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How to transform your website into a continuous marketing powerhouse

Martech

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Processing.

Transform 131
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4 pitfalls of digital transformations and how to avoid them

Martech

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

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Marketers must adapt to a changing world

Martech

The end of traditional marketing The marketer I once was, steeped in the confidence of proven strategies and systematic planning, is grappling with a new reality. I entered the workforce as the digital age took hold, witnessing the rapid transformation of marketing strategies and careers.

Transform 135
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9 essential tips for building a website that drives conversions

Martech

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Dig deeper: How to transform your website into a continuous marketing powerhouse 2.

Transform 130
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies. Processing.

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How Saxo Bank transformed its display advertising

Bannerflow

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. We reach clients online.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. AI will also increasingly be used for content marketing. We’ve already seen above how enterprises will be using composable infrastructures to transform. Low-code customer experience processes. Get MarTech!