Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Results to expect Direct communication: Personalized and targeted messages reaching your audience. Blogging : Creating valuable blog content to attract and engage an audience. Dig deeper: What is content marketing?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

SocialPilot

DECEMBER 23, 2024

Craft a compelling call-to-action for our new eBook on [topic]. Compose a post inviting readers to join our exclusive community or group. 9 Tips for Using ChatGPT for Social Media ChatGPT prompts are more than just questions; theyre the starting point of AI communication.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hubspot Marketing

APRIL 25, 2025

Ex: New Ebook or Monthly Email Newsletter. Lets explore how it works, shall we? How to Plan Your Email Campaigns & Track Results We realize that not every company sends emails the same way. We encourage you to customize the template according to your individual needs and your organization's goals. Email Topic: What is your email about?

Marketing Plan 109

Marketing Plan Email Marketing Logistics eBook 109

Hubspot Marketing

DECEMBER 21, 2020

If you're not aiming for the reader to take a specific action and instead just want to send a general update, like a company announcement, you'll want the copy to easily and clearly communicate the core of your message to your reader. Ebooks are one of the most common types of content copywriters can create. Download these templates.

Copywriting 145

Copywriting eBook Communications Marketers 145

Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. What is automated email nurturing?

Transform 94

Transform CRM Whitepaper eBook 94

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? You have their attention -- take advantage of it.

eBook 145

eBook CRM Marketers Marketing 145

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates. Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Hubspot Marketing

JUNE 7, 2022

Will it help them communicate better with their family? you’ll create articles, infographics, and eBooks that build an engaged audience. Bachelor’s degree in English, Marketing, Communications preferred. Bachelor’s degree in English, Marketing, or Communications preferred. Will it help them beat traffic? Be specific.

eBook 145

eBook Food Entertainment eCommerce 145

Rock Content

JULY 11, 2024

Ecommerce tools for internal communication and management Large ecommerce brands aren’t one-person operations. Slack : Slack is a streamlined messaging program that’s terrific for boosting productivity and improving communications. Here, we’ll introduce you to some of today’s best ecommerce tools.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. GET THE EBOOK Use larger font sizes Anything smaller than 14 pixels on a desktop or laptop screen requires some effort to read.

eBook 99

eBook Education Email Marketing Place 99

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. To monetize, Lab Muffin Beauty Science uses multiple income streams: Display ads Affiliate links Ebooks Sponsored content This mix allows the blog to generate revenue while staying true to its mission of providing science-backed beauty insights.

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

AWeber

MAY 29, 2025

Lead Magnets Offer a free resource (like a checklist or ebook) in exchange for a subscribers email. Research shows that welcome emails get nearly 4x more opens than regular emails. If you want to make email marketing work, this is the place to start. This helps grow your audience quickly with people already interested in your niche.

Email Marketing 66

Email Marketing Shoppers eBook Education 66

Hubspot Marketing

MARCH 1, 2021

During the registration process, you can ask them to sign up for your newsletter, allowing you to add them to ongoing marketing communications. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!

eBook 145

eBook Social Media Marketing Price Communications 145

Adobe Experience Cloud Blog

JUNE 25, 2020

If you need to communicate important product or service news to your customers and prospects—and you want to do it in an interactive setting—a virtual event can be a great solution. But virtual events can scale as big and fast as you need—especially if you use a dedicated streaming platform rather than a videoconferencing service.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Marketing Insider Group

JANUARY 3, 2023

Onboarding is the first chance for your team to deliver and delight through communication, videos, guides, and emails that welcome new customers, offer value, and create a strong foundation with your team, products, and services. Remember, a client’s journey doesn’t stop when they sign a contract. Educational content is helpful content.

Customer 144

Customer Whitepaper eBook Education 144

The Marketing Operations Leader

SEPTEMBER 3, 2024

This ebook, The Blueprint for Marketing Planning , breaks down the entire planning process. We’ll dive into how to streamline workflows and enhance team communication, ensuring that creative, analytics, and operational teams collaborate like a well-oiled machine. The map is based on two key factors: interest and influence.

Marketing Automation Platform 130

Marketing Automation Platform eBook Marketing Plan Communications 130

Lynton Web

DECEMBER 29, 2024

Marketing should stop sending them top-of-funnel ebooks Sales take the reins with direct outreach Service team is preparing for a new customer onboarding. Service can access deal histories to know what was promised and what the customer might expect. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Hubspot Marketing

MAY 13, 2022

That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. How to Create an Ebook From Start to Finish. Identify gaps in your existing content. Create a content creation plan.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

MARCH 18, 2020

They will also be communicating to customers through content copy, blog posts, and comment sections, so an understanding of the company voice and ideal customer is key. This team is so important because they will communicate the features and benefits of your product to the customer. Optimization Specialist. Acquisition Team.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

AWeber

JUNE 27, 2023

Ebook landing page An ebook landing page is specifically created to promote and offer an electronic book (ebook). It serves as a destination where people can learn about the ebook's content, benefits, and either purchase or download it. Ebooks can also be used as a lead magnet to grow your email list.

eBook 103

eBook eCommerce Promotion User-Generated 103

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. It enables direct communication with potential and existing clients. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Hubspot Marketing

AUGUST 26, 2022

Ebook Landing Page Examples. Why This Landing Page Works: Clean Interface: The user-oriented headline is just a few words, for example, and the page relies on simple graphics and short paragraphs to communicate the trial's details and benefits. Ebook Landing Pages. Landing Page Ideas. Sign-Up Landing Pages. Check it out below.

eBook 145

eBook User-Generated Health Transform 145

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. It enables direct communication with potential and existing clients. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Vertical Response

MAY 18, 2025

Building a contact list is crucial as it forms the foundation of your email marketing efforts, allowing you to grow your audience by offering valuable content like ebooks and discounts in exchange for newsletter subscriptions. Opt-In means a subscriber has willingly provided their email address to receive your communications.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Marketing Insider Group

FEBRUARY 23, 2021

Consider creating PDFs of your case studies for your marketing and sales teams to use when communicating with prospective customers or clients. You can create inspiring video testimonials to communicate your value proposition powerfully. Turn Case Studies into Ebooks. Equip Your Sales and Marketing Teams. Source: Wyzowl.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketers 140

Calvyn Lee Blog

FEBRUARY 20, 2024

That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. It allows us to spend more time on higher-level skills like creativity, critical thinking and communication. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Welcome Software

JANUARY 24, 2025

If you'd prefer an eBook, download your integrated marketing guide here. Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Both focus on creating and communicating valuable information — just for two different audiences. Keep communications open. The result?

PR 122

PR Whitepaper Content Marketing eBook 122

Hubspot Marketing

JANUARY 4, 2024

Depending on the types of content and channels your company appears on, this can be anything from finding you in a Google search, watching a video on social media, or downloading a free ebook. Think free ebooks, webinars — the good stuff," he says. Free ebooks on topics related to customer satisfaction. What was the result?

eBook 135

eBook Customer Journey User-Generated Marketers 135

Marketing Insider Group

NOVEMBER 4, 2024

This helps marketers communicate data and ideas more effectively. These platforms can be programmed to send follow-up emails based on specific triggers, such as a customer downloading an eBook or visiting a pricing page. For instance, automating emails is great for efficiency.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Hubspot Marketing

OCTOBER 8, 2024

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Ebook Templates Download the ebook templates here. To succeed at lead gen, you need content offers — like ebooks — to help you get there.

Content Marketing 105

Content Marketing eBook Marketing Plan Marketers 105

Hubspot Marketing

JANUARY 13, 2023

Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information. This can be an ebook , a course, or a template. HubSpot Ebook Templates.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145