Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Transform 96

Transform Manufacturing Marketing Marketers 96

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. For a successful implementation, key leaders have to be on board with the new technology.

Transform 95

Transform New Technology User-Generated Communications 95

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Ethical data management is a win for marketers : Compliance with privacy regulations is important.

Transform 117

Transform Customer Journey Analytics Entertainment 117

Martech

MARCH 8, 2024

Change management can be a large undertaking. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” Having everyone create their own user story allows them to communicate their needs and also take a sense of ownership.

Transform 115

Transform User-Generated CMO New Technology 115

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Ethical data management is a win for marketers : Compliance with privacy regulations is important.

Transform 104

Transform Customer Journey Analytics Entertainment 104

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The real hurdle lies in effective change management during the onboarding process. What makes change management so challenging?

Management 40

Management Transform CMO Communications 40

Welcome Software

OCTOBER 30, 2023

Onboarding a new platform at your company can feel like gearing up for a marathon of unknown challenges, especially considering that about 70% of large-scale transformation initiatives fail. The real hurdle lies in effective change management during the onboarding process. What makes change management so challenging?

Management 40

Management Transform CMO Communications 40

Martech

FEBRUARY 18, 2022

Ongoing digital transformation moved brands from the low-tech brand era to the digital assimilation of the demand generation era. Now, accelerated transformation due to new technologies and changing customer expectations — spurred on by the 2020 pandemic — have brought these teams together once again.

Transform 126

Transform Marketing Marketers New Technology 126

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Adopt a buyer-centric mind-set. Automate processes.

Transform 131

Transform Management CMO eBook 131

Martech

MARCH 14, 2024

Instead of just efficiency, focus on helpfulness, anticipating customer needs and providing proactive communication. Dig deeper: How to transform customer experience with AI 2. ‘Is It all comes back to putting your customer first, which thankfully, isn’t such a new idea. Is this content authentic, or just AI-generated fluff?’

Customer 104

Customer Transform Thought Leadership Law 104

SmartBrief - Marketing

AUGUST 4, 2023

Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes. And with technology advancements like generative AI reshaping the workplace, there’s the possibility of falling too far behind to catch up. Is it communication?

Transform 52

Transform Communications New Technology Product 52

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Transform 88

Transform Marketing Marketers Analytics 88

Marketing Insider Group

SEPTEMBER 22, 2020

Business leaders know they need to bring in new technology or train the team on an alternative way of working. As a result, traditional methods of project management can no longer do the job. Enhanced ability to manage priorities. This communication pipeline supports the company’s effort to stay competitive.

Transform 121

Transform New Technology Education Management 121

The Next CMO

MAY 4, 2022

Action #3: Content management. When it comes to content management, less is more. Content management needs focus, technology, and analytics to break down the silos with a systematic approach to understand which content is driving the customers’ journey. HINT: Information is not power, access to it is.

CMO 52

CMO Transform Health Customer Journey 52

Adobe Experience Cloud Blog

MAY 16, 2018

” As marketers, it is a bit staggering to watch the continued growth of communication across so many different digital locations. Without a clear understanding of your audience, it is impossible to develop personalized communication, which is a crucial driver of modern marketing results. “Hyper-personalization.”

Transform 134

Transform Thought Leadership Communications Marketing 134

Martech

APRIL 28, 2023

This increases expenses and complicates communication. Despite the transformative potential of generative AI, specific challenges exist. For instance, current AI technology can not fully grasp the cultural or business context, which could result in superficial or nonsensical content.

Whitepaper 119

Whitepaper Transform User-Generated Marketing 119

Econsultancy

DECEMBER 8, 2021

We build organic communication between people that starts with a real customer need, and our ultimate goal is to enhance brand trust and loyalty, not just to sell more products. I help transform our company vision into reality, bringing to life sustainable human interaction in this new digital world.

eCommerce 52

eCommerce Transform Retail Customer loyalty 52

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

Transform 98

Transform Advertising Advertisers Management 98

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). The mobile web is also getting transformatively faster, with 5G quickly becoming the global wireless standard. billion people. Think outside the banner.

Transform 113

Transform Gen Z Shoppers Retail 113

SMA Marketing

JULY 27, 2023

Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. The best company-agency relationships are forged from clearly understanding the company’s business needs, defined goals and KPIs, and open communication.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Econsultancy

MARCH 21, 2022

Digital transformation has accelerated rapidly over the past two years. According to PwC , 53% of businesses (in a survey of 1,250 global executives) have accelerated digital transformation in this time, with 57% reporting that technology has been critical to their performance.  

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. These use interaction and channel management features to give relevant teams a 360-view of customers.

CRM 94

CRM Finance Marketing Marketers 94

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In many cases, it is better than a “human voice” if that human is a lousy communicator. The ChatGPT struggle. Image courtesy Mars Dorian.

Transform 145

Transform Marketing Marketers Copywriting 145

Welcome Software

OCTOBER 12, 2022

I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? How are you?

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? How are you?

Transform 52

Transform CRM Management Product 52

Martech

APRIL 5, 2022

Therefore, it is critical to get your end-users engaged and using new technologies early and often. Here are five tips to help drive user adoption of new martech tools. It is natural for end users to resist the inevitable changes when asked to adopt new technology. Use your customer success manager.

User-Generated 97

User-Generated New Technology Succession Management Management 97

Rock Content

DECEMBER 11, 2020

In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. As technology advanced and processing power became cheaper, fiction finally started becoming a reality in recent decades. AI is a business management tool today.

Transform 83

Transform Marketing Marketers Communications 83

Sprout Social

JANUARY 19, 2023

How would the brand communicate and respond? How to protect your brand from metaverse dangers Like with any new technology, more metaverse dangers will emerge as the space grows and develops, but organizations can still take measures for brand safety. Communication. What would a breach look like?

Branding 110

Branding Real Estate User-Generated Communications 110

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”.

Transform 52

Transform Customer Journey New Technology Management 52

Rock Content

AUGUST 11, 2020

Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. This management approach consists of the collection, study, and use of data in marketing decision-making. Data Management.

User-Generated 72

User-Generated Law Transform Logistics 72

Exposure Ninja

MARCH 7, 2024

Your headers need to be more than just catchy, they should communicate value and promise, making your visitors want to dive deeper. Implement these strategies, and watch as your website transforms from a digital storefront into a revenue rocket. Digital marketing and online business management is an ever-evolving beast.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Your headers need to be more than just catchy, they should communicate value and promise, making your visitors want to dive deeper. Implement these strategies, and watch as your website transforms from a digital storefront into a revenue rocket. Digital marketing and online business management is an ever-evolving beast.

Transform 52

Transform SEO COS Digital Marketing 52

Sprout Social

AUGUST 21, 2023

Identify the AI tasks that require human oversight or intervention and pinpoint the goals of your AI ethics policy to help craft processes for developing, managing and communicating about AI. For example, TikTok updated their community guidelines to require creators to label AI-generated content.

Marketing 88

Marketing Marketers User-Generated Education 88

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Advisors who were once paid on transactions are now be paid a percentage of all the money that they manage. This not only has implications for their business models but their marketing models as well.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

On24- CMO Confessions

MAY 6, 2021

The Forefront of Transformation. And then when UnitedLex came knocking, I saw this huge opportunity to build a model that includes so many things that I love and am passionate about like experience, products, demand gen and internal and external communications. I love some of the new technologies that are coming out.

CMO 52

CMO Transform Retail New Technology 52

Scoop.it!

APRIL 18, 2024

It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to foster positive change within communities.

Thought Leadership 81

Thought Leadership Management Transform User-Generated 81

Hubspot Marketing

MAY 16, 2022

High-Speed Offers advanced messaging/communication, video calling, streaming, social media, and early AR/VR. With Web 1, we still focused on building communities through word of mouth within the limits of the internet. And while a new iteration of the internet is coming, evolutions take years or even decades before a new era is clear.

Customer Acquisition 91

Customer Acquisition User-Generated CMO Transform 91