Remove Communications Remove Customer loyalty Remove Social Media Marketing
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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Building Authentic Social Media Engagement

Calvyn Lee Blog

In a compelling session at the conference, international brand consultant Frank Vinchon shared valuable insights on creating meaningful social media engagement. The key is to focus on creating value, fostering genuine conversations, and building sustainable communities.

Insiders

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The Role of AI in Social Media Marketing 2024

Marketing Insider Group

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data.

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Key marketing lessons from startup to scale-up

Martech

Social media marketing is essential for both startups and large corporations. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Lead magnets and calls to action (CTAs) are also widely used strategies.

CRM
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Employee advocacy: How it works + how to get started

Hootsuite

Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Employees like these are a social media manager’s best friend. To address this, you need two documents: Social media content policy. How often should they post?

PR
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Relationship Marketing: How to Attract Fans (Not Just Buyers)

Neil Patel

And 43% of customers will recommend brands that do personalization well via word-of-mouth marketing. Even a small boost in loyalty can make a big difference. Increasing customer loyalty by just 5% can improve lifetime profits per customer by up to 86%, according to BrandKeys research.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. billion monthly active users.