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This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. Clients often judge SEO and paid search as independent channels. In 2009, the entire U.S.
This is especially true for content marketers and SEOs. This is similar to SEO featured snippet optimization. These guest posts should be tailored for readers, but just as guest posts are useful for SEO and links, guest posts are now useful at getting your brand into AI training data. Everything before this time was pre-AI.
By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.
Supporting Contributors SEO Specialist: Keyword strategy and content optimization. Create a simple grid with power on the vertical axis and interest on the horizontal axis. Key Influencers Sales Director: Input on customer pain points and objections. Product Manager: Technical accuracy and feature roadmap.
SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. Finally, AI makes SEO recommendations.
If you want to be in the win category, you need to know how to optimize it. In the legal vertical, the competition is fierce, with the most expensive (aka high CPC) keywords. Invest in SEO-driven content and push it with paid ads. First, lets walk you through the four basic steps to marketing optimization.
Optimize Metadata Metadata is your profile’s first impression — your username, handle, bio, descriptions, and category tags. They act like social SEO. Let’s break down 12 proven SMO strategies that help your content show up, stand out, and spark action. Why Does Metadata Make or Break Discoverability? Smart hashtags?
By analyzing these patterns, you can answer very strategic digital marketing , PR and SEO questions: What types of media placements drove these search patterns? Should we consistently invest in PR or SEO instead of short-term campaigns? Forbes) and also vertically targeted publications (e.g., What is brand search behavior?
Beyond just the core details, such as date, time, and working video title, include your primary and secondary YouTube keywords for SEO. When planning each piece of content in your calendar, organize the details into two main categories. The ideal solution depends on your specific needs, team size, and budget. Google Sheets, Excel).
The tool will automatically detect the difference between vertical and horizontal video. And yes, Dont forget to optimize your video title and description with keywords to spruce up your YouTube SEO. Step 3: Configure Advanced Settings Next, you must select the content category of your video.
The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. We’ve broken this up into three separate lists: visitor psychology, additional media and SEO. Resource: 3 Internal Linking Strategies for SEO 8. Maybe you’ve noticed. They’re the big winners.
Over time, peers and prospects begin associating your posts with category-level thinking. They act as LinkedIn’s version of SEO Tags. The State of AI-Driven Sales in 2025”) Break content into skimmable, SEO-friendly H2s Link hashtags to content themes, not just trending terms 4. What Are Specialisms? Why Does It Matter?
(I humbly suggest the New Rules of Marketing Technology & Operations as one helpful framing, as well as a perspective on aggregation within tech stacks , both horizontal and vertical.) ” It assembles a collection of best-in-class apps across different categories. They should be among the very best in their category.
He only provides consulting services to expert SEOs and also performs search marketing expert witness services. The Google search ranking volatility tools were heated over the weekend but the SEO industry was pretty quiet. KurtHenninger on X Theyre the same from an SEO POV. Google Business Profiles are disappearing for some.
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?
To be frank, it was a weird update in that many of the Google tracking tools showed that volatility has calmed significantly during this update, all while the SEO community was heated in documenting ranking changes for themselves, clients or other sites during this update. seoClarity. Here are those charts: ANYONE ELSE? My personal opinion.
With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO. It dives into a variety of tools, settings, categories, and other elements that can make or break your approach to Pinterest SEO. Have you had success with Pinterest SEO?
For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.
The importance of SEO web design is that when we invest in a website’s development, we want it to be very presentable, with pleasant visual elements, in addition to offering functional, simple, and intuitive navigation. However, can we reconcile this approach with SEO techniques ? Why combine SEO and web design?
While many SEO practitioners will smirk at the term “ E-E-A-T ” and immediately the ink about what’s for lunch, they aren’t necessarily wrong. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy. This article explores how to incorporate local SEO tactics into an E-E-A-T strategy.
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. YouTube video SEO (or search engine optimization) is much easier than it sounds. The best part? ” Not bad for a five-month-old show.
It also enhances your site’s visibility in search engine results by demonstrating topical relevance, which is a crucial factor in SEO. Build a Logical Site Architecture Categories and Subcategories : Organize your content into categories and subcategories that reflect your main topics and sub-topics.
If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022. While the search impact thus far has been largely flat, we’ve seen numerous websites in competitive verticals lose mobile traffic throughout the update. Link spam & guest blog posts.
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools. In our more market-intelligence-focused model, SEO-relevant data breaks out into three distinct categories. Search data.
With Instagram making recent changes ( RIP, IGTV… ), let’s review the video formats available on the platform: Reels: Vertical, full-screen videos that can be up to 60 seconds long with major impact. Instagram Videos: Replacing the IGTV tab on your profile, all videos that aren’t Reels fall into this category. So what works best?
Bar graphs can be vertical or horizontal, with each bar representing the values of each category. Bar graphs can represent any set of numbers you need to compare side-by-side, and you can use colors to reflect different categories. They are a great way to illustrate how various categories compare to their larger context.
Image SEO is an intriguing niche because of the immediate impression images make when viewed. Read on and I will share a comprehensive overview of my image SEO “secret manual.” Image SEO: Ranking factors and influential elements. Image search has long been one of the top-used search vertical types.
That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.
Your aspect ratio must be 2:3 and should be vertically oriented. There are three categories to choose from -- Build Awareness, Drive Consideration, and Conversions. Maximize your SEO efforts. On Pinterest, categories of interest are already sorted and categorized. Your boards also provide an opportunity for SEO.
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. 5 key benefits of enterprise SEO platforms. Enterprise SEO platforms perform many tasks in one system.
Image credit: BrightEdge That’s according to new data released by enterprise SEO platform, BrightEdge, and its new experimental tool, BrightEdge Generative Parser. It could result in big changes in some verticals. These categories include: Age: “This could be unsafe or illegal depending on a person’s age.”
To create a great experience, think about your users: Where would they look for product categories? Further reading: How to Set Up an SEO-Friendly Website Architecture UI Design UI design focuses on how your site looks, from product card layouts to checkout button styles. Further reading: Mobile SEO: The Definitive Guide 3.
Only the spammiest of spammy SEOs “guarantee” anything. And it’s why you can’t really “guarantee” much in SEO with a great degree of accuracy. There's a saying in the SEO world: "You can't create search demand, you can only harvest it.". All SEO tools (even the best ones pictured here!)
Discovery It is critical to be discovered for brand and location-based queries by: Creating the most comprehensive listing on Google Business Profile (GBP) and vertically specific authoritative channels. Strong technical SEO foundation is necessary to ensure proper crawling and indexing of your content.
While writing “ The Science of SEO ,” I’ve continued to dig deep into the technology behind search. Let’s talk about how it all works and where the SEO skillset evolves to account for it. The queries are also segmented into different categories so we can get a sense of how different things perform.
Posted by Royh Planning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. So, let’s get down to business!
So you’ve won a new SEO client – hooray! As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup. XML sitemaps: Sitemaps are table stakes for SEOs; they lay out pages, images, and videos in a way that helps search engines navigate a site’s content.
2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. 2020: The updated Microsoft Bing Search App also had a new look featuring a carousel of common search categories.
Impressions are the same meaning as Facebook: the number of times it shows up in a feed, search results or category results. If your Pins are receiving high viewers but low impressions, it could mean that your followers are seeing your Pins but your SEO could use improvement. Audience Insights.
Create Pins in Most Popular Categories. If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business. SEO for Pinterest. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. Most of Pinterest users, 71.1
Choose a category for your board. This helps with SEO. Vertical imagery. Optimize for Pinterest SEO. Beyond doing good keyword research, there are several things you can do to optimize for SEO on Pinterest. From you profile, click the plus sign over Create a Board. Add a descriptive title. Create your first Pin.
on SEO by the Sea. ’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.
Smart marketers know SEO isn’t about showing up in SERPs for every keyword that slightly relates to their brand. What types of verticals or industries have you worked with the most clients? Take hints from their blog categories and most used tags. Audit Your Existing Content for Voice, Expertise, and SEO.
We’ve divided the 30 books into five categories: Content. John Jantsch ’s SEO For Growth. In this book, John gives an incredibly in-depth overview of SEO strategy and how it fits into a digital marketing strategy. We will select five winners, one for each category, and they will receive all six books from that category!
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