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8 proven retention marketing strategies to boost customer loyalty

Use Insider

After all, you can’t retain customers if you don’t attract them in the first place. The argument isn’t that you should prioritize your customer retention strategies over your acquisition strategies, but that you need to focus on them in addition to customer acquisition. What are the benefits of retention marketing?

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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How I Adjust My Business and Prices for Inflation (and Communicate Those Changes With Customers)

Buffer Marketing

  The silver lining of this ongoing challenge is that we’ve developed a strong system for assessing our financial realities as costs change around us and creatively adjusting our products, processes, and pricing to keep our business successful for the long game. Here’s how.

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Research Finds Customer Loyalty Isn't What It Used to Be [2023 Data]

Hubspot Marketing

It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead?

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5 successful crisis communication examples brands can learn from

Sprout Social

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

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AMP for Email: A Place in Every Marketing Playbook

Litmus

For example, now customers can take a survey directly from an email. They can respond to invitations, browse and explore content without going to a website, zoom in on and review products, reply to comments and so much more. The post AMP for Email: A Place in Every Marketing Playbook appeared first on Litmus. Learn more.

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Product Page Content for B2B: How Little Is Too Little?

Neil Patel

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. Make sure you have the major details included within your product page content.

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