The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 While more than half of marketers reported a 10.4 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance Marketing Marketers 130

The CMO Survey

JUNE 16, 2020

Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing jobs lost : Although 62% of marketing leaders reported no job losses in their companies, 9% of marketing jobs have been lost, on average, due the pandemic. in the next year. of sales.

CMO 130

CMO Transform Customer Acquisition B2C 130

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. We want to diversify how we reach this market and go beyond search and other digital marketing channels. Then relax, keep learning and stay focused on the human side of marketing. Indifference is the enemy.”

SEO 107

SEO Branding User-Generated PR 107

Duct Tape Marketing

OCTOBER 5, 2023

We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. Key Takeaway: The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. 06:14] One challenge of the Fractional CMO model is essentially selling your time.

CMO 91

CMO Transform Shipping Social Media Marketing 91

Hootsuite

MARCH 21, 2025

says Aaron Whittaker , VP of demand generation & marketing at Thrive Digital Marketing Agency. For a fashion client, testing user-generated content versus professional photography revealed a 20% higher conversion with authentic, user-centered posts, said Kiel Tredrea , president & CMO of RED 27 Creative.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Hubspot Marketing

APRIL 12, 2019

The abundance of marketing quotes include content marketing quotes, famous marketing quotes, branding marketing quotes, inspirational marketing quotes, storytelling marketing quotes, social media marketing quotes, and digital marketing quotes. Social Media Marketing Quotes.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Digital Marketing 145

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Orbit Media Studios

DECEMBER 17, 2024

For a [company type] in [industry] we are targeting the following verticals: [list target markets] You are an expert [B2B industry] marketer who is deeply familiar with these target markets and the buyer persona for [industry] solutions, including where they tend to congregate. Use your marketing powers to do good in the world!

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Hootsuite

AUGUST 25, 2021

In particular, marketers raised their eyebrows at the mention of a master’s degree program in social media management at USC Annenberg’s School of Journalism and Communications. At the root of all of this discourse is a fundamental truth: Over the last decade, social media marketing has come into its own as a profession.

Management 140

Management Social Media Marketing Education Communications 140

Welcome Software

JANUARY 24, 2025

In other words: we're talking about perfecting your omnichannel marketing to achieve that oh-so-sought-after brand omnipresence. 10 steps to build an integrated marketing strategy Now, let's run through the step-by-step to building an integrated marketing strategy, including tips on how to tick each box.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

MAY 24, 2022

Marketing budgets are swelling in 2022, up from the previous year, when high hopes were dashed by a pandemic that wouldn’t quit. In 2021, marketing budgets claimed 6.4% This year, it’s up to 9.5%, according to the Gartner 2022 CMO Spend and Strategy Survey. Get the daily newsletter digital marketers rely on.

CMO 123

CMO Marketing Marketers Digital Marketing 123

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 98

Copywriting Social Media Marketing CMO Marketing 98

Marketing Insider Group

JUNE 8, 2020

In fact, several years ago when I decided to expand my own marketing repertoire to include Thought Leadership, speaking at external events and forums and creating a hybrid professional/personal brand, I modeled my efforts on those of Michael. Michael Brenner is the CEO, CMO and Content Marketing Leader for the Marketing Insider Group.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Sprout Social

MAY 25, 2022

There’s a lot of conversation about the tight talent market right now. Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the crunch. In fact, I believe social media managers are the next CMO.

CMO 130

CMO Social Media Marketing Price Management 130

Orbit Media Studios

OCTOBER 9, 2024

A 30% increase in clicks makes a big difference in the amount of traffic the post drives to your website, especially over the span of hundreds of social posts across years of a social media marketing program. The LinkedIn team also tested social posts with pictures of objects compared to pictures of people.

Digital Marketing 60

Digital Marketing Marketing Marketers B2C 60

Martech

DECEMBER 20, 2023

Click here to take the survey Marketing School While there’s a lot to be said for deep dives, you don’t always have the time for it. “Marketing School” is the answer. Neil Patel and Eric Siu offer daily bite-sized digital marketing insights and actionable tactics, battle-tested by their own hands.

Marketing Ethics 126

Marketing Ethics Copywriting Transform CMO 126

Sprout Social

JULY 30, 2020

Connec+ , a full-service digital marketing and retail consultancy business, recognized that social media would be instrumental in filling communication gaps. Thanks to social media we were able to continue to provide the connection that customers were craving throughout this time. At See.Spark.Go.

Retail 144

Retail CMO Food Entertainment 144

Buffer Marketing

SEPTEMBER 5, 2023

— Jen Hartmann (@jenalyson) July 29, 2021 A social media executive is someone who creates and executes the social media marketing strategy of a company. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company.

PR 123

PR Social Media Marketing Management Analytics 123

AWeber

DECEMBER 19, 2022

“Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. They’ll realize that email and SMS marketing together delivers much better results.”. Ann Handley, Digital Marketing & Content Expert.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Marketing Insider Group

JANUARY 6, 2020

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Social Media Marketing World. Digitalsummit.com. Friends of Search Amsterdam.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Marketing Insider Group

JANUARY 24, 2013

Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. B2B_Chat – # B2BChat – Weekly Twitter chat for B2B marketers – 8 p.m. DougKessler - Doug Kessler – Creative Director & Co-founder of Velocity, B2B marketing agency to the stars.

PR 112

PR Whitepaper CMO Marketing 112

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Bannerflow

FEBRUARY 11, 2019

For Ville Heijari, CMO at Rovio (an early-adopter to the in-house movement) ad tech has been an essential addition: ‘We use workflow automation tools, campaign automation, and various tools that enable us to increase the speed of delivering more versions, variation and experiments with digital campaigns.’. Otherwise, why bother?

CMO 92

CMO Advertising Advertisers Analytics 92

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

So what’s a marketer to do? And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Martech

FEBRUARY 24, 2022

As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences. ” Get the daily newsletter digital marketers rely on. Additional immersive marketing resources. Processing.Please wait.

Marketing 135

Marketing Marketers Communications CMO 135

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Transform 120

Transform CMO Advertising Advertisers 120

Martech

MARCH 12, 2024

Social media is now considered the most effective B2B channel for driving revenue, per the 2023 State of B2B Digital Marketing report (download required). They said “for driving revenue,” not some perceived “fluffy” marketing goal like driving “likes” or engagement. But if you don’t look…you won’t find it.

Whitepaper 114

Whitepaper Millennials Law CMO 114

AWeber

DECEMBER 19, 2022

“Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. They’ll realize that email and SMS marketing together delivers much better results.”. Ann Handley, Digital Marketing & Content Expert.

Market Trends 98

Market Trends Email Marketing CMO Marketing 98

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Calvyn Lee Blog

JANUARY 24, 2023

So rather than targeting an entire marketing team, for example, you’d only target the Director, VP, and CMO. You would also focus your efforts on targeting decision-makers on LinkedIn. As shown in the example below, you’ll likely have a higher cost per mille (CPM) and cost per lead (CPL).

Customer Acquisition 130

Customer Acquisition CMO Customer Product 130

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. Guests such as Seth Godin, Tamsen Webster, and LinkedIn CMO Shannon Brayton attracted the most attention.

Entertainment 90

Entertainment Thought Leadership Marketing Marketers 90

Sprout Social

AUGUST 1, 2019

While your social media team might lead the charge for your company’s social media marketing efforts, you can also work to train people from departments like customer support, sales and creative to support—and use—social in their own roles. Traditional & digital marketing. Related Articles.

Management 112

Management Copywriting Communications Social Media Marketing 112

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Marketing Customer loyalty Marketers 94

OnPassive Marketing

APRIL 9, 2022

According to Adobe’s CMO, 9 out of 10 B2B buyers redo at least one task during the buying process. Account-Based Marketing. This type of marketing, which is unique to the B2B world, appeals to businesses because it involves a much more personalized, tailored approach.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Marketing Insider Group

AUGUST 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY. All rights reserved.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Orbit Media Studios

MARCH 10, 2024

Over this short series of social posts, use every element on the social media post checklist. You can set up all of these shares at once using social scheduling in your social media marketing management tool. Not sure what to put in those third and fourth social posts? We use Agorapulse.

PR 107

PR SEO CMO Energy 107

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75