Hubspot Marketing

MARCH 11, 2025

She means that you need to think bigger than just a few scattered Facebook ads. And because your name is constantly out there you become category king or category queen with your local business. Are you proactively reaching out to customers who talk about you on social media? And when you coordinate them both?

Marketers 118

Marketers Marketing Digital Marketing Promotion 118

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

User-Generated 131

User-Generated Influencer Marketing Marketers Marketing 131

Martech

JANUARY 22, 2025

These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. Spend on TikTok for 2024 was $4.8

Advertisers 117

Advertisers Advertising Product Place 117

SmartBrief - Marketing

JULY 30, 2024

Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit. Amplified reach While Reddit certainly isn’t the largest social media platform on the block, don’t sleep on its users.

PR 132

PR Marketers Marketing Industry Insights 132

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Hubspot Marketing

SEPTEMBER 3, 2024

Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. But what should your Facebook Ads budget actually look like?

Advertisers 128

Advertisers Advertising Price User-Generated 128

Hootsuite

MARCH 21, 2025

Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% Checkout on Facebook or Instagram This is Metas native payment solution that allows customers to complete purchases directly in Instagram, without leaving the app. based shops.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Sprout Social

SEPTEMBER 26, 2024

Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement. As such, good engagement serves as social proof and reflects positively on your brand authenticity. Other influencer categories generally see an engagement rate between 0.80% and 1%.

User-Generated 120

User-Generated Food Analytics Promotion 120

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in.

Price 125

Price Influencer Marketing Analytics Management 125

Backlinko

JULY 22, 2024

Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums.

SEO 120

SEO Law User-Generated Analytics 120

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget? Stay flexible.

B2C 115

B2C CMO Copywriting Analytics 115

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community can also be a social community, and vice versa. How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.

Branding 116

Branding User-Generated Millennials Education 116

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Analytics 115

Analytics Transform User-Generated PR 115

Buffer Marketing

JULY 23, 2025

Instagram has over 2 billion monthly active users — and counting Instagram hit 2 billion monthly active users — and it happened in just over 11 years, reaching the number faster than Facebook and YouTube. Turkey also has a high Instagram audience uptake rate (88.8%) of the population using the social network. male and 46.5%

Gen Z 99

Gen Z User-Generated Education Place 99

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. For instance, the numbers show that social selling is poised to be a huge profit driver. Social selling is really where things are shifting.

Product 114

Product User-Generated eCommerce Shipping 114

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hootsuite

FEBRUARY 10, 2025

The Meta Pixel is a powerful data-gathering tool that helps marketers understand how Facebook and Instagram impact website sales. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. What is the Meta Pixel (formerly Facebook Pixel)?

Social Media Marketing 98

Social Media Marketing Shoppers Law Advertisers 98

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Traditional print media and social platforms come in third and fourth. Here’s an example of paid media advertising on Facebook.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. Social media platforms Marketing 4.1. Pricing 2.3.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Martech

APRIL 7, 2025

They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. Facebook vs. X. Customers don’t make decisions based on industry categories or market definitions. Most marketers define their competition too narrowly and it’s costing them.

Customer 114

Customer Food Place Branding 114

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Branding 101

Branding Finance Fashion Health 101

Customers.ai

JANUARY 3, 2025

A study found that 73% of consumers use multiple touchpoints during their path to purchasebrowsing online, visiting a store, scrolling social media, or even clicking an email. Trust and Reviews : Social proof is everything. This is where social proof can help close that sale. Your job is to make saying yes as easy as possible.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. It also appears on your Facebook page.

Analytics 113

Analytics User-Generated Social Media Marketing Management 113

Hubspot Marketing

OCTOBER 25, 2024

In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics. Category Most of the directories on this list work for any industry or target market. Table of Contents What is a business directory?

Real Estate 89

Real Estate SEO User-Generated Advertising 89

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

MARCH 27, 2025

The Australian market provides fertile ground for influencer campaigns, with high internet and social media usage. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Influencer Marketing 92

Influencer Marketing Marketers Marketing User-Generated 92

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race? series about our industry.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Sprout Social

MARCH 14, 2025

This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. What is live social shopping? How does live social shopping work?

Branding 118

Branding Gen Z Energy Shoppers 118

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. messages are exchanged between people and brands on Facebook Messenger alone. But in most companies, social media and customer service functions are completely separate. Why should you connect your social media with Salesforce?

Communications 120

Communications Place Social Media Marketing Customer 120

Backlinko

DECEMBER 19, 2024

a social media competitor analysis). Below, weve organized our favorite tools by category. To make the most of the platform, opt for a paid plan: Starter ($59/month) Professional ($99/month) Advanced ($299/month) Enterprise (custom) Top Social Media Competitor Analysis Tools 12. Pricing Social Tracker is part of Semrush Social.

Price 105

Price Non-Profit Advertisers Advertising 105

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. And how can the platform these teams rely on give your social strategy a competitive edge? That’s why we’ve been named #1.

Analytics 84

Analytics Transform Health Management 84

Customers.ai

OCTOBER 21, 2024

Add any other filters, such as date ranges, specific product categories, or order values. whether they purchased a specific product or category). Add any other filters, such as date ranges, specific product categories, or order values. Trigger : This flow is triggered when a customer makes a purchase in a specific category (e.g.,

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Backlinko

JULY 15, 2025

Think: Short videos or animations on social platforms Blog posts tied to lifestyle or work challenges Paid ads that highlight common frustrations in a simple way For example, Semrush uses TikTok to create short, relatable videos aimed at digital marketers. This can be anything from social media accounts and blogs to podcasts and videos.

Customer 117

Customer User-Generated Price Education 117

Buffer Marketing

NOVEMBER 22, 2024

  But if you think you might fall into this category, don’t stress — it’s really easy to switch your Instagram account type, no matter how old (or new) it is.  Category labels: Highlight your niche (e.g., “Blogger,” “Athlete”) with an optional label on your profile.

Law 73

Law Education Retail Analytics 73

Hubspot Marketing

JANUARY 28, 2025

Then why throw money at Facebook ads like crazy? A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent. Is your audience on LinkedIn? And vice versa.

Non-Profit 72

Non-Profit Transform Marketers Marketing 72