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3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Adobe Experience Cloud Blog

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Traditional direct mail campaigns usually targeted a large number of individuals with the same piece of communication.

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Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

Adobe Experience Cloud Blog

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires. Direct mail gets noticed.

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The New Nonprofit: Better Communication, Bigger Donations

Adobe Experience Cloud Blog

There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief. Knowledge is power.

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How Direct Mail Automation Can Ease Your GDPR Transition

Adobe Experience Cloud Blog

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing. Drive Consumer Opt-In with Direct Mail Automation.

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3 Core Functionalities for Multi-Channel Marketing

Adobe Experience Cloud Blog

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This research may need further prompting and nurturing through multiple channels of communication to help encourage a decision (e.g. through SMS text, email, and even direct mail).

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Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference

Adobe Experience Cloud Blog

The old approach of blasting out direct mail and untargeted communications isn’t going to work in the new consumer-driven world. Consumer engagement means personalizing communications, creating cross-channel engagement, nurturing healthcare consumers, and analyzing the results.

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Why Marketing Automation, Why Now?

Adobe Experience Cloud Blog

Communicating in a personal way – No one likes receiving email that seems impersonal, ill-timed, or just completely irrelevant. Marketo allows me to communicate in a personal way. Running programs across multiple channels – Lastly, many of us are using multiple channels to communicate with our audiences.