MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

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Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. There are countless channels to manage, strategies to execute, and metrics to track. It doesn’t have to be complicated.

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Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. Lise Lozelle, senior director of communications and engagement, Best Buddies International This Week's Answer Young: AI is effective as a thought partner.

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Martech

FEBRUARY 27, 2025

Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. What is automated email nurturing? Processing.

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Martech

JANUARY 2, 2025

But to make big changes in marketing, like using your tech stack more effectively, decreasing your time to market or improving campaign outcomes, a concerted effort to communicate and deliver change is necessary. For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind.

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Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. Communication processes that previously demanded multiple steps across disconnected platforms now unfold effortlessly within a single ecosystem.

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Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. For example, Increased sales by 15 percent over six months by optimizing lead generation process is much more compelling than Managed lead generation process.

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Martech

NOVEMBER 21, 2024

” Those words came from Cisco, the enterprise digital communications and technology company; specifically from Anurag Dhingra, SVP and GM of Cisco Collaboration. Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute.

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Duct Tape Marketing

JANUARY 23, 2025

His CPR framework has transformed the way businesses operate by addressing common bottlenecks in communication, planning, and resources. He explained how the CPR frameworkfocusing on Communication , Planning , and Resources helps organizations streamline workflows, improve team collaboration, and maximize time management.

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Set Up

APRIL 8, 2025

Leverage data responsibly: Customers demand security and transparencyuse AI-driven insights ethically and clearly communicate data usage. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Whats changed? Traditional banks are losing market share to digital-native brands.

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Set Up

APRIL 7, 2025

Leverage data responsibly: Customers demand security and transparencyuse AI-driven insights ethically and clearly communicate data usage. According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Whats changed? Traditional banks are losing market share to digital-native brands.

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Transform Finance Marketing Marketers 59

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. Advertisers can create a collaborative working environment with either managed or self-serve capabilities. What do agencies need in a DSP?

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Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. They communicate effectively with executives and teams, bridging the gap between complex technology and business needs to drive results.

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Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. What do we gain if each test and budget adjustment has to route through management for approval? However, AI in marketing is set to create new opportunities.

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Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

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Martech

JUNE 5, 2024

With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. Brand risks during digital transformation Digital transformation relies on informed experimentation — strategically testing new ways to optimize existing workflows and online presence.

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Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. This introduces the need for organizational change management.

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Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Be transparent and build trust Clearly communicate how data is collected and used.

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Martech

SEPTEMBER 9, 2024

Transforming the workforce. Dig deeper: How to do an AI implementation for your marketing team Transforming the workforce Employees are nervous, particularly in light of recent statements from AI developers touting the technology’s ability to replace most advertising and marketing work in the next five years. Confronting risks head-on.

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Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. The convoluted process and lack of communication left me frustrated, leading me to decide against future purchases from this retailer. trillion in 2024 to $8 trillion by 2027.

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Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

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Martech

SEPTEMBER 6, 2024

Dig deeper: AI transformation: How to prepare your marketing team Decoding generative AI series summary: a look back Let’s take a quick stroll down memory lane and recap the key articles in this series: The rise of generative AI : We kicked things off by exploring the basics of generative AI and its potential to revolutionize marketing.

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Martech

JANUARY 30, 2024

Clear messaging Effective communication is the cornerstone of building a strong brand. Memorable customer experience shaped by clear communication, seamless journeys and engaging experiences tailored to the individual. This is the transformative potential of AI for CX success. Get MarTech! In your inbox.

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Transform Customer Customer Journey User-Generated 142

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention. Outsourcing improves response times.

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Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

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Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Managing your data requires robust systems like CRM platforms to organize and analyze the information. Video Source Effective data management is crucial to derive meaningful insights and make informed decisions.

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Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Clear communication and support throughout the transition period can facilitate a smooth onboarding.

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Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Clear contracts, regular communication, and robust security measures address potential issues like miscommunication and data risks. Marketing Insider Group can assist with our CRM and Marketing Management Services.

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Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases.

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Buffer Marketing

AUGUST 6, 2024

This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry.

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Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. Establishing consistent messaging.

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Martech

AUGUST 13, 2024

I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers. He leveraged his strong network and the community he built over many years. He transformed a challenging situation into an opportunity for connection and growth.

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Martech

NOVEMBER 27, 2024

My message in this article is clear: AI adoption is a critical strategy that must be directed at an organizational level and managed by leaders clearly and cogently. These skills are key to successful change management and help teams adjust to AI. This creates unnecessary and negative organizational impacts.

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Hubspot Marketing

DECEMBER 30, 2024

As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. Without a clear, organized visual for others to follow, communicating said ideas becomes even more difficult. I certainly have.

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Martech

JANUARY 30, 2025

Marketing teams are facing a growing challenge: despite being packed with talented experts who excel at hard skills like data analysis and campaign management, they’re struggling to stay competitive. They lack the tools for better communication, innovation and a growth mindset.

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Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. What can communications teams do with AI?

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Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

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