Set Up

DECEMBER 20, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. With this information, they launched a coupon app that sold name brand items and duplicates at a lower price, and it ended up being wildly successful. “We Never miss a CMO Spotlight! First Name.

CMO 64

CMO Thought Leadership Communications Price 64

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 66

CMO Customer Journey Transform User-Generated 66

Set Up

JUNE 6, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She believes they prioritize accessibility through price and their experience online. “ Believe in yourself, believe that you can do whatever you set yourself up to do. Q4 | What brand do you admire?

CMO 69

CMO Thought Leadership Price Performance Marketing 69

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Time to Payback CAC.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO 52

CMO Analytics Retail Non-Profit 52

Martech

SEPTEMBER 11, 2023

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Customer 119

Customer Real Estate Retail Transform 119

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Social marketing and performance marketing collide. Enter social performance marketing. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 25, 2022

Our core strategy is to be a next-generation consumer company,” said Reema Batta, Heyday’s CMO. “We Collecting data on the performance of the brand you launch, the reviews and revenue, creates a very powerful feedback loop,” said Batta. Using this data, marketers can improve their performance and rise through the ranks on Amazon.

Branding 115

Branding Logistics Retail CMO 115

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Martech

FEBRUARY 9, 2023

With price leading the list of streaming concerns, platforms like YouTube or Twitch have an unmatchable competitive advantage — their basic offerings are free, and are more likely to retain engagement, despite the current financial climate. It’s what you do after the game that matters.

Shoppers 98

Shoppers Advertisers Advertising PR 98

Search Engine Land

JULY 11, 2023

This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions. Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. Performance marketing is the strongest lever in this market.

SEO 72

SEO Non-Profit Price Marketing 72

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 135

Digital Marketing SEO Marketing Marketers 135

Duct Tape Marketing

JUNE 13, 2024

She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. Of course people are more price sensitive. There's a heck of a lot of pressure on price.

CMO 86

CMO Transform Price Digital Marketing 86

Search Engine Land

MARCH 31, 2023

The new search AI assistants like Google Bard will help search evolve from transactional to conversational, according to Aaron Levy , vice president of paid search at performance marketing firm Tinuiti. This helps save time and money since prices for each keyword need not be adjusted based on trial-and-error tests," he said.

User-Generated 81

User-Generated Advertisers Advertising SEO 81

Econsultancy

JANUARY 28, 2022

US ecommerce data from Anadot shows competitive pricing to be the key reason for picking one retailer over another among 57% of consumers. According to the CMO Council , “LTV can help marketers justify spending on marketing campaigns targeting particular customer segments.”

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Unbounce

AUGUST 16, 2023

In this episode, co-hosts Pete Housley and Unbounce Vice President of Growth Marketing Alex Nazarevich welcome special guest Harold Price Professor of Entrepreneurship and Technology at NYU’s Stern School of Business, Arun Sundararajan. Welcome to Unprompted, a podcast about AI marketing and you. I’ve got some news.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. New digital divides in key demographics, a shift towards performance marketing tactics. Last year we predicted that social marketers would face increasing pressure to expand the scope of their skill sets. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.

Branding 98

Branding User-Generated Price eCommerce 98

Orbit Media Studios

MAY 27, 2025

Its 5x the price of a webcam, but the picture quality is 10x better. William Harris Founder & CEO, Elumynt From this desk, William runs a performance marketing and hosts an ecommerce podcast. Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. They are using real cameras with glass lenses.

Marketing 80

Marketing Marketers CMO Energy 80

Hubspot Marketing

APRIL 14, 2025

AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. In the case where you have several choices (such as different packages or pricing options), there is still a single goal (choose a package). How to report on landing page performance Marketing campaigns without metrics and reporting are like a runaway train.

Whitepaper 105

Whitepaper eBook Promotion Communications 105