipment and tech company Peloton uses this strategy on its website: Image Source A chatbot like this can deliver relevant content and calls to action or even simply ask if the user has any questions. and ask ChatGPT to group the responses into categories to make reporting easier. Take SEO analytics company Ahrefs.

User-Generated 134

User-Generated Food Marketers Marketing 134

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Please keep reading to learn from me and some incredible leaders in the SEO industry. That's why SEOs put so much effort into earning page-one ranks for our employers and/or clients.

SEO 119

SEO Education Product Place 119

Backlinko

JUNE 12, 2025

That’s the promise of programmatic SEO. In this guide, I’ll show you when programmatic SEO works, when it doesn’t, and how you can build your own winning programmatic SEO strategy. What Is Programmatic SEO? With programmatic SEO, you automate page creation based on patterns in search behavior.

SEO 75

SEO User-Generated Transform Real Estate 75

Hubspot Marketing

APRIL 15, 2025

With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. It introduced me to brands I never wouldve found if they hadnt optimized for the SEO-driven customer journey. Table of Contents What is customer journey SEO?

Customer Journey 90

Customer Journey SEO Customer Price 90

Hubspot Marketing

NOVEMBER 25, 2024

At the time, my team was called the Historical Optimization team and we sat at the intersection of HubSpot’s SEO and Blog teams. Ahrefs’ Mateusz Makosiewicz even declared it as the “biggest corporate blog … ever” in an SEO case study earlier this year. Plus, I’ll share the results we found. Why We Audited It all started in early 2023.

SEO 127

SEO Education Thought Leadership Place 127

Backlinko

JULY 15, 2025

They’re asking questions like “What is SEO software?” They’re asking questions like: What’s causing this issue? They’re not asking questions. Ask questions like: What’s your biggest challenge with [topic]? But they’re still figuring out what kind of solution they need. How serious is it?

Customer 118

Customer User-Generated Price Analytics 118

Backlinko

JULY 26, 2024

SEO Writing Assistant: Best for Optimizing Your Content for SEO G2 Rating 4.5/5 Semrush’s SEO Writing Assistant is widely used to optimize content for search engines. Helping make sure that your content is engaging, easy to read, and SEO-friendly. 5 stars ( 2,000+ reviews ) Capterra Rating 4.7/5 Pro at $129.95/month,

Price 101

Price User-Generated SEO Management 101

Backlinko

JULY 9, 2025

In this guide, I’ll explain: What GEO is and how it’s different from SEO Why you shouldn’t throw away everything you’ve already learned The top techniques that will help you optimize your content for generative engines (and drive results for your business in the process) What Is GEO and Why Does It Matter? We’re not saying GEO replaces SEO.

User-Generated 106

User-Generated SEO Branding Email Marketing 106

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO 67

SEO User-Generated PR Analytics 67

Backlinko

JULY 30, 2024

In this post, you’ll learn the 10 most important types of keywords to improve your SEO. Informational keywords How to change a tire, what is SEO 3. Short Tail keywords Off-page SEO, gardening tips 8. Geotargeted keywords Vinyl record store in New York We’ll show you how these types of keywords can help shape your SEO strategy.

User-Generated 110

User-Generated SEO Price Email Marketing 110

Backlinko

JANUARY 24, 2025

It provides links only to popular products and categories. Click one of these product category links, and youll find the pages are just as well-organized. Take the Smart Home category, for example. Theyre a perfect mix of SEO and user experience (UX). It ticks all the big mobile SEO boxes.

eCommerce 100

eCommerce Shoppers Transform User-Generated 100

Buffer Marketing

FEBRUARY 6, 2025

Select the category that best describes your business And voila! TikTok SEO 3. TikTok SEO TikTok has started to function more and more like a search engine. TikTok SEO is also why I encouraged having a detailed social media bio that uses all the right keywords that your audience is using to search for brands like yours.

SEO 115

SEO Real Estate User-Generated Promotion 115

Hubspot Marketing

JANUARY 8, 2025

SEO and data analysts: Provide insights based on previous campaigns and predict trends that may have future budget implications. Kawecki says, Ive learned to start by asking, What are we actually trying to do here? Its easier to map your budget to categories and activities when you know what you want to accomplish.

Social Media Marketing 135

Social Media Marketing CMO Finance Health 135

SmartBrief - Marketing

JUNE 2, 2025

Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( Beyond organic SEO Organic SEO will always be vital. However, AI has generated a new type of SEO to be aware of: AI-generated summaries for search queries. is down 22%. See Ad Age for details.)

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketers 114

SocialPilot

OCTOBER 14, 2024

Ask for Reviews We have already discussed how you can get your Google review link and how you can share it with your customers through email, text, website, or social media platforms. But there is more to asking for reviews. Plus, responding to reviews regularly helps your SEO.

Management 104

Management Food Place Customer 104

Vertical Response

JULY 21, 2025

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. A key pillar of digital marketing is search engine optimization (SEO). What is SEO Engine Optimization?

SEO 52

SEO User-Generated Email Marketing Digital Marketing 52

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. And that helps us with editorial pillars and topic selection,” he says. “We

Education 100

Education Logistics Promotion Advertising 100

Backlinko

SEPTEMBER 6, 2024

We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. Learn pros, cons, and pricing to make the right decision for your business. What to Look for in a Google Analytics Alternative What are your non-negotiables for an analytics tool? based servers.

Analytics 104

Analytics Price Law User-Generated 104

Martech

APRIL 10, 2025

A drop in search-generated traffic can make it seem like your SEO efforts have taken a hit. Using different queries, I asked Gemini for information about a company and the URL to the company’s site. Some people fully embrace it, others are wary, and many are still unsure what to think. ” The usual response? Processing.

Transform 135

Transform User-Generated Analytics Retail 135

Backlinko

APRIL 29, 2025

Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy.

eCommerce 88

eCommerce Food Shoppers Retail 88

Animalz blog

APRIL 17, 2025

Animalz helped Rilla overcome these resource constraints with SEO-optimized content based on proprietary data. This full-service approach prevented Will from getting bogged down in daily operations and allowed him to finally ship data-driven SEO content. He describes them as very down to earth, with a no-nonsense attitude.”

SEO 62

SEO Branding Transform Shipping 62

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. But the real fun begins when we ask our most experienced friends for their input. Perhaps because it’s a category where benefits are cumulative. We’ll ask them how their content has changed. is one of the questions.

Marketers 69

Marketers Marketing Whitepaper Content Marketing 69

Sales Force: CMO

JUNE 23, 2025

For years, search engine optimization (SEO) strategies have focused on keywords, backlinks, and content optimization. Before AI, SEO strategies centered on one main objective: ensuring your website appeared on the first page of search engine results. An example from ecommerce SEO is “best running shoes 2025.”

SEO 45

SEO Transform eCommerce User-Generated 45