Martech

SEPTEMBER 30, 2024

Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products. Better marketing productivity should lead to more revenue and growth, right?

Transform 140

Transform CMO Marketing Marketers 140

Martech

SEPTEMBER 24, 2024

That points to production shortfalls and a lack of data-informed messaging. The problem is real — media spend is falling out of balance Companies are spending less on marketing overall, according to Gartner’s 2024 global CMO survey. Well, smart CMO, what would happen to your email revenue if you did invest?

CMO 130

CMO Email Marketing Influencer Marketing Promotion 130

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. For this prompt, try selecting the CMO persona.

Customer 119

Customer B2C CMO Customer Journey 119

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 115

Management CMO Marketing Automation Platform Marketing 115

Martech

SEPTEMBER 23, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a national healthy snacks brand. Context) In addition to your other context, you are the CMO of a national healthy snacks brand.

Management 112

Management CMO Key Performance Indicator Marketing 112

MarketingOps

APRIL 24, 2025

Marketing Operations: Strategic Partner to the CMO Effective marketing operations drive business value, claimed Kao, painting a picture of how team efficiency and strategic partnership with the CMO can earn a coveted seat at the leadership table.

Transform 130

Transform Management CMO New Technology 130

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies.

Market Research 132

Market Research Shoppers CMO Retail 132

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. Marketing leaders report that sales productivity has improved by an average of 5.1% Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S.

New Technology 289

New Technology CMO B2C Marketing 289

Hubspot Marketing

JUNE 9, 2025

Our customers use these specialized agents for concept development across different pieces of the product innovation process. This documentation helps train AI agents to stay authentic to the brand across everything from product innovation to campaign development. These agents are more reliable than all-purpose AI assistants.

Management 85

Management CMO Branding Transform 85

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. I’ve also been known to walk into a store for one thing and walk out with $200 of skin products. But with 80% of U.S.

Retail 125

Retail CMO Customer Journey Shoppers 125

Martech

JULY 16, 2024

Ideally, a lead score should rank prospects’ readiness to buy and assign an expected monetary value (EV) to the prospect pipeline based on the products of interest, engagement levels and purchase probability. Advanced attribution models can provide a more accurate picture of marketing performance, helping CMOs justify their spending.

Finance 127

Finance Non-Profit Transform CMO 127

Hubspot Marketing

APRIL 15, 2025

Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. AI Tools for Productivity and Audience Growth My Top Picks 1. You can actually build real products for yourself in a matter of minutes.

Product 93

Product Marketing Marketers Entertainment 93

Martech

AUGUST 20, 2024

Example : John New Hire, a recent Stanford graduate with limited work experience, joins the marketing team excited to handle an upcoming product announcement. Example : Bob Guru, the Chief of Staff to the CMO at ACE, has been with the company since its early days and has a profound understanding of customer data and the marketing team.

Marketing 133

Marketing Marketers CMO Communications 133

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Theyll have the real-time data insights, and genAI content production to rapidly deliver hyper-personalized messages and experiences.

Transform 114

Transform CMO Retail CRM 114

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” If there is one thing the public has made clear, it’s that they are not impressed by AI in their products. We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Manufacturing 133

Manufacturing CMO User-Generated Product 133

Hubspot Marketing

JULY 25, 2024

For example, this viral video ad features a woman casually talking about a product while seated inside her car. Instead, low-production, personable videos are taking the lead, outperforming traditional ads on platforms like TikTok and Instagram Reels. It’s how a real person would talk about a product."

Transform 131

Transform Logistics CMO Marketing 131

Martech

MAY 8, 2025

“We built a perfect integration solution for a world that no longer exists,” the CMO told me. A business where a battle-tested CMO I know deliberately built a “loose coupling” between systems, sacrificing some efficiency for the ability to reconfigure quickly. It happens all the time. Their only agenda?

Transform 109

Transform CMO Retail Customer Journey 109

Hootsuite

OCTOBER 2, 2024

Social media management and AI tools can help streamline your efforts and boost productivity. However, if you want a more custom approach, or you want to show off your specific products, you’ll need to hire a photographer. Increased productivity is a great place to start. Don’t forget about tools. What is a social media budget?

B2C 114

B2C CMO Copywriting Analytics 114

Hubspot Marketing

NOVEMBER 4, 2024

Definitely not a happy camper), demographic info, even identifying a faulty product or breakdown in customer service before it snowballs. 1Mind was designed to overcome that problem with an all-knowing (about your product or service, at least) AI avatar that can deliver a human-like chat experience to customers.

Analytics 124

Analytics Customer Journey CMO Marketing 124

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. Just look at companies like Nike, Apple, Disney, and Dove, whose storytelling has turned products into household names for decades. Take Nike’s “Just Do It” campaign, for example.

Transform 122

Transform CMO Marketing Marketers 122

Martech

AUGUST 21, 2024

With products and services becoming more commoditized (read: interchangeable), customer experiences become the new differentiator. Marketing – seducing: “Let me share five exciting reasons why this product will change your life!” Their CMO owns marketing, sales and support. Take the Swiss company Straumann Group.

Customer 114

Customer Transform Logistics Finance 114

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.”

CMO 123

CMO Traditional Marketing Communications Marketing 123

Martech

DECEMBER 27, 2024

In 2025, as social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses, and the growing creator economy will find it increasingly difficult to reach their ideal audiences, said Rachel Sterling, CMO of domain name technology company Identity Digital. The result?

Customer 119

Customer Branding Customer Acquisition Customer Journey 119

Hubspot Marketing

MAY 13, 2025

It can dramatically boost your productivity and efficiency. But whats next in the world of AI-powered productivity tools? Already, the AI tools available today make it possible to increase your productivity and work more efficiently than ever before. Best of all, its much easier to set up than you might think.

Product 66

Product Shipping Transform CMO 66

Hubspot Marketing

JULY 18, 2024

But founders lack the time to continuously create content for marketing campaigns, product releases, and sales initiatives. Additionally, AI-generated audio tools can streamline the creation of high-volume content like product demos, explainer videos, and personalized sales pitches, saving your creative team valuable time and resources.

Transform 129

Transform User-Generated CMO Marketing 129

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” If it’s to drive product or service awareness then it should be a mix of entertainment, edutainment and product / service consideration.

CMO 129

CMO Entertainment Communications Branding 129

Welcome Software

AUGUST 3, 2024

I'm thrilled to announce the promotion of Shafqat Islam from CMO to President of Optimizely. In this expanded role, Shafqat will oversee product and engineering in addition to marketing, bringing a holistic approach to our solutions. A pivotal moment for Optimizely We just made a big move.

CMO 45

CMO Transform Promotion Communications 45

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO 99

CMO Gen Z Thought Leadership Entertainment 99

Martech

MARCH 18, 2025

Buyers now use AI-powered “buyer bots” to pre-screen vendors, analyze product-market fit, validate competitive claims and even ballpark the pricing that buyers should offer vendors all before engaging with a sales team. Early-stage discovery and demos Buyers will use AI to self-configure product trials, bypassing human-led demos.

CMO 119

CMO Transform Price Education 119

Hubspot Marketing

JULY 11, 2024

In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product. I love this method because it curates a personal and hands-on understanding of your product's solution and value.

Transform 112

Transform Outbound Marketing Entertainment Inbound Marketing 112

Hubspot Marketing

NOVEMBER 7, 2024

Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. Identify your product-channel fit. Startups often talk about product-market fit — but just as critical is product-channel fit.

Inbound Marketing 108

Inbound Marketing Logistics Price CMO 108

Duct Tape Marketing

OCTOBER 3, 2024

Angelo Ponzi is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. Staying actively engaged in networking and marketing efforts is essential to remain present in the fractional CMO arena and seize potential opportunities. 13:05] How do you scale this model? [18:03]

CMO 78

CMO Manufacturing Management Branding 78

Hubspot Marketing

NOVEMBER 14, 2024

For example, a technology company might use AI to modify product screenshots by adding a client’s logo or emphasizing specific features. Save AI imagery for conceptual or product-focused visuals. AI is equally valuable for image editing, helping marketers quickly adjust visuals to fit different audience needs. ✔ Keep it authentic.

User-Generated 117

User-Generated CMO Education Communications 117

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. (If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.) to marketing on average.

Social Media Marketing 128

Social Media Marketing CMO Finance Health 128

Martech

NOVEMBER 27, 2024

The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Learning from past tech waves: Lessons for the AI era Every technology wave brings winners and losers. The AI bubble will follow suit.

Transform 127

Transform B2C CMO New Technology 127

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% Research has shown that AI utilization can improve both internal productivity and customer satisfaction. Yet, 40% of respondents in that same survey are also concerned about the potential enslavement of humanity by AI-powered robots.

Transform 140

Transform Branding CMO Education 140

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity.

Key Performance Indicator 126

Key Performance Indicator Transform User-Generated CMO 126