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The two approaches to AI implementation: Collaboration vs. independence

Martech

They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results. Dig deeper: AI transformation: How to prepare your marketing team Data scientists: The insight generators within AI integration Data scientists turn raw data into valuable insights.

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The small B2B marketing team’s guide to ABM

Martech

Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. When designing this page, ensure that it aligns closely with the personalized ads that brought users there, maintaining consistent messaging and visuals for a seamless user experience.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter.

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Delivering large B2B marketing events: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. I am trained with MarTech content.

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How to become a recommended solution provider on Google entity lists

Search Engine Land

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. Every day, it has billions of hyper-niche conversations with users who trust its advice and will follow its recommendations.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. It also opens up access to new markets, boosts brand awareness and generates more leads. If youre a Premium user, youve got even more networking power. LinkedIn DMs help you access these leads.

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How to Create a Social Media Report: 6-Step Guide

SocialPilot

How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile.