SmartBrief - Marketing

JULY 30, 2024

Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. This allows social listening tools to scan the platform, which I believe is one of the most valuable uses of Reddit. Amplified reach While Reddit certainly isn’t the largest social media platform on the block, don’t sleep on its users.

PR 132

PR Marketing Marketers Industry Insights 132

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target audiences. Only time will tell what falls into which category.

Transform 124

Transform Marketing Marketers Entertainment 124

Hubspot Marketing

JULY 12, 2024

What social media platforms do they use? Qetsiyah Jacobson is a Social Media Community Manager at HeyOrca , and she agrees with Martin: You have to put in the effort to really know your community. Since you don’t own the community (because it’s a social media platform), you’re limited to what Facebook allows.

Management 116

Management Promotion Law Market Research 116

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. It improves staff recruitment , retention , and engagement.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

JULY 12, 2024

Top 6 Types of Online Communities Disclaimer: Some communities may overlap across categories or share similarities with each other. For example, a brand community can also be a social community, and vice versa. How social communities work: You’re building engagement around audience interests, your brand campaigns, or industry events.

Branding 116

Branding User-Generated Millennials Education 116

Sprout Social

JUNE 18, 2025

Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Backlinko

JULY 15, 2025

Think: Short videos or animations on social platforms Blog posts tied to lifestyle or work challenges Paid ads that highlight common frustrations in a simple way For example, Semrush uses TikTok to create short, relatable videos aimed at digital marketers. You can also run polls on LinkedIn, Instagram, X, and more.

Customer 117

Customer User-Generated Price Analytics 117

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketing 120

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Hubspot Marketing

DECEMBER 30, 2024

Equally, you might track your LinkedIn content's success or how well your email campaigns perform. Thats opposed to other content types like social media or email. That could be anything from improving the copy, adding testimonials as social proof, or making on-page SEO changes to improve search visibility. Long story short?

eCommerce 125

eCommerce SEO User-Generated Key Performance Indicator 125

Hubspot Marketing

MARCH 26, 2025

I didnt go into it thinking it would be a social media business per se, says West. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. I chatted with some of the best in social media entrepreneurship and Im diving into trends, tips, and more below. Youre in luck.

Gen Z 115

Gen Z User-Generated eCommerce Promotion 115

Hootsuite

APRIL 23, 2025

What the data tells us LinkedIns user base is professional, affluent, and global. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. LinkedIn age demographics 1.

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race? series about our industry.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

SocialPilot

JANUARY 27, 2025

Social media for B2Bsounds tricky, doesnt it? But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. Its about understanding your target audience, choosing the right social platforms, and creating content that resonates with decision-makers.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget? Stay flexible.

B2C 115

B2C CMO Copywriting Analytics 115

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask? Yeah, us, too.

Analytics 115

Analytics Transform User-Generated PR 115

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Neil Patel

JUNE 25, 2025

If you can make paid media work, you’ll generate a supply of customers that isn’t dependent on the whims of Google, the shifting priorities of social media algorithms, or unpredictable referrals. Traditional print media and social platforms come in third and fourth. But which channels are right for you?

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. Social media platforms Marketing 4.1. Pricing 2.3.

Customer Acquisition 124

Customer Acquisition Price Non-Profit SEO 124

Orbit Media Studios

OCTOBER 30, 2024

Neither does Meta or any other big tech search or social platform. Impact to the platforms: Will oversaturation of junk content overwhelm the search and social platforms? Will the relevance and quality of our search results and social streams decline? Be as comprehensive as possible with the categories.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

OCTOBER 25, 2024

In this post, I’ll go over everything you need to know about creating business listings and why they’re so valuable, even in the age of social media and other marketing tactics. Category Most of the directories on this list work for any industry or target market. Table of Contents What is a business directory?

Real Estate 89

Real Estate SEO User-Generated Advertising 89

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. I make social media content. Test your message on social media immediately. If I were a founder, I would want to be on social media right now. We posted it on social media. That's what I do.

Branding 118

Branding Inbound Marketing CMO CRM 118

Buffer Marketing

JULY 23, 2025

Turkey also has a high Instagram audience uptake rate (88.8%) of the population using the social network. 84% of social users have an Instagram profile Instagram doesn’t just dominate by user count — it’s also the most widely adopted platform among global internet users with a social media presence.

Gen Z 99

Gen Z User-Generated Education Place 99

Sprout Social

JUNE 16, 2025

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. As investment in LinkedIn marketing grows, the need to accurately measure ROI becomes even more critical.

CRM 78

CRM Key Performance Indicator Transform Marketing 78

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. And how can the platform these teams rely on give your social strategy a competitive edge? That’s why we’ve been named #1.

Analytics 84

Analytics Transform Health Management 84

Hubspot Marketing

JANUARY 28, 2025

Is your audience on LinkedIn? A simple example: A clothing store spends $50,000 a month on social media ads, email campaigns, and influencer partnerships. After looking at the numbers, they realize: Social media ads bring in $20,000 for every $10,000 spent. LinkedIn ads were more effective at turning into customers.

Non-Profit 72

Non-Profit Transform Marketing Marketers 72

Backlinko

JULY 1, 2025

Here’s a sample prompt to get started (the more details, the better): Write a [blog post/social media caption/email newsletter] about [your topic] for [target audience – include their biggest challenges or goals]. This creates authentic, unpaid social proof that builds trust and boosts visibility. The benefit?

Marketing 85

Marketing Marketers User-Generated Promotion 85

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 95

Social Media Marketing Marketing Marketers Influencer Marketing 95

Orbit Media Studios

NOVEMBER 13, 2024

Perhaps because it’s a category where benefits are cumulative. All channels – search, social and email – get more effective over time. I’ve stopped all social media except for LinkedIn. Mark Schaefer Years of experience: 16 First post : Who is the company voice on social media? That’s it.

Marketing 69

Marketing Marketers Whitepaper Content Marketing 69

Buffer Marketing

JANUARY 29, 2025

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior. And guess what?

Entertainment 119

Entertainment Management Social Media Marketing Marketing 119

SmartBrief - Marketing

JUNE 2, 2025

The technology was OK for writing copy drafts of social and blog posts, outlines and strategies but it wasnt so hot for graphics creation. Through custom AI ad targeting, Lenovo says campaign ROI is up 270% and Sargento says non-category purchases are up 6.6%. ( Changing social media: Facebook use among Gen Z is dropping.

Gen Z 114

Gen Z Market Trends Affiliate Marketing Marketing 114

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. But it’s far from the only responsibility.

User-Generated 105

User-Generated Influencer Marketing Management Health 105

Backlinko

DECEMBER 19, 2024

a social media competitor analysis). Below, weve organized our favorite tools by category. To make the most of the platform, opt for a paid plan: Starter ($59/month) Professional ($99/month) Advanced ($299/month) Enterprise (custom) Top Social Media Competitor Analysis Tools 12. Pricing Social Tracker is part of Semrush Social.

Price 105

Price Non-Profit Advertisers Advertising 105

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. That includes PDFs, podcasts, MP3s, MP4s, YouTube videos, social media threads, articles, and files from your computer. Auto-generating captions and subtitles for social media.

Product 111

Product Marketing Marketers Entertainment 111

Buffer Marketing

JUNE 19, 2025

There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. Aim for 3 content pillars.

Place 93

Place Branding Marketing Strategy Social Media Marketing 93

Martech

JULY 25, 2025

When I asked the AI to help me understand customer sentiment, it pulled insights from social media, forums and review sites. integrations, AI, automation, templates) Blog posts Video content (YouTube, webinars) Ad copy (LinkedIn, Google Display, etc.) Maybe it’s analyzing consumer sentiment in an emerging category. Be specific.

Whitepaper 60

Whitepaper Marketing Marketers Thought Leadership 60