Hubspot Marketing

JANUARY 8, 2025

A social media marketing budget also makes sure everyone in your organization is aligned with your strategy. Wisia Neo , content marketing manager at ViB, argues that knowing your audience is the single most important factor when creating your social media budget. to marketing on average.

Social Media Marketing

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Thats just where we are right now. But theres more to it than just technology. Hyper-Personalization Powered by AI 2.

Market Trends

Hubspot Marketing

NOVEMBER 7, 2024

Since our product was built around inbound marketing, we focused on channels like content marketing and SEO, which attracted our target audience while simultaneously (and conveniently) showcasing the actual value of our own product. At HubSpot, for example, we built our distribution strategy alongside our product development.

Inbound Marketing

Martech

DECEMBER 27, 2024

In 2025, as social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses, and the growing creator economy will find it increasingly difficult to reach their ideal audiences, said Rachel Sterling, CMO of domain name technology company Identity Digital. The result?

Customer

Martech

DECEMBER 10, 2024

With generative search engines increasingly pulling responses from brand-owned content, marketers who adapt their strategies to GEO can: Increase visibility in generative search results. Instead of leaving critical brand moments to chance, GEO ensures that AI systems represent your brand accurately and authentically.

Transform

Hubspot Marketing

OCTOBER 22, 2024

Jessica Apotheker , a marketing leader and CMO at Boston Consulting Group, explains why organizations need to build such a customized reporting setup. In her TED talk , she emphasizes that marketers should have the right AI tools to track customer behavior, predict outcomes, and deeply analyze each campaign.

Analytics

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. The new ways to approach determining ICP, as well as automating account data and research, will help marketing and business development scale and leverage their tech stack more efficiently.

Transform

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Everything before this time was pre-AI. Don’t despair.

SEO

Hubspot Marketing

JUNE 19, 2025

Why Companies Reach Out for a Content Audit Before I begin working with clients, a CMO or VP of marketing already has had a long-time conviction that content is important. Put another way, they know they can’t afford not to invest in quality content marketing. Here are the most common and damaging.

Marketers

Orbit Media Studios

NOVEMBER 13, 2024

By Andy Crestodina Every year, we ask 1000+ content marketers 22 questions about content marketing. It shows the changes over time in article length, publishing frequency and marketing challenges. Many of our content heroes share their insights below. Less experienced marketers are more likely to struggle.

Marketers

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Skills Similar to job requirements and qualifications, this section should state what technical and/or soft skills are needed for a candidate to perform in the role.

Management

Orbit Media Studios

JANUARY 8, 2025

But content marketers often collaborate with influencers on podcasts, events and webinars. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media.

Copywriting

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. In his words, “Marketing is more than clicks and conversions.”

Influencer Marketing

Duct Tape Marketing

DECEMBER 18, 2024

Strong marketing leadership ensures all efforts align with business goals and drive measurable growth. Fix foundational issues first: improve messaging, optimize your website, and focus on building trust through content marketing. Implement a repeatable marketing system that delivers consistent, long-term results.

CMO

Hootsuite

OCTOBER 2, 2024

Average social media budget in 2024 General marketing budget Let’s start by looking at the average marketing budget as a whole. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for B2B brands, 7.9% for those with an even mix of B2B and B2C, and just 5.7% for B2C brands.

B2C

Orbit Media Studios

JUNE 24, 2025

If you have a documented content marketing mission statement , this is easy. Permission is 9/10ths of why email marketing continues to drive the highest ROI of any channel!” ” Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. You need to answer the question, “what’s in it for me?”

Law

Backlinko

OCTOBER 16, 2024

For instance, you rarely see a CMO or VP of SEO role appear on a job board. Build Your Network SEO is no different from any other industry. A lot of the time, you land a job because of who you know , not what you know. The more senior the role, the more true this is.

SEO

Martech

MARCH 18, 2025

The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. The B2B GTM organization will unify under a chief commercial officer and the CMO role will significantly decrease.

CMO

Orbit Media Studios

FEBRUARY 4, 2025

Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. A must-read for anyone looking to build a content strategy that drives real business impact. Yes, please!

Analytics

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform

Orbit Media Studios

APRIL 30, 2025

Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. ” Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing.

Transform

Orbit Media Studios

AUGUST 6, 2024

Image source: Data-Driven Empathy: How to Use Data in Marketing Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. Wait, more practical insights? Yes, please!

Analytics

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. They won’t get that from a social media post that says, “How to do content marketing.” By Andy Crestodina I’m an SEO.

SEO

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. In this expanded role, Shafqat will oversee product and engineering in addition to marketing, bringing a holistic approach to our solutions. Our Annual Recurring Revenue (ARR) has surpassed $400 million.

CMO

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. Who’s running my retirement plan?’”

Branding

Hubspot Marketing

MAY 12, 2025

When I hear HubSpot, I think about CMO Kipp Bodnar and his podcast. Rather than defining a target market in vague, generic terms, a market of one refers to an actual, specific person who you can pull up on LinkedIn. In my case, my market of one is HubSpots CMO, Kipp Bodner. Thats personal branding at work.

Branding

Orbit Media Studios

JULY 24, 2024

Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. He’s an international top-rated keynote speaker and the author of Content Chemistry: The Illustrated Guide to Content Marketing. A must-read for anyone looking to build a content strategy that drives real business impact. Yes, please!

Law

Duct Tape Marketing

JANUARY 10, 2025

Suddenly, small businesses had access to big opportunities, but it also got a lot more complicated with SEO, analytics, and content marketing to figure out. By prioritizing leadership and using your resources wisely, you can hit your marketing goals and set your business up for lasting success. Ready to see real results?

CMO

Businesses Grow

MAY 5, 2025

As far as I knew, this had been my first contact with him, and the email was signed with his name and title — he was the CMO of a Fortune 100 company. About two years later, I heard from him a second time, He wanted to hire me to help him re-organize his corporate content marketing effort.

Transform

Orbit Media Studios

APRIL 15, 2025

Nicole Leffer, CMO AI Advisor “Think about who would be the best person in the world to do this task. Discover the topic / Channel fit Upload a GA4 Page Path report screenshot Its not easy to spot insights in marketing reports. Heres an example thats useful to content marketers. The impact is also clear.

CMO

Orbit Media Studios

SEPTEMBER 18, 2024

It all reminds me of this quote I read in Velocity’s new B2B Brand Manifesto … Joe Chernov , CMO at Pendo “Show me a company with runaway demand gen costs and I’ll show you a company with limited brand awareness. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. They may already know all about you.

CRM

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Orbit Media Studios

JULY 16, 2025

It was nice that they sent free traffic to websites, but they did it to build trust and build their user base, not to help brands and content marketers like you and me. If the marketing for your company was based on free traffic from an advertising company, you’ve always had this risk. Zero Click Marketing? Probably not.

Marketers

Orbit Media Studios

MARCH 18, 2025

Nicole Leffer, CMO AI Advisor “Even with security prompts like this one, GPTs may still ‘spill the beans’ about what’s contained in the prompts and directions to people who really understand how to get the technology to do what they want. As a content marketer, I love transparency. I share everything.

Customer

Martech

JULY 11, 2025

A single win, like cutting video turnaround time or boosting social engagement, can be incredibly persuasive for your CMO or head of marketing. AI-focused marketers agree that using the tools yourself is the best way to learn. If that’s not happening in your org, don’t wait. Start small. Get buy-in on one tool, one use case.

Event Marketing

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources.

PR