Search Engine Land

DECEMBER 11, 2023

Prompt: The indoor plant market has suffered a decline in the past year, and you need to generate a creative promotional campaign idea to support and ‘Indoor Plant Month’ promotion in February 2024. Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly!

Promotion 103

Promotion B2C Retail Direct Mail 103

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Here are 7 social media promotion ideas to explore instead, and how to execute them. Why promote your business on social media? Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Search Engine Land

OCTOBER 19, 2022

KPIs are in line with established goals, there’s a strategy in place for the next few months, weekly calls haven’t surfaced any concerns, and there’s a healthy test-and-learn methodology in place for creative optimization and channel expansion. Build – and stick to – a communication cadence. See terms.

Communications 85

Communications eCommerce Advertising Advertisers 85

DIY Marketers

JANUARY 17, 2022

So, you’re ready to promote your business! Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. In this guide, I’ve pulled together ways to promote your business. Billion search results for how to promote your business online!

Promotion 98

Promotion Marketing Marketers Advertising 98

Litmus

APRIL 15, 2022

Interactive promotional email campaigns conducted via AMP emails can help e-commerce businesses improve their cart recovery rates by including a checkout option in the email body. The post AMP for Email: A Place in Every Marketing Playbook appeared first on Litmus. AMP for email helps brands to achieve those goals. Learn more.

Place 72

Place Retail User-Generated Customer loyalty 72

Calvyn Lee Blog

DECEMBER 10, 2023

The four Ps are product, price, place, and promotion. Place: Where and how customers access your product to purchase it. Promotion: The communication tactics used to drive awareness and sales. Communicate the key differentiators prominently in messaging and content. Test options to find the optimal fit.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 108

Promotion Health Education Finance 108

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. If we learned anything from last year, it’s that people will have many, many questions for businesses—and that social is often the first place they’ll go to ask.

Communications 95

Communications Transform Health Management 95

GrowPowerful

JULY 5, 2023

To ensure a strong finish in 2023, you need to have certain key elements in place. Consider offering limited-time promotions, exclusive discounts, or additional benefits to entice prospects and incentivize existing customers to upgrade. As a SaaS CEO, the second half of the year is a critical period for your business. Let's dive in!

Place 52

Place Key Performance Indicator Price Market Trends 52

Martech

MAY 14, 2024

For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. What’s more, branding leaders constantly promote the intangible benefits of their brand work, making the effort to calculate ROI seem futile.

Marketing 111

Marketing Marketers Finance Customer loyalty 111

Sprout Social

DECEMBER 11, 2019

I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in 2020. Every year, Glassdoor releases a list of companies who are deemed Best Places to Work by their employees. These changes are a result of the culture we’ve been able to create that promotes open communication and feedback.

Place 73

Place Communications Promotion Management 73

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. It’s important to keep a to-do list of not only your tasks but also your communications, weekly meetings, projects, goals, deadlines, etc. They’re no longer within talking distance of each other.

Entertainment 348

Entertainment Communications Health Product 348

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. What types of businesses do you serve? Where is your office located?

Whitepaper 130

Whitepaper Branding Promotion Communications 130

Hubspot Marketing

FEBRUARY 22, 2024

Emails sent by an individual should place any email disclaimers in the signature, while mass emails should embed disclaimers in the footer. If you have one person on your email address from any of the above places, you need to comply with the regulations for that area. It’s an often-overlooked place to build trust with your customers.

Law 77

Law Real Estate Promotion Communications 77

Doug Garnett

DECEMBER 31, 2019

After all, “Price” is one of the 4Ps — apparently equal in importance to product, place and promotion. As a result, I’ve worked at that key place where there’s huge flexibility in price — both a blessing and a curse. I was leading my agency’s drive to build communication for Allegro.

Price 52

Price Communications Retail Advertising 52

Sprout Social

MAY 4, 2020

Here’s what you need to do as you plan your digital event and promote it on social. Reinforce via email and meetings, but give them one place to go for all information they could ever need about the event you are running and your expectations of them. Use social proof in your email communications, from invites to reminders.

Promotion 81

Promotion Thought Leadership CMO B2C 81

Search Engine Land

MAY 15, 2024

Entities are essentially unique people, places, things or concepts that provide context and relationships for keywords. Entity promotions: What special promotions or offers can I create to capitalize on seasonal or event-based entities and drive engagement?

Food 101

Food Promotion Product Communications 101

AWeber

FEBRUARY 12, 2024

So when someone purchases from your shop, give them an opportunity to opt-in to receive communication from you. However, Etsy doesn’t make it easy because they want to take control over your customer relationships, so they can promote other shops. Instead Etsy is promoting items and shops that help them get more revenue - not you.

Real Estate 92

Real Estate Promotion Communications Email Marketing 92

Search Engine Land

NOVEMBER 21, 2023

This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Focus on cross-promotion of content for amplification In digital marketing, content’s effectiveness extends beyond creation to strategic promotion.

PR 117

PR SEO Branding Non-Profit 117

Hubspot Marketing

APRIL 28, 2023

Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience.

Promotion 139

Promotion Place Product Customer 139

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. They bring structure to day-to-day work, streamline and automate workflows and enhance communication and collaboration across teams.

Management 118

Management Communications Marketing Marketers 118

Customers.ai

DECEMBER 12, 2023

Social Snowball helps ecommerce stores recruit new customers as affiliates, automate incentives, track attribution and ROI, and manage multiple affiliate programs in one place. It even manages the payout process, ensuring everything is in one place. See how Customers.ai integrates with Mailchimp.

eCommerce 120

eCommerce PR User-Generated Marketing 120

AWeber

MARCH 11, 2024

And it gives you another way to earn income and promote your books and products to a wider audience. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. This recipe for food blogging success walks you through every step you need to know to launch and promote your new site.

Food 92

Food Affiliate Marketing Promotion SEO 92

Hootsuite

MARCH 2, 2023

Whether it’s for frequently asked questions , shipping information, promotional offers, or your extended family asking when you’ll get married. Many chatbots use conversational AI , so you know the communication will flow naturally. Newsletters are a cost-effective way to gain leads and promote your business.

Analytics 131

Analytics Shoppers Communications Shipping 131

Scoop.it!

APRIL 11, 2024

It is any workshop, tutorial, or demonstration taking place online. It’s a big part of why they have a strong online community of 500,000 marketers. But a webinar makes the process feel more personalized and credible: A video conference is the closest communication alternative to an in-person conversation.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

InTouch Marketing

JANUARY 31, 2024

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Key Tactics: Social media posts, paid advertising, influencer collaborations and community engagement. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Customers.ai

NOVEMBER 28, 2023

Strategically placed opt-in forms on pre-cart pages serve as the gateway to building a robust subscriber list. By creating engaging and unobtrusive opportunities for subscription, you not only capture valuable contact information but also pave the way for establishing a direct line of communication with potential customers.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Martech

APRIL 24, 2024

This cross-functional approach also helps the organization promote knowledge sharing and create the culture of transparency needed to establish the data foundation. Getting the basics of a data foundation in place is critical for using AI in customer experiences. Use visualizing work for transparency and quick communication.

Customer 105

Customer User-Generated Analytics Place 105

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We It enables advertisers to place their ads on higher-quality inventory that is more efficient and has a lower carbon footprint.

Advertising 103

Advertising Advertisers Finance Marketing 103

Hubspot Marketing

NOVEMBER 22, 2023

Furthermore, they foster diversity and inclusion (D&I) by promoting collaboration, mutual understanding, and appreciation of individual differences. Improved Communication Skills Engaging in activities encourages employees to open up, leading to an atmosphere of open communication, which improves understanding and collaboration.

Communications 106

Communications Food Transform Place 106

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 81

Automobile Marketing Marketers Social Media Marketing 81

Sprout Social

MAY 11, 2021

These everyday communications can make a huge impact on how your client understands your work. If you want to optimize your processes, your social media approval workflow is a great place to start. As social becomes a core part of agency offerings, you need to have the infrastructure in place to operate smoothly at scale.

Transform 125

Transform Communications Health Promotion 125

Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Hubspot Marketing

OCTOBER 30, 2020

You can use the four P's to answer questions about the product, price, place, and promotion of your product or service. When it comes to place, this might mean the physical location of your company, but it could also be defined as anywhere you sell your product, which might be online. What is the value of your product?

Marketing Mix 145

Marketing Mix Price B2C Marketing 145

Sprout Social

SEPTEMBER 18, 2023

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. It is clear that personalization and intuitive communication are important in marketing and are valued by customers. So, make sure you listen to your customers and understand their behavior.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

SocialPilot

FEBRUARY 14, 2024

Without a contract in place, you risk disputes over compensation, intellectual property violations, and other complex issues down the line. Overall, accountability promotes cooperation. Exclusivity and Non-Compete How misleading would it be for your audience to see an influencer promoting you and your competitor’s brand simultaneously?

Law 93

Law Influencer Marketing Transform Promotion 93

Vertical Response

JANUARY 14, 2024

In today’s digital landscape, where social media platforms constantly change algorithms and organic reach continues to decline, email newsletters provide a direct line of communication with your subscribers. From that moment on, you have a direct line of communication with them.

Communications 94

Communications Entertainment Promotion User-Generated 94