Remove Communications Remove PR Remove Promotion
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

Hubspot Marketing

Even when users are trying to promote your brand, these posts can be damaging. The claims aren’t hurting anyone, they’re hard to falsify, and they’re promoting the brand, right? I’m not your PR or legal team and recommend that you consult trusted brand experts when and if the unthinkable happens. But, should they?

Branding 130
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How Jess Cook Turns Content and PR into a Power Couple at Island (Interview)

Animalz blog

PR could be one of those ways. She shared four great lessons about intertwining content and PR on LinkedIn , which inspired this interview to learn more about her approach. She goes into the role of brand, how she measures the effectiveness of PR and content, her thoughts on the future of content marketing, and much more.

PR 57
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Should You Pay a PR Firm? [+PR Tactics You Can Manage In-House]

Hubspot Marketing

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? We've rounded up some helpful advice from PR pros at HubSpot to help you make the right call. Reasons to Hire a PR Firm. You're ready to "feed the PR machine.". Reasons Why You Might Not Need a PR Firm.

PR 137
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How to Become a Thought Leader as a Business Owner (and Why You Should)

Buffer Marketing

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

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Employee advocacy: How it works + how to get started

Hootsuite

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Who is the public face of your company, either in their role (speaking engagements, PR, etc.)

PR 113
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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

But how do you communicate that with your stakeholders and the public? That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

PR 143
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Social Media PR: 6 Tactics to Improve Your Social Public Relations

Hubspot Marketing

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. Communication. Influencing.

PR 144