Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. For the Black community, this signified a breach of trust. billion in 2022.

PR 131

PR Influencer Marketing Marketing Marketers 131

Sprout Social

MARCH 12, 2021

In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Getting your social strategy ready for reopening.

Communications 98

Communications Transform Health Management 98

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. They’re rich sources of business intelligence. . Social listening. Social listening for brand sentiment.

Communications 127

Communications Finance Health Management 127

Sprout Social

MARCH 12, 2024

Consumers started demanding that apolitical businesses take on a new level of corporate responsibility. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’” In a typical year, running social media for a brand account is complex.

Social Media Marketing 113

Social Media Marketing Gen Z Health Marketing 113

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? The more monotonous tasks AI can take on, the more you can focus on growing your strategy, and business, and do more of what you actually like. Imagine that. You’re going to be steering the ship.

Shipping 133

Shipping Social Media Marketing Management Branding 133

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. Image source: Prezly. What do you want to achieve with this plan?

Communications 129

Communications PR Advertising Advertisers 129

Sprout Social

DECEMBER 5, 2022

Now, social media has gone from a “nice to have” to a “must-have” for businesses, as it has become a core place for audiences to connect, get updates on current events and capture moments. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with.

Health 140

Health Advertising Advertisers Communications 140

Hubspot Marketing

JULY 15, 2022

Let's dive into the key benefits and drawbacks of hiring an agency, explore how to make the right decision for your business, and cover five PR tasks you can manage in-house. It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? Reasons to Hire a PR Firm.

PR 123

PR Management Communications Promotion 123

Hubspot Marketing

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? So, it is not only engagement rates that are high during this crisis.

Content Marketing 142

Content Marketing Marketing Marketers Communications 142

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles.

Management 126

Management Social Media Marketing Education Communications 126

Sprout Social

SEPTEMBER 2, 2022

It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team. And yet, social media’s impact reaches every corner of your business. Additional resource: Webinar: Supercharge your marketing strategy with social. Keeping up with the shifting digital tides is crucial.

Social Media Marketing 117

Social Media Marketing Price Marketing Marketers 117

Sprout Social

MAY 11, 2021

When it comes to building and managing strong client-agency partnerships, no detail is too small. These everyday communications can make a huge impact on how your client understands your work. These everyday communications can make a huge impact on how your client understands your work. Prevent mistakes before they happen.

Transform 128

Transform Communications Health Promotion 128

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Time to brag!

Management 102

Management Social Media Marketing Communications Analytics 102

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. As a brand or business, how do you ensure that the conversations you take part in are appropriate?

User-Generated 113

User-Generated Communications PR Health 113

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Defining the possibilities of social. Individual.

Finance 111

Finance PR Communications Marketing 111

Buffer Marketing

AUGUST 16, 2023

Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. In this article, I will share six key strategies I’ve used so far. Build a tailored portfolio of successful campaigns to advertise my business.

Transform 78

Transform PR Key Performance Indicator Thought Leadership 78

Sprout Social

JANUARY 24, 2022

And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. Social media management and digital marketing is not a one-person job! It’s no question that social media is crucial for businesses today. works in social, always working*.

Management 101

Management Communications CMO Digital Marketing 101

Hubspot Marketing

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. Let's dive in. 10 Copywriting Templates to Use in Marketing. Email Marketing. How much did it cost?

Copywriting 143

Copywriting eBook Communications Marketing 143

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Does it come off as insensitive?

Retail 142

Retail Non-Profit Promotion Finance 142

Hootsuite

MARCH 18, 2020

By now, you’ve seen a flood of emails and blog posts from businesses about their response to COVID-19. All the news about the economy, disruption to business, and an increase in customer questions make it easy to feel overwhelmed and confused about what actions to take next. Guiding customers in the middle of the storm.

Food 143

Food Health Education Management 143

Hubspot Marketing

DECEMBER 20, 2022

This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Strategies that once worked to connect with customers are no longer working.

Branding 92

Branding CRM Thought Leadership Advertising 92

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Food 110

Food Industry Insights Management Communications 110

Martech

MAY 19, 2022

The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. Positive strategies to build trust. The state of the crisis. Be transparent. ” Be proactive.

Manufacturing 113

Manufacturing Customer Logistics Food 113

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. In 2023, amidst recession talk, a cost of living crisis and a seemingly never-ending flood of layoff announcements, it feels a bit like the obstacle course is on fire. If you’re feeling the heat, we see you and hear you.

Management 112

Management CMO Marketing Marketers 112

Hubspot Marketing

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Reputation management. Reputation management is one of the main services that public relations firms offer.

PR 120

PR Communications Price Management 120

Sprout Social

FEBRUARY 6, 2023

How do you know which platform to prioritize to make the biggest impact on your business? Use the analytics feature to tailor your social media marketing strategy and prove ROI. Customer care and communication More users are turning to social media when they want to communicate with brands or air their grievances.

User-Generated 99

User-Generated Social Media Marketing eCommerce Communications 99

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. We know that content is king, but why is it especially so important for a modern customer journey? Let’s take a look. .

Customer Journey 174

Customer Journey Transform Customer Thought Leadership 174

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

User-Generated 124

User-Generated Finance Shipping Communications 124

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. It’s nothing that digitally mature businesses didn’t already know.

Transform 174

Transform Shipping Entertainment Communications 174

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Transform 110

Transform Manufacturing Pharmaceutical Analytics 110

Adobe Experience Cloud Blog

OCTOBER 4, 2017

There are all kinds of situations that can go wrong for a brand to trigger a crisis. Whether it’s a poorly timed tweet, a typo, or even a scandal, you need to be ready to deal with a crisis. Having a strategy for both preventing a crisis and reducing the impact of one can significantly help. Be Prepared.

Thought Leadership 134

Thought Leadership Communications Branding Management 134

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Consumers continue to hold their favorite brands and businesses accountable for social and political issues.

Communications 106

Communications PR Gen Z Analytics 106

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? Reasons to make marketing strategy adjustments during the Pandemic By talking to various customers, peers, and past colleagues, I found that everyone was struggling initially (me included) to make adjustments based on the rapid changes.

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Sprout Social

JUNE 14, 2023

Unfortunately, when we lose social media managers to other marketing disciplines, we lose valuable historical knowledge that is crucial for developing stronger strategies. Here are three reasons social media managers plan to move on, even in the face of a competitive job market and shaky macroeconomic conditions.

Shipping 95

Shipping Marketing Marketers Management 95

Sprout Social

DECEMBER 3, 2020

Not to mention, social media doesn’t slow down for your busy schedule, vacation plans, appointments or even a pandemic. The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Publish content from anywhere. Because the app finds content for you.

Management 138

Management Social Media Marketing User-Generated Fashion 138

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. Let’s get into the question of, “What is executive communication?”

Communications 86

Communications Thought Leadership PR Health 86