Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization. Enhancing lead scoring and customer acquisition. They can build and deliver personalized email campaigns with product recommendations that align with customer interests using similar audiences or, in some cases, the same individuals. Higher conversion rates.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Hubspot Marketing

AUGUST 27, 2024

There are many ways brands can go about acquiring new customers. However, when it comes to consumers from underrepresented and underserved communities, I often need to remind my clients that it isn’t enough just to communicate “you are welcome here.”

Customer Acquisition 97

Customer Acquisition Customer Retail Communications 97

Martech

SEPTEMBER 30, 2024

It also interacts with a ton of prospects and customers. Executives, leaders and doers should ask themselves a few key questions: What happens when your competitors can produce content with a threefold productivity improvement? Better conversion rates across personas, segments, channels, industries and products.

Transform 140

Transform CMO Marketing Marketers 140

Martech

JANUARY 7, 2025

Streamlined communication and collaboration Effective ABE requires real-time information flow and coordinated action. Successful ABE programs typically track: Account health score (combining product usage, engagement and satisfaction metrics). Customer lifetime value. Here’s how to structure it. Average deal cycle.

Customer Acquisition 118

Customer Acquisition Health Communications Customer 118

Martech

OCTOBER 25, 2024

What do I say to customers whose support costs are killing us? Since Gemini is a generative AI platform, it’s more than capable of taking the data and analysis and drafting relevant communications. So I asked Gemini to draft an email to send to customers with high support costs offering them resources to help. Churn history.

Customer Marketing 124

Customer Marketing Marketing Strategy Customer Customer Acquisition 124

Marketing Insider Group

JULY 24, 2024

4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. 5) Email Marketing Email marketing plays a crucial role in content strategy, allowing direct communication with your audience and driving engagement. Regularly analyze these metrics to refine your strategy and improve results.

Content Marketing 118

Content Marketing Marketing Marketers Customer Acquisition 118

Martech

NOVEMBER 13, 2024

This means focusing on metrics such as revenue growth, customer lifetime value and return on marketing investment (ROMI). Communicate marketing’s value to stakeholders Marketing leaders should proactively engage with CEOs, CFOs and boards to explain how marketing investments support business goals.

Transform 135

Transform Marketing Marketers Customer Acquisition 135

Martech

JANUARY 29, 2025

Impact operations , placing a strain on customer service due to high transaction volumes while providing little strategic feedback. Drive high sales volume but at lower margins , often gravitating toward commoditized or discounted products. Valued customers see the brand as a partner, forming a deeper emotional connection.

Customer 112

Customer Price Customer Acquisition Customer loyalty 112

Martech

NOVEMBER 15, 2023

During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present. When it comes to communicating marketing performance outside of marketing, less is more. The tech stack contributes to the cost of customer acquisition.

Communications 108

Communications Customer Acquisition Finance Food 108

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Clear articulation of goals also improves communication among team members, ensuring everyone is aligned. Creating detailed personas based on data and insights is crucial.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Communications 102

Martech

AUGUST 13, 2024

Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. Relying on pre-scheduled content and a top-down communication style, they prioritized reach over engagement, neglecting to foster community.

Transform 135

Transform Marketing Marketers Traditional Marketing 135

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Martech

JANUARY 8, 2025

Whether thats adding complexity to a simple process or frustrating customers with needless back and forth, friction is bad news for deal velocity. Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. Pro tip : Use customer feedback to regularly update your content.

CRM 127

CRM Customer Acquisition Analytics Communications 127

Hubspot Marketing

OCTOBER 14, 2024

Instead, you'll likely spend days, weeks, and even months identifying your target audience, where they spend time, determining the perfect way to reach them, and communicating the benefits of your product or service in a marketing plan. Establishes and communicates approved verbiage for the organization.

Price 117

Price Marketing Marketers User-Generated 117

Hubspot Marketing

OCTOBER 22, 2024

It’s much harder to directly attribute specific top-level metrics (like clicks, impressions, and likes) to meaningful business outcomes (like customer acquisition, retention, etc.). By leveraging this real-time data, we could determine the most relevant communication at any given moment. Siloed data.

Analytics 120

Analytics Transform CRM Marketing 120

illumin

MAY 15, 2025

Some of the categories in this space include products and services related to home improvement (from furniture, tools, and fixtures), interior decor and design services, gardening and landscaping, outdoor living, and even smart home devices. Dont just limit your segments that are directly related to your product or service.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. as key triggers. Why should they choose you?

Management 98

Management Marketing Marketers CRM 98

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better. Collect data and segment your customers.

Customer Acquisition 91

Customer Acquisition Price Customer Journey User-Generated 91

Hubspot Marketing

MAY 9, 2025

And so if you are a brand and you have a product that you want people to buy, you need those people. Doing a better job of serving a broader consumer base leads to higher customer acquisition and retention rates. And its looking a lot different, and its looking a lot more multicultural.

Market Trends 97

Market Trends Marketing Mix Key Performance Indicator Marketing 97

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? By reminding customers ahead of time, you avoid surprises and add extra value. The truth is, to win at relationship marketing, you need both working together.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Hubspot Marketing

NOVEMBER 14, 2024

The results BTL generates focus more heavily on responses and conversions instead of demand gen’s longer-term customer acquisition and nurture goals. It’s a lower barrier to entry for the audience to sign up to attend a webinar versus signing up for a demo of a potentially six-figure product purchase.

Direct Mail 121

Direct Mail Marketing Marketers Email Marketing 121

Sprout Social

SEPTEMBER 24, 2024

Examples of high-level goals include: Reduce customer acquisition cost (CAC) Increase share of voice in your industry Get product feedback Build brand advocates Become a thought leader While these are common, tailor your goals to your specific challenges. Coordinate content creation Influencers know their audience well.

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketing Marketers 100

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. Your goal is to show potential customers how your product solves their business challenges.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. A comprehensive product matrix approach. If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. This is often the case with D2C accounts.

Non-Profit 85

Non-Profit Price User-Generated Advertisers 85

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Martech

FEBRUARY 13, 2023

Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business.

Product 108

Product Non-Profit User-Generated Transform 108

Customers.ai

NOVEMBER 18, 2024

Product Hunt : The Website Visitor Identification Pixel has received positive feedback, with users highlighting its efficiency in capturing visitor information and enhancing marketing efforts. Use Case: An ecommerce brand selling beauty products can use Klaviyo to segment their audience based on purchase frequency. holds a rating of 4.8

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Adobe Experience Cloud Blog

MAY 20, 2019

The probability of selling to a new prospect is 5–20%—compared with 60–70% for an existing customer. Current customers are 50% more likely to try new products and 31% more likely to spend more than new customers. Shifting your focus from customer acquisition to customer marketing will help you in three key areas: 1.

Customer 134

Customer Thought Leadership Customer Acquisition Communications 134

Adobe Experience Cloud Blog

MAY 7, 2021

Keeping teams motivated, productive , and empowered in their work can be difficult from afar but there are strategies you can put in place to support your team and ensure your business continues to run smoothly. It is understandable that the first few days or weeks of this current climate resulted in a flurry of activity.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

Martech

OCTOBER 17, 2023

Putting together and analyzing a customer acquisition funnel is a big part of a marketer’s work. After all, funnels are supposed to map the sequential steps a customer takes from awareness through conversion and advocacy. This disconnect can be exemplified by the silos usually found between product and marketing teams.

Manufacturing 132

Manufacturing Customer Acquisition Retail User-Generated 132

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Adobe Experience Cloud Blog

OCTOBER 27, 2014

According to Marketo Co-founder, Jon Miller, “One of the best ways to manage your list – and simultaneously establish trust with your audience – is to allow them to take control of the communications they receive.”. from Marketo’s Improve Customer Acquisition with an Engagement Strategy ebook.

Thought Leadership 134

Thought Leadership Customer Acquisition eBook Communications 134

Hootsuite

JULY 15, 2021

This includes direct feedback from customer surveys or polls, and also reports that calculate how long it takes for tickets to be resolved. 14 customer service metrics to track. Here’s a breakdown of the top customer service metrics that matter. Customer satisfaction score (CSAT). How happy are you with [product name]?

Customer 144

Customer Customer Acquisition Promotion Social Media Marketing 144

Martech

OCTOBER 9, 2024

Why sales and marketing misalignment hurts your business Why silos exist Silos between sales and marketing often stem from misaligned goals, disconnected tools and poor communication. Without clear communication, leads fall through the cracks. Sales zeroes in on closing deals and revenue. Processing.

CRM 128

CRM Customer Acquisition Communications Marketing 128

Martech

JUNE 21, 2024

And that’s because the way companies find customers is evolving. Business development is changing fast As AI-generated content floods traditional communication channels, cold email is becoming more challenging, search marketing is in its decline and the amount of meaningless word salad content online is skyrocketing.

CRM 134

CRM Thought Leadership Customer Acquisition Marketing 134

Marketing Insider Group

DECEMBER 8, 2021

It’s easier and cheaper to keep current customers happy than to acquire new ones. This is such a good marketing lesson yet so many brands don’t prioritize their current customer relationships. They are too focused on customer acquisition. Building customer advocacy programs seem to be a thing of the past.

Marketing Strategy 144

Marketing Strategy Branding Customer Acquisition Fashion 144

Use Insider

SEPTEMBER 13, 2024

You’ll learn how automation not only saves time and reduces manual effort but also drives more personalized communication, leading to higher engagement rates and better overall customer experiences. Personalized Recommendations: Suggest products based on user preferences, purchase history, and predictive behavior.

Customer 52

Customer CRM User-Generated Transform 52