Backlinko

SEPTEMBER 6, 2024

Detailed SEO Extension provides a comprehensive SEO analysis of any webpage at a glance. Like why a competitor’s metadata gets more clicks or how they organize their content. Check SEO Details of Any Page Competitive analysis is essential, but it can also be time-consuming. It’s a tedious process.

SEO 114

SEO Price User-Generated Analytics 114

Backlinko

OCTOBER 23, 2024

Analyze Competitors Now, it’s time to learn from your competitors. Analyzing your competitors’ content gaps will reveal topic opportunities. Add your URL and up to four competitors. View the reports to see how your site’s keywords perform against your competitors. Then, click “ Compare.”

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketers 118

Hootsuite

OCTOBER 7, 2024

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

Analytics 119

Analytics Price PR CRM 119

Marketing Insider Group

SEPTEMBER 16, 2024

The most effective content creation strategy likely involves combining AI’s strengths in speed and data analysis with human creativity and adaptability, fostering a collaborative approach. Collaboration Between AI and Humans Rather than viewing AI and humans as competitors, the future could involve collaboration.

Transform 129

Transform Entertainment SEO Branding 129

Backlinko

FEBRUARY 7, 2025

Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. We monitored our competitors’ customer reviews and social media mentions. Marketing agency Thrive proves this perfectly.

Price 93

Price Customer loyalty Food Market Research 93

Hubspot Marketing

JULY 16, 2024

Some areas like search engine data analysis will let you automate the majority of the work, while others will call for more human supervision. Analyze your competitors’ content. Not everyone realizes this, but ChatGPT can help you run a thorough content gap analysis. Image Source You can’t remove the human from the loop.

SEO 139

SEO User-Generated Transform eCommerce 139

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity. And not in a good way.

Marketers 120

Marketers Marketing Marketing Automation Platform Price 120

SmartBrief - Marketing

JULY 30, 2024

Competitive analysis I kept this separate from the research category on purpose — keeping an eye on competitors and discussion about competitors is a huge value add for any marketer. Competitive analysis also is a way to carve out your own market niche/positioning.

PR 132

PR Marketers Marketing Industry Insights 132

Backlinko

JULY 19, 2024

Competitor tracking: Track your competitors’ rankings for the same keywords you’re targeting. You can track your own progress over time and compare your rankings to your competitors. Where you can quickly compare your performance against your competitors for each tracked keyword. Guru: $249.95

SEO 110

SEO Price Analytics Key Performance Indicator 110

Sprout Social

JULY 15, 2025

It allows you to understand what’s working and what’s not, adapt your messaging and stay ahead of competitors. Track brand sentiment Customer sentiment analysis helps you gauge how people feel about your brand in real time. Twitter Analytics Twitter Analytics is a built-in analytics tool that’s only available to Twitter Premium users.

Analytics 113

Analytics User-Generated Influencer Marketing Branding 113

Marketing Insider Group

AUGUST 27, 2024

Quick Takeaways Conducting thorough research to know your target audience’s needs and analyzing competitors to find market gaps and opportunities helps you understand your market. Industry reports help you stay informed about market trends and competitor activities.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Hubspot Marketing

JULY 10, 2024

Competitor Analysis Along with understanding where your company sites stand regarding keywords, it’s equally important to understand how you compare to your competitors. Maybe there’s a gap that your competitor failed to fill that you could take over. Ahrefs features a competitor analysis tool.

Price 137

Price SEO User-Generated Management 137

Sprout Social

SEPTEMBER 26, 2024

But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Use sentiment analysis to see if brand perception skews more positively or negatively. It also offers access to historical Facebook mention data and sentiment analysis.

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Marketing Insider Group

JANUARY 14, 2025

Quick Takeaways Understanding your target audience through insights, surveys, and competitor analysis helps shape more relevant marketing strategies. Competitor Analysis: Study your competitors’ followers to identify gaps and opportunities. Look at who engages with their content and the strategies they use.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Thats the power of finding competitor keywords. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. They may not even be direct business competitors.

SEO 105

SEO User-Generated Management Customer 105

Martech

SEPTEMBER 6, 2024

Google has denied the claims, saying it is not required to share technological advantages with rivals and that its products are interoperable with those of competitors. Who will get to testify In August, Google filed a motion to block testimony from government witnesses who aren’t economists or antitrust experts.

Advertisers 118

Advertisers Advertising Product Place 118

SocialPilot

JULY 12, 2024

In this guide, we will walk you through the complete process of doing social media analysis, the types of analytics you need to consider, and the right tools to measure these metrics. The main areas include performance metrics, audience demographics, competitor insights, paid social media performance, and brand sentiment.

Analytics 115

Analytics Transform User-Generated PR 115

Hootsuite

OCTOBER 9, 2024

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more. What is customer advocacy? The result?

Customer 113

Customer Food Transform Health 113

Buffer Marketing

OCTOBER 30, 2024

In most cases, this will be the same creator or business The Ad Library API — an application available for a deeper analysis of ads & doing customized searches — is also available only for ads under issues, elections, politics, and ads run in the EU region. Then, you can add keywords.

Advertisers 118

Advertisers Advertising Law Branding 118

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Compare your brand’s analytics with competitors.

Price 126

Price Influencer Marketing Analytics Management 126

Sprout Social

OCTOBER 10, 2024

Where are your competitors most active? Your last step in the research process is conducting a competitive analysis. By taking a closer look at the social media strategies of your top competitors, you can uncover valuable insights that you might have missed when focusing solely on your efforts.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Martech

SEPTEMBER 23, 2024

Dig deeper: The email marketer’s guide to effective marketing automation What you need to optimize The expertise you need to improve your bottom-line results can broken down into three key areas: Data analysis. You need the data analysis we discussed earlier. You might be wondering: can’t AI do this? Open women’s final.

Marketers 126

Marketers Marketing Education Customer Journey 126

Hubspot Marketing

NOVEMBER 19, 2024

Competitor Analyses Know where your company sits in relation to your competitors. Also evaluate more qualitative elements like competitors’ marketing portfolios and value propositions to get a better sense of who they are and what makes you unique. Websites hosted by competitors and buyers. Identifying customer needs.

Market Research 125

Market Research B2C Marketers Marketing 125

Backlinko

NOVEMBER 22, 2024

After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. Like keyword tracking, market analysis, and technical SEO. You need insights that matter.

SEO 97

SEO Price User-Generated Analytics 97

Hootsuite

OCTOBER 16, 2024

Source: Later But while Later can also measure your TikTok performance and optimize posting times, the platform lacks more advanced analytics features like competitive analysis and industry benchmarking. 100+ metrics, competitor benchmarking, and weekly pulse check reports sent straight to your inbox. Not convinced?

Analytics 115

Analytics Price Management PR 115

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Table of Contents What is a content gap analysis? Think about it.

Marketing Strategy 110

Marketing Strategy Thought Leadership Marketers Marketing 110

Marketing Insider Group

JULY 24, 2024

Video Source Track metrics like: Brand Mentions: The number of times people mention your brand online, revealing your visibility Sentiment Analysis: Assessing the tone of these mentions to understand public perception of your brand Consistently producing relevant content that resonates with your audience can build brand awareness.

Content Marketing 119

Content Marketing Marketers Marketing Customer Acquisition 119

Buffer Marketing

JULY 18, 2024

  Google Search Console Constant website analysis, alerts, and error reports Limitations:  Only shows a handful of technical SEO issues, the top 1,000 backlinks, and the top 1,000 organic keywords Google Search Console gives you a taste of what the most used search engine thinks of your website.

SEO 125

SEO User-Generated Analytics Price 125

Martech

NOVEMBER 20, 2024

Keeping tabs on all our marketing channels and competitors is equally vital, and it takes a good, centralized system to streamline our workflow. Competitor analysis The competitors tab will allow you to list out your main competitors, detailing their market position, strengths and weaknesses.

Content Marketing 117

Content Marketing Marketers Marketing Place 117

Martech

AUGUST 22, 2024

Competitor benchmarking. Prompt for competitive analysis “Compare my site, <insert URL> with my competitors site, <insert URL> along the dimensions of clarity, readability, tone, user experience, copywriting persuasiveness, design and layout and navigation. Consistency. Copywriting persuasiveness. Navigation.

Transform 139

Transform Copywriting User-Generated Marketers 139

Backlinko

SEPTEMBER 6, 2024

Even though Clicky doesn’t track cookies, you can still access Path Analysis reports to see how visitors move through your website. The product also lets you create visual maps of user flows, called Journey Mapping, for detailed analysis. The Lookback Analysis feature allows for retroactive data analysis by capturing missed events.

Analytics 104

Analytics Price Law User-Generated 104

Backlinko

NOVEMBER 18, 2024

Analyze the Top-Competing URLs Start with an SEO competitor analysis and review the top-ranking URLs for your primary keyword. Identifying these gaps helps you create valuable content that addresses what competitors missed. You can also use Google Keyword Planner to find additional related terms. The result?

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Backlinko

JULY 15, 2025

They may have even started free trials with your competitors. Run a Cross-Platform Competitive Analysis Want a goldmine of validated topics and format inspiration? Spy on your competitors , platform by platform. Over on LinkedIn, you can scan your competitors’ profiles for posts with high comment or repost counts.

Customer 118

Customer User-Generated Price Analytics 118

SocialPilot

JANUARY 21, 2025

A good dashboard breaks down deeper into audience demographics, engagement rates, best-performing content, growth trends, and competitor benchmarking. Post-Level Analysis: Understand which specific posts performed best, down to the smallest detail. Competitor Comparisons: Benchmark your brands visibility against industry leaders.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Martech

JANUARY 9, 2025

For brands, deploying AI agents will be critical to building impactful, scalable, and trustworthy local experiences that set them apart from competitors in 2025. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

Customer loyalty 131

Customer loyalty CMO Retail Customer Journey 131

Hubspot Marketing

JULY 22, 2024

SWOT Analysis Your marketing plan's business summary also includes a SWOT analysis , which covers your business's strengths, weaknesses, opportunities, and threats. In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate.

Marketing Plan 108

Marketing Plan Marketers Marketing Social Media Marketing 108

Orbit Media Studios

DECEMBER 17, 2024

There are 20 marketing prompts, grouped into the following categories: AI for Research & Personas AI for Content Marketing AI for SEO AI for Social Media AI for Lead Generation AI for GA4 Analysis When the prompt requires more explanation, weve linked to the articles and videos that show the processes in detail.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120