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6 things to look for in a B2B influencer

Martech

That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. 6 things to look for.

B2C 122
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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

While the real-time integration of AI was the entertaining (and unpredictable) highlight of the episode, ChatGPT provided several suggestions to improve our marketing approaches by tapping into our brand’s audience and community. Not bad for a software that's almost 40 years old. Curate unexpected user experiences.

Transform 121
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Instagram shopping: How to get set up and start making sales

Hootsuite

Use Reels to entertain and sell While nearly half (44%) of Instagram users say they use the app to look at product reviews and recommendations, 86% say they use Instagram because its entertaining. In order to build relationships that drive Instagram sales, you need to focus on providing solid entertainment value for your audience.

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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood. It remains important that we root ourselves in how people feel when they experience our brands.”

Retail 120
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Content strategy red flags: What B2B marketing teams get wrong and how to course-correct

Hubspot Marketing

Why Companies Reach Out for a Content Audit Before I begin working with clients, a CMO or VP of marketing already has had a long-time conviction that content is important. What I see most of the time is content that’s informational, but not entertaining. But honestly, they probably wouldn’t have hired me if it were truly performing.)

Marketing 105
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11 marketing leaders who put social media first

Sprout Social

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. …We need to stop interrupting and start being the entertainment. As Boundy said on social, What if I told you brands are getting advertising all wrong?…We

CMO 98
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How to learn social media marketing: 33 resources for beginners

Hubspot Marketing

Marketing Against the Grain In this podcast, HubSpots CMO and Zapiers CMO provide an unfiltered perspective on marketing trends and growth tactics while sharing fresh ideas that any marketer can apply to their strategy. Audiences watch TV to be entertained, get informed, or unwind, not to view commercials. Provide value.