Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Vertical Response

JULY 7, 2024

Facebook – The Go-To Platform for Businesses Unrivaled in popularity, Facebook boasts 3 billion monthly active users worldwide, securing its position as the world’s most popular social media platform. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication? Before we go any further, let’s level set on what “crisis communication” actually means. The importance of strong crisis communication.

Communications 140

Communications Branding User-Generated Customer loyalty 140

Marketing Insider Group

FEBRUARY 10, 2025

Retaining customers can be challenging, but it’s far more lucrative than finding new ones. According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker.

CRM 94

CRM Customer Transform Customer loyalty 94

Hootsuite

OCTOBER 22, 2024

PS: Armanino also used Hootsuite Amplify , our employee advocacy tool, to help equip their 595 active users with plenty of content to reshare and make their own. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Not too shabby!

Gen Z 113

Gen Z PR Thought Leadership Communications 113

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. Dig deeper: SEO for user activation, retention and community How to keep your SEO efforts going during a downturn The general message is “do not reduce spending.” Leverage your competitor’s weaknesses. That’s great.

SEO 108

SEO Management Price Thought Leadership 108

Vertical Response

OCTOBER 6, 2024

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

Email Marketing 105

Email Marketing Marketing Strategy Shoppers Marketers 105

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Check out user reviews and community forums to see how responsive the app’s team is to issues and updates.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Litmus

OCTOBER 17, 2024

Keep customers engaged and satisfied, encouraging repeat business through a series of email campaigns for this specific segment of your subscribers. Loyalty/advocacy. Turn satisfied customers into brand advocates by keeping the two-way communication alive through email. Reactivation/win-back.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Vertical Response

JUNE 4, 2025

Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback.

Customer 59

Customer Branding Customer loyalty Email Marketing 59

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketers 70

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Impact on SEO Customer reviews are not just feedback, they are also a powerful SEO tool.

Management 89

Management User-Generated Price SEO 89

Hubspot Marketing

MARCH 3, 2025

But users werent converting, and growth stalled. We didnt fully understand how customers found and engaged with our product. For example, many trial users hit a wall right after signing up. Your goal is to show potential customers how your product solves their business challenges. Something was off. Sales cycles.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketers 58

Vertical Response

OCTOBER 27, 2024

In this article, you’ll learn top tips to master your email newsletter campaign and make the most out of this essential communication channel. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Vertical Response

OCTOBER 13, 2024

Automated features, such as A/B testing and trigger-based campaigns, will streamline email marketing efforts and optimize user interactions, increasing overall campaign effectiveness. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Martech

OCTOBER 11, 2024

Instead of sending data to a cloud server elsewhere, edge computing allows it to be processed right where it’s generated. Autonomous vehicles that process sensor data and make driving decisions in real-time using onboard computers without relying on constant communication with external systems.

Customer loyalty 70

Customer loyalty Retail Finance Shoppers 70

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

SocialPilot

JANUARY 15, 2025

Here are some ways in which SocialPilot simplifies the process of review generation and management for businesses: Automate Review Requests: Set up campaigns to automatically send review requests via email or SMS to new customers, ensuring timely feedback collection.

Customer 97

Customer User-Generated Management SEO 97

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication.

Email Marketing 52

Email Marketing Customer loyalty Law Marketers 52

Customers.ai

JANUARY 3, 2025

Crazy Egg : Dive into session recordings to watch how customers navigate your site. Customers.ai : Track visitor behavior in real time, even identifying previously anonymous users for follow-up targeting. Why It Matters : Heatmaps and session replays reveal friction points in your customer journey.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Vertical Response

MARCH 15, 2025

It stands out in the digital marketing landscape due to its low-cost, high-impact potential and its ability to enhance customer engagement. With a user base of over 4.3 This personalization leads to higher conversion rates, making this email marketing tool an effective method for generating sales.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Welcome Software

SEPTEMBER 17, 2024

Traditionally, banking marketers relied heavily on broad-reach channels such as TV and radio to communicate their messages. For example, Greater Bank uses AI-powered Optimizely platform to deliver real-time content recommendations to users, offering customers a personalized journey as they navigate through the website or mobile app.

Transform 52

Transform Marketers Marketing Customer loyalty 52

Martech

MAY 20, 2024

I am the first generative AI chatbot for marketing technology professionals. User-friendly interface. Users should be able to easily navigate through the ticketing process, search for events, and make purchases without any hassle. This can enhance the user experience and make customers feel valued. Personalization.

Customer loyalty 107

Customer loyalty Marketing Automation Platform User-Generated CRM 107

Vertical Response

MAY 18, 2025

Key Takeaways Understanding key email marketing vocabulary is crucial for effective campaign strategy and communication with stakeholders. It helps in automation, segmentation, and provides user-friendly tools that are essential for engaging with your audience. The word of the day can enhance your vocabulary even further.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Hootsuite

APRIL 2, 2025

Brand storytelling uses a narrative to communicate a message. Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel. On Instagram, for example, Hilton shares many photos and videos created by real-world users.

Branding 67

Branding User-Generated Food Transform 67

Adobe Experience Cloud Blog

JULY 31, 2019

Here are five ways a focus on customer experience can help you increase retention and perpetually improve SaaS revenues. . Communicate And Connect. With SaaS, it’s easy for a customer to walk away and subscribe to another provider, which makes consistent communication important. And, communication is a two-way street.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 145

Customer eCommerce Customer loyalty Customer Journey 145

Sprout Social

JUNE 1, 2022

For example, someone’s needs early on in starting to use the product likely differ from seasoned super users, or even more hesitant users who may need some incentive to stick with it. The lifecycle team looks at all these different pieces and tries to build around the right experience for other groups of user needs.

User-Generated 137

User-Generated Copywriting Marketers Marketing 137

Vertical Response

MARCH 1, 2025

They build customer loyalty by making recipients feel valued, leading to increased sales. Key Takeaways in Email Marketing Birthday and anniversary emails enhance customer engagement and loyalty, significantly increasing sales when personalized and well-timed. Want a simple hack for more sales?

Customer loyalty 52

Customer loyalty Email Marketing Promotion Transform 52

Neil Patel

JANUARY 14, 2021

These emotional connections increase customer loyalty, not to mention profits and word-of-mouth advertising. Companies with robust corporate branding strategies attract and maintain new customers, increase community interest, and improve overall marketing strategy. The beauty of user-generated content is in its creation.

Branding 145

Branding Customer loyalty User-Generated Shipping 145

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are internet groups where people with shared interests interact, have discussions, and form relationships. According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. Image Source. Takeaways for Marketers.

Gen Z 126

Gen Z Customer loyalty User-Generated Communications 126

Neil Patel

AUGUST 17, 2021

Brand awareness campaigns help you build successful relationships with customers based on trust. Finally, trust builds customer loyalty. On the one hand, loyal, happy customers will promote you to their friends and family, which brings you more customers in the long run. Then, start communicating!

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Sprout Social

JUNE 7, 2023

Here are the key elements of a good brand experience: Consistency across touchpoints Giving your audience a consistent experience requires cohesive brand messaging, visual elements, online user experience and customer service. Choose what narrative you want to build and follow it through in all your communications.

Branding 141

Branding Health Customer loyalty User-Generated 141

Customers.ai

OCTOBER 21, 2024

This allows you to send the right message to the right customer at the right time, whether they’re a first-time buyer or a loyal repeat shopper. By digging into order metrics, you can generate detailed reports, set up personalized flows, and even identify returning visitors that might otherwise go unnoticed. With Customers.ai

Shoppers 74

Shoppers Shipping Analytics User-Generated 74

Neil Patel

DECEMBER 21, 2020

It’s called Natural Language Generation, and it’s more prevalent than you might think. One of the best examples of natural language generation is Google’s Smart Compose. That’s natural language generation at work. Natural language generation has some incredible implications for your digital marketing campaigns.

Digital Marketing 145

Digital Marketing Transform Customer loyalty User-Generated 145