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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. Clients often judge SEO and paid search as independent channels. In 2009, the entire U.S.

SEO 108
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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

This is especially true for content marketers and SEOs. This is similar to SEO featured snippet optimization. These guest posts should be tailored for readers, but just as guest posts are useful for SEO and links, guest posts are now useful at getting your brand into AI training data. Everything before this time was pre-AI.

SEO 107
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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

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How to Create a Stakeholder Map for Seamless Project Tracking

Hubspot Marketing

Supporting Contributors SEO Specialist: Keyword strategy and content optimization. Create a simple grid with power on the vertical axis and interest on the horizontal axis. Key Influencers Sales Director: Input on customer pain points and objections. Product Manager: Technical accuracy and feature roadmap.

Finance 122
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The AI-Powered Competitive Analysis: 3 Quick Ways to Score Your Brand vs. Your Competitors

Orbit Media Studios

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. Finally, AI makes SEO recommendations.

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Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend

Hubspot Marketing

If you want to be in the win category, you need to know how to optimize it. In the legal vertical, the competition is fierce, with the most expensive (aka high CPC) keywords. Invest in SEO-driven content and push it with paid ads. First, lets walk you through the four basic steps to marketing optimization.

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12 Social Media Optimization Techniques to Outperform in 2025

SocialPilot

Optimize Metadata Metadata is your profile’s first impression — your username, handle, bio, descriptions, and category tags. They act like social SEO. Let’s break down 12 proven SMO strategies that help your content show up, stand out, and spark action. Why Does Metadata Make or Break Discoverability? Smart hashtags?